Exam 9: Strategic Planning

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Which one of the following is an advantage of being a first mover?

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A(n) ________ strategy determines what businesses a company is in or wants to be in, and what it wants to do with those businesses.

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Discuss how social media can create a competitive advantage.

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Discuss the methods by which an organization grows. Give relevant examples.

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A trucking company that grows by purchasing a chain of gasoline stations is engaged in horizontal integration.

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How can a cost leader use e-business to reduce costs?

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When an organization continues serving the same clients by offering the same product or service, maintaining market share, and sustaining the organization's current business operations, it is following a ________ strategy.

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The CEO and his top managers have asked themselves two important questions: a. do customers value what the company is providing; and b. can the company make money doing that? This group is developing a ________.

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If Burger King were to buy out Mom and Pop's Burgers, Burger King would be growing by vertical integration.

(True/False)
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In the BCG matrix, a ________ enjoys a high anticipated growth rate and a high market share.

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The first step in the strategic management process is analyzing the external environment.

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The BCG matrix evaluates an organization's various businesses to identify which ones offer high potential and which ones drain organizational resources.

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In ________ integration, the organization becomes its own supplier so it can control its inputs.

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Strategic management involves only the planning function.

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A cost leadership strategy requires a firm to ________.

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Lower-level managers are responsible for ________ strategies.

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Strategic management is not important for non-profit organizations because their focus is on providing a needed service, not on making a profit.

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A SWOT analysis includes an analysis of an organization's environmental opportunities and threats.

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Establishing a competitive advantage is important but insufficient. To be successful in the long term, firms must maintain that advantage.

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Innovation can help firms achieve a differentiation competitive strategy.

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