Exam 5: Innovation: the Creative Pursuit of Ideas

Correct Answer:

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Student answers will vary,depending on which arenas chosen; but any of the following can be mentioned:
Idea creativity: thinking up a new idea or concept,such as an idea for a new product or service or a way to solve a problem.
Material creativity: inventing and building a tangible object such as a product,an advertisement,a report,or a photograph.
Organization creativity: organizing people or projects and coming up with a new organizational form or approach to structuring things. Examples could include organizing a project,starting a new type of venture,putting together or reorganizing a work group,and changing the policies and rules of a group.
Relationship creativity: an innovative approach to achieving collaboration,cooperation,and win-win relationships with others. The person who handles a difficult situation well or deals with a particular person in an especially effective manner is being creative in a relationship or one-on-one context.
Event creativity: producing an event such as an awards ceremony,team outing,or annual meeting. The creativity here also encompasses decor,ways in which people are involved,sequence of happenings,setting,and so forth.
Inner creativity: changing one's inner self; being open to new approaches to how one does things; achieving a change of heart.
Spontaneous creativity: acting in a spontaneous or spur-of-the-moment manner,such as coming up with a witty response in a meeting,an off-the-cuff speech,a quick and simple way to settle a dispute,or an innovative appeal when trying to close a sale.