Exam 9: Strategic Planning

List and discuss the three levels of strategy that a large organization must develop.

Within an organization, the single independent businesses that formulate their own competitive strategies are known as strategic business units.

In ________, a company grows by combining with competitors.

Heavy investment in ________ will help take advantage of the market's growth and help maintain high market share.

Joe's Hardware bought Moe's hardware on the other side of town. This is an example of ________.

Casey majored in marketing and really enjoyed studying market research as a subject. Through research on the Internet and in the university library, she discovers that this industry appears to have significant positive trends in employment. She interprets this as a(n) ________.

Bella Vista Clothing targets teenage girls with a range of affordable ready-to-wear clothing. The company is opening two new outlets, as sales have been excellent. Which one of the following represents a strength for the company?

Basic scientific research requires the least resource commitment because there are no production costs involved.

Organizations grow by using strategies of ________.

Who targets a narrow market segment with customized products?

A stability strategy is an organizational strategy in which an organization maintains the status quo.