Exam 8: Positive Messages

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Allison is in Phase 1 of the writing process and is trying to decide how she can save her reader's time by making her message easier to comprehend at a glance. What can she do? 

(Multiple Choice)
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Social media experts say that not every comment on the Web merits a response. They recommend responding to posts only when you can add _____________, for example, by correcting false information or providing customer service.

(Short Answer)
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Pull the red lever is an example of an instruction in the imperative mood.

(True/False)
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Which of the following is the best closing sentence for direct response message? 

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What should you do in the closing of an instruction message? 

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___________, positive messages are those that communicate straightforward requests, replies, and goodwill.

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Kevin is writing a routine e-mail request. The main idea or purpose of his message should be placed in 

(Multiple Choice)
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You are a landlord for an office building. You just received a claim letter from a tenant asking for a refund of $3,000 for a duplicate rent payment in June. You check your records and find out that the June rent was deducted twice from the tenant's bank account. You think this must have been a bank error, but the double amount was transferred to your bank account. Write an adjustment letter to the tenant, and enclose a refund check. Write only the body of the letter, omitting the letter addresses, salutation, complimentary close, and enclosure line.

(Essay)
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William has decided to write a letter to a local law firm to ask about summer internship opportunities. What should he do first? 

(Multiple Choice)
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Which of the following is the best closing for an adjustment message? 

(Multiple Choice)
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If you have a complaint against a company, you should begin by posting your comments online on various social media sites.

(True/False)
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Phone calls and e-mail messages are usually taken more seriously than a written claim letter.

(True/False)
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What is the most accurate statement about apologizing in an adjustment message? 

(Multiple Choice)
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Goodwill messages should be selfless, specific, sincere, spontaneous, and ____________________.

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Deciding whether to ____________________ to a customer in an adjustment message is a debatable issue. Some attorneys discourage doing so, but many customers appreciate it.

(Short Answer)
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Which of the following statements about direct claims is most accurate? 

(Multiple Choice)
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Which of the following is a command disguised as a polite request? 

(Multiple Choice)
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Which of the following is the best opening for an adjustment message? 

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What should you do in the body of a direct claim letter? 

(Multiple Choice)
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Vanessa is about to begin the second phase of the 3-x-3 writing process as she works on a letter to her clients. What will she do first in this phase? 

(Multiple Choice)
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