Exam 6: Understand Consumer and Business Markets

A company uses a(n) ________ to allow certain suppliers, customers, and others outside the organization to access its internal system.

Culture is society's personality.

________ is made up of the values, beliefs, customs, and tastes produced or practiced by a group of people.

Consumers often rely on decision guidelines, or mental rules of thumb, when weighing the merits of competing brands. These rules are referred to as ________.

A person's attitude has three components: ________.

A trucking company is considering purchasing new trucks that are powered by ethanol instead of diesel fuel. In terms of the buying center, the truck drivers who must make sure that the trucks' fuel tanks do not run out of fuel are the ________.

________ occurs when two or more goods are necessary to create a product.

________ is the feeling component of attitudes.

________ is a business practice in which a buyer shapes a supplier's products and operations to satisfy its needs.

How does reverse marketing work?

One year many customers' machinery wears out and needs to be replaced. The following year no customers need new machinery. This is an example of ________ demand.

The process that individuals or groups go through to select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires is known as ________.

Marketers can have little to no effect on the evaluative criteria consumers use.

For marketers, racial and ethnic subcultures are less important than more easily defined microcultures such as avid Green Bay Packers fans or devotees of Southern gospel music.

Beautiful actresses appear in ads testifying to the quality of a brand of hair coloring products. This is an application of which learning theory?

In what way might a marketer rely on opinion leaders?

Johnson Controls, Inc. produces the seats for the Dodge Neon. Although Johnson initially was able to meet Dodge's cost target, it was not able to meet its safety, weight, and comfort specifications. Engineers from Dodge visited the Johnson plant and worked with its design people to create a seat that met all of the technical requirements at a cost that both could agree on. Johnson Controls and Dodge engaged in ________.

The Green Awning is a flower and gift store. When its owner purchases the green foam used in the bottom of vases of cut flowers, floral tape used in flower arrangements, and gift cards, she is most likely making a ________.

The success of one company in one industry may depend on another company in a different industry. This dependence creates ________.

A Miami restaurant has created atmosphere through its subtle use of blue and green lighting, ceiling fans over each table, and frozen drinks. If its electrical energy supplier raises its prices, the restaurant will most likely ________.