Question 1

Pricing procedures are the same for all types of ventures.

Accepted Answer

A) True 
 B)False  False

Question 2

What three important aspects of social media marketing should entrepreneurs be aware of?

Accepted Answer

a. Create something of value with an event,a video,a tweet,or a blog entry,that attracts attention and becomes viral in nature. This viral replication of a message through user to user contact is what makes social media marketing work.
b. Enable customers to promote a message themselves with multiple online social media venues. Fan pages in Twitter and Facebook are examples of this.
c. Encourage user participation and dialogue. A successful social media marketing program must fully engage and respect the customers with online conversations. Social media marketing is not controlled by the organization.

Question 3

The 4Ps of marketing include all the following except:

Accepted Answer

A) principle 
B) product 
C) price 
D) promotion 
A) principle 
B) product 
C) price 
D) promotion A

Question 4

What is skimming?

Accepted Answer

A) setting price to maximize profit 
B) setting price to maximize market share 
C) setting price to switch customers to new product lines 
D) setting price to match the competition 
A) setting price to maximize profit 
B) setting price to maximize market share 
C) setting price to switch customers to new product lines 
D) setting price to match the competition

Question 5

It is usually more expensive to gather secondary data than primary data.

Accepted Answer

A) True 
 B)False

Question 6

Of the following pricing models,which is not indicative of pricing in the social media age?

Accepted Answer

A) the subscription model 
B) the freemium model 
C) the affiliate model 
D) the growth stage model 
A) the subscription model 
B) the freemium model 
C) the affiliate model 
D) the growth stage model

Question 7

The 4Cs of marketing include all the following except:

Accepted Answer

A) cocreation 
B) communities 
C) choice 
D) continuity 
A) cocreation 
B) communities 
C) choice 
D) continuity

Question 8

What is penetration pricing?

Accepted Answer

A) setting price to maximize profit 
B) setting price to maximize market share 
C) setting price to switch customers to new product lines 
D) setting price to match the competition 
A) setting price to maximize profit 
B) setting price to maximize market share 
C) setting price to switch customers to new product lines 
D) setting price to match the competition

Question 9

The textbook recommends that social media marketers consider three aspects of social media when using social media tools for marketing purposes. What are they?

Accepted Answer

A) cost, complexity, and relevancy 
B) creating something of value, enabling customer promotion, and encouraging participation 
C) control, contribution, and distribution 
D) resource management, context, and content 
A) cost, complexity, and relevancy 
B) creating something of value, enabling customer promotion, and encouraging participation 
C) control, contribution, and distribution 
D) resource management, context, and content

Question 10

Market segmentation is

Accepted Answer

A) the process of categorizing products into different segments 
B) the process of identifying a specific set of characteristics that differentiate one group of consumers from the rest 
C) the process of segmenting the sales force 
D) heavily psychographic in nature 
A) the process of categorizing products into different segments 
B) the process of identifying a specific set of characteristics that differentiate one group of consumers from the rest 
C) the process of segmenting the sales force 
D) heavily psychographic in nature

Question 11

Skimming is setting prices at such a low level that products are sold at a loss.

Accepted Answer

A) True 
 B)False

Question 12

Identify and describe two pricing models pertinent to the social media age?

Accepted Answer

The textbook discusses five revenue mode

Question 13

In the marketing shift from the 4Ps to the 4Cs,price shifts to choice and promotion shifts to communities.

Accepted Answer

A) True 
 B)False

Question 14

Only major strategic decisions need to be supported through marketing research.

Accepted Answer

A) True 
 B)False

Question 15

What is guerrilla marketing?

Accepted Answer

Guerrilla marketing is the use of noncon

Question 16

Marketing information that has already been compiled is known as secondary data.

Accepted Answer

A) True 
 B)False

Question 17

Pricing the social media age is sometimes based on a model that offers basic levels of service for free.

Accepted Answer

A) True 
 B)False

Question 18

Explain the new marketing concept?

Accepted Answer

The new marketing logic requires a funda

Question 19

Marketing research involves the gathering of information about a particular market,followed by analysis of the information.

Accepted Answer

A) True 
 B)False

Question 20

When developing a survey,you should consider

Accepted Answer

A) including questions only pertaining to the study. 
B) ask leading and biased questions. 
C) giving concise but incomplete instructions. 
D) the personality of the respondents. 
A) including questions only pertaining to the study. 
B) ask leading and biased questions. 
C) giving concise but incomplete instructions. 
D) the personality of the respondents.

Pricing procedures are the same for all types of ventures.

What three important aspects of social media marketing should entrepreneurs be aware of?

The 4Ps of marketing include all the following except:

What is skimming?

It is usually more expensive to gather secondary data than primary data.

Of the following pricing models,which is not indicative of pricing in the social media age?

The 4Cs of marketing include all the following except:

What is penetration pricing?

The textbook recommends that social media marketers consider three aspects of social media when using social media tools for marketing purposes. What are they?

Market segmentation is

Skimming is setting prices at such a low level that products are sold at a loss.

Identify and describe two pricing models pertinent to the social media age?

In the marketing shift from the 4Ps to the 4Cs,price shifts to choice and promotion shifts to communities.

Only major strategic decisions need to be supported through marketing research.

What is guerrilla marketing?

Marketing information that has already been compiled is known as secondary data.

Pricing the social media age is sometimes based on a model that offers basic levels of service for free.

Explain the new marketing concept?

Marketing research involves the gathering of information about a particular market,followed by analysis of the information.

When developing a survey,you should consider

Entrepreneurship: Evolutionary Development-Revolutionary Impact

The Entrepreneurial Mind-Set in Individuals: Cognition and Ethics

The Entrepreneurial Mind-Set in Organizations: Corporate Entrepreneurship

Social Entrepreneurship and the Global Environment for Entrepreneurship

Innovation: the Creative Pursuit of Ideas

Assessment of Entrepreneurial Opportunities

Pathways to Entrepreneurial Ventures

Sources of Capital for Entrepreneurs

Legal Challenges of Entrepreneurial Ventures

Financial Preparation for Entrepreneurial Ventures

Developing an Effective Business Plan

Strategic Entrepreneurial Growth

Valuation of Entrepreneurial Ventures

Harvesting the Entrepreneurial Venture

Filters

Exam 10: Marketing Challenges for Entrepreneurial Ventures

Pricing procedures are the same for all types of ventures.

What three important aspects of social media marketing should entrepreneurs be aware of?

The 4Ps of marketing include all the following except:

What is skimming?

It is usually more expensive to gather secondary data than primary data.

Of the following pricing models,which is not indicative of pricing in the social media age?

The 4Cs of marketing include all the following except:

What is penetration pricing?

The textbook recommends that social media marketers consider three aspects of social media when using social media tools for marketing purposes. What are they?

Market segmentation is

Skimming is setting prices at such a low level that products are sold at a loss.

Identify and describe two pricing models pertinent to the social media age?

In the marketing shift from the 4Ps to the 4Cs,price shifts to choice and promotion shifts to communities.

Only major strategic decisions need to be supported through marketing research.

What is guerrilla marketing?

Marketing information that has already been compiled is known as secondary data.

Pricing the social media age is sometimes based on a model that offers basic levels of service for free.

Explain the new marketing concept?

Marketing research involves the gathering of information about a particular market,followed by analysis of the information.

When developing a survey,you should consider

Entrepreneurship: Evolutionary Development-Revolutionary Impact

The Entrepreneurial Mind-Set in Individuals: Cognition and Ethics

The Entrepreneurial Mind-Set in Organizations: Corporate Entrepreneurship

Social Entrepreneurship and the Global Environment for Entrepreneurship

Innovation: the Creative Pursuit of Ideas

Assessment of Entrepreneurial Opportunities

Pathways to Entrepreneurial Ventures

Sources of Capital for Entrepreneurs

Legal Challenges of Entrepreneurial Ventures

Financial Preparation for Entrepreneurial Ventures

Developing an Effective Business Plan

Strategic Entrepreneurial Growth

Valuation of Entrepreneurial Ventures

Harvesting the Entrepreneurial Venture

Filters