Question 1

________ occurs when people learn that their actions result in rewards or punishments.

Accepted Answer

A)  Classical conditioning 
B)  Operant conditioning 
C)  Cognitive conditioning 
D)  Information searching 
E)  Observational learning 
A)  Classical conditioning 
B)  Operant conditioning 
C)  Cognitive conditioning 
D)  Information searching 
E)  Observational learning

Question 2

Through ________, a person repeatedly perceives two stimuli at the same time and eventually transfers the response from one stimulus to the other.

Accepted Answer

A)  classical conditioning 
B)  operant conditioning 
C)  cognitive conditioning 
D)  information searching 
E)  observational learning 
A)  classical conditioning 
B)  operant conditioning 
C)  cognitive conditioning 
D)  information searching 
E)  observational learning

Question 3

Which of the following refers to the process of assigning meaning to a stimulus?

Accepted Answer

A)  cognition 
B)  attention 
C)  affect 
D)  interpretation 
E)  exposure 
A)  cognition 
B)  attention 
C)  affect 
D)  interpretation 
E)  exposure

Question 4

Which member of the buying center typically has the most power?

Accepted Answer

A)  buyer 
B)  gatekeeper 
C)  decider 
D)  initiator 
E)  influencer 
A)  buyer 
B)  gatekeeper 
C)  decider 
D)  initiator 
E)  influencer

Question 5

A consumer purchase decision made with a great deal of consumer effort is a type of ________.

Accepted Answer

A)  habitual decision making 
B)  extended problem solving 
C)  compensatory decision 
D)  heuristic 
E)  limited problem solving 
A)  habitual decision making 
B)  extended problem solving 
C)  compensatory decision 
D)  heuristic 
E)  limited problem solving

Question 6

A purchase decision made with some but not extensive effort is classified as ________.

Accepted Answer

A)  habitual decision making 
B)  extended problem solving 
C)  compensatory deciding 
D)  determinant attributing 
E)  limited problem solving 
A)  habitual decision making 
B)  extended problem solving 
C)  compensatory deciding 
D)  determinant attributing 
E)  limited problem solving

Question 7

There are people who have similar income and education levels and often share tastes in clothing, decorating styles, and leisure activities. These people also share many political and religious beliefs as well as ideas regarding valued activities and goals. These people could all be categorized as being in the same ________.

Accepted Answer

A)  family life cycle 
B)  social class 
C)  regional group 
D)  operant conditioning set 
E)  microculture 
A)  family life cycle 
B)  social class 
C)  regional group 
D)  operant conditioning set 
E)  microculture

Question 8

A consumer who is considering purchasing a house would probably use ________.

Accepted Answer

A)  habitual decision making 
B)  stimulus generalization 
C)  operant decision making 
D)  limited problem solving 
E)  extended problem solving 
A)  habitual decision making 
B)  stimulus generalization 
C)  operant decision making 
D)  limited problem solving 
E)  extended problem solving

Question 9

Consumer behavior is best described as a(n) ________ process.

Accepted Answer

A)  impersonal 
B)  subliminal 
C)  ongoing 
D)  affective 
E)  cognitive 
A)  impersonal 
B)  subliminal 
C)  ongoing 
D)  affective 
E)  cognitive

Question 10

________ serve as visible markers to flaunt membership in higher social classes.

Accepted Answer

A)  Heuristics 
B)  Psychographics 
C)  Status symbols 
D)  Reference groups 
E)  Opinion leaders 
A)  Heuristics 
B)  Psychographics 
C)  Status symbols 
D)  Reference groups 
E)  Opinion leaders

Question 11

Vegan restaurants, electric cars, and solar heating panels installed on homes are all examples of the growing trend of ________.

Accepted Answer

A)  sensory marketing 
B)  gamification 
C)  rich media marketing 
D)  mass class marketing 
E)  conscientious consumerism 
A)  sensory marketing 
B)  gamification 
C)  rich media marketing 
D)  mass class marketing 
E)  conscientious consumerism

Question 12

Which of the following statements about perception is true?

Accepted Answer

A)  Perception is a sociocultural influence on consumer purchase decisions. 
B)  Perception is unrelated to any sense other than sight. 
C)  If a marketer can reach a consumer with a message, then the marketer knows the consumer will interpret it correctly. 
D)  There is no perception without exposure. 
E)  Research shows that subliminal messages are just as likely to be perceived as any other type of message. 
A)  Perception is a sociocultural influence on consumer purchase decisions. 
B)  Perception is unrelated to any sense other than sight. 
C)  If a marketer can reach a consumer with a message, then the marketer knows the consumer will interpret it correctly. 
D)  There is no perception without exposure. 
E)  Research shows that subliminal messages are just as likely to be perceived as any other type of message.

Question 13

Learning is ________.

Accepted Answer

A)  an internal state that drives us to satisfy needs 
B)  the process by which people select, organize, and interpret information from the outside world 
C)  a change in behavior caused by information or experience 
D)  a lasting evaluation of a person, object, or issue 
E)  the set of unique psychological characteristics that consistently influence the way a person responds to situations in the environment 
A)  an internal state that drives us to satisfy needs 
B)  the process by which people select, organize, and interpret information from the outside world 
C)  a change in behavior caused by information or experience 
D)  a lasting evaluation of a person, object, or issue 
E)  the set of unique psychological characteristics that consistently influence the way a person responds to situations in the environment

Question 14

When using ________, a consumer exerts little effort in making a purchase decision.

Accepted Answer

A)  habitual decision making 
B)  extended problem solving 
C)  compensatory decision rules 
D)  cognitive dissonance 
E)  limited problem solving 
A)  habitual decision making 
B)  extended problem solving 
C)  compensatory decision rules 
D)  cognitive dissonance 
E)  limited problem solving

Question 15

Juana looked at her September issue of O magazine and did not see anything of interest. However, after her mother was diagnosed with bipolar disorder, Juana found the issue extremely interesting because it offered advice on how to help people who are suffering from this problem. The fact that the boring issue became quite interesting is most directly due to a change in Juana's ________.

Accepted Answer

A)  exposure 
B)  cultural values 
C)  attention 
D)  personality 
E)  self-concept 
A)  exposure 
B)  cultural values 
C)  attention 
D)  personality 
E)  self-concept

Question 16

Most demand for business-to-business products is ________.

Accepted Answer

A)  derived, inelastic, fluctuating, and joint 
B)  derived, elastic, fixed, and joint 
C)  derived, inelastic, static, and independent 
D)  independent of all consumer market influences 
E)  competitive, derived, fluctuating, and elastic 
A)  derived, inelastic, fluctuating, and joint 
B)  derived, elastic, fixed, and joint 
C)  derived, inelastic, static, and independent 
D)  independent of all consumer market influences 
E)  competitive, derived, fluctuating, and elastic

Question 17

Tri Restaurant, Inc. is the parent company of three chains of restaurants. How might Tri Restaurant, Inc. utilize the company extranet?

Accepted Answer

A company uses an extranet to allow cert

Question 18

According to ________, men are not supposed to like movies that are described as "chick flicks," and women are not supposed to like movies that emphasize violence and destruction.

Accepted Answer

A)  social classes 
B)  gender roles 
C)  subcultures 
D)  situational influences 
E)  reference groups 
A)  social classes 
B)  gender roles 
C)  subcultures 
D)  situational influences 
E)  reference groups

Question 19

Brand loyalty in the product choice step of the consumer decision-making process is an example of a ________.

Accepted Answer

A)  psychographic 
B)  consumer expectation 
C)  cognitive dissonance 
D)  heuristic 
E)  behavioral target 
A)  psychographic 
B)  consumer expectation 
C)  cognitive dissonance 
D)  heuristic 
E)  behavioral target

Question 20

Personality is ________.

Accepted Answer

A)  an internal state that drives us to satisfy needs 
B)  the process by which people select, organize, and interpret information from the outside world 
C)  a change in behavior caused by information or experience 
D)  a lasting evaluation of a person, object, or issue 
E)  the set of unique psychological characteristics that consistently influence the way a person responds to situations in the environment 
A)  an internal state that drives us to satisfy needs 
B)  the process by which people select, organize, and interpret information from the outside world 
C)  a change in behavior caused by information or experience 
D)  a lasting evaluation of a person, object, or issue 
E)  the set of unique psychological characteristics that consistently influence the way a person responds to situations in the environment

________ occurs when people learn that their actions result in rewards or punishments.

Through ________, a person repeatedly perceives two stimuli at the same time and eventually transfers the response from one stimulus to the other.

Which of the following refers to the process of assigning meaning to a stimulus?

Which member of the buying center typically has the most power?

A consumer purchase decision made with a great deal of consumer effort is a type of ________.

A purchase decision made with some but not extensive effort is classified as ________.

A consumer who is considering purchasing a house would probably use ________.

Consumer behavior is best described as a(n) ________ process.

________ serve as visible markers to flaunt membership in higher social classes.

Vegan restaurants, electric cars, and solar heating panels installed on homes are all examples of the growing trend of ________.

Which of the following statements about perception is true?

Learning is ________.

When using ________, a consumer exerts little effort in making a purchase decision.

Most demand for business-to-business products is ________.

Tri Restaurant, Inc. is the parent company of three chains of restaurants. How might Tri Restaurant, Inc. utilize the company extranet?

According to ________, men are not supposed to like movies that are described as "chick flicks," and women are not supposed to like movies that emphasize violence and destruction.

Brand loyalty in the product choice step of the consumer decision-making process is an example of a ________.

Personality is ________.

Welcome to the World of Marketing: Create and Deliver Value

Global, Ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Segmentation, Target Marketing, and Positioning

Product I: Innovation and New Product Development

Product Ii: Product Strategy, Branding, and Product Management

Price: What Is the Value Proposition Worth

Deliver the Goods: Determine the Distribution Strategy

Deliver the Customer Experience: Goods and Services Via Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion Ii: Social Media, Directdatabase Marketing, Personal Selling, and Public Relations

Filters

Exam 6: Understand Consumer and Business Markets

________ occurs when people learn that their actions result in rewards or punishments.

Through ________, a person repeatedly perceives two stimuli at the same time and eventually transfers the response from one stimulus to the other.

Which of the following refers to the process of assigning meaning to a stimulus?

Which member of the buying center typically has the most power?

A consumer purchase decision made with a great deal of consumer effort is a type of ________.

A purchase decision made with some but not extensive effort is classified as ________.

A consumer who is considering purchasing a house would probably use ________.

Consumer behavior is best described as a(n) ________ process.

________ serve as visible markers to flaunt membership in higher social classes.

Vegan restaurants, electric cars, and solar heating panels installed on homes are all examples of the growing trend of ________.

Which of the following statements about perception is true?

Learning is ________.

When using ________, a consumer exerts little effort in making a purchase decision.

Most demand for business-to-business products is ________.

Tri Restaurant, Inc. is the parent company of three chains of restaurants. How might Tri Restaurant, Inc. utilize the company extranet?

According to ________, men are not supposed to like movies that are described as "chick flicks," and women are not supposed to like movies that emphasize violence and destruction.

Brand loyalty in the product choice step of the consumer decision-making process is an example of a ________.

Personality is ________.

Welcome to the World of Marketing: Create and Deliver Value

Global, Ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Segmentation, Target Marketing, and Positioning

Product I: Innovation and New Product Development

Product Ii: Product Strategy, Branding, and Product Management

Price: What Is the Value Proposition Worth

Deliver the Goods: Determine the Distribution Strategy

Deliver the Customer Experience: Goods and Services Via Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion Ii: Social Media, Directdatabase Marketing, Personal Selling, and Public Relations

Filters