Exam 10: Microcultures

Sex roles refer to the societal expectations for men and women among members of a cultural group.

The societal expectations for men and women among members of a cultural group are referred to as _____.

Give some examples of street microcultures in different parts of the world.

Which of the following terms is used to describe immigrants as they face decisions and form preferences based on their old or new cultures?

Culture explains the habits and idiosyncrasies of all groups of consumers.

Which of the following is the largest ethnic group in the United States?

Chicago is famous for its mouth-watering hot dogs where the hot dog is either steamed or simmered in water.This hot dog is unlike any other found in the rest of the country.This is an example of culinary difference arising out of different _____ microcultures.

The term age-based microculture describes the finding that people of the same age develop similar consumer preferences.

Relative to the other minority groups,the Hispanic culture is highly educated and highly affluent.

Describe the six generational microcultures in the United States.

Marketers consider Baby Boomers an important segment because many Boomers have saved significant sums of money for retirement and plan to enjoy good times well into their elderly years.

The "Borderland" region,according to the Nine Nations approach,covers the Northern U.S.states that share a border with Canada.

A group of people who share similar values and tastes that are subsumed within a larger culture is defined as a _____.

Louis was born in 1920 and spent four years in the Navy during World War II.He doesn't understand his grandchildren's spending habits because he was always thrifty.Which of the following generational microcultures is Louis most likely to belong?

Americans born between 1946 and 1964,during a time in the United States that was marked by optimism and relative economic security,belong to the _____.

Cognitive structuring is a term that refers to the reliance on schema-based heuristics in making decisions.

The differences between societal expectations of men and women vary more in Western cultures than they do in Eastern cultures.

Which of the following ethnic groups is highly educated and highly affluent compared to the other minority groups?

The varying ethnicities of consumers in the U.S.have no effect on their consumption patterns.

BABY BOOMERS SCENARIO The Baby Boomers represent a generational microculture that has lived the same defining moments in history such as post-war affluence and progress. A huge percentage of the Baby Boomers have reached retirement age, but according to a survey, most Americans between the ages of 50 and 55 want to move on to an "encore career" instead of retiring to a life of leisure like previous generations. Many of these encore careers combine income with social impact, meaning these individuals want to do something that can change the world. "Social sector" industry jobs, such as health care, educational services, nonprofits, performing arts, museums, and libraries, are expected to experience robust growth in the next decade, fitting nicely with the aspirations of the Baby Boomer generation. Some Baby Boomers want to get involved with social causes as a way to identify themselves as distinct from their predecessors. The fact that many of them are now pursuing encore careers would mean that they won't have much time to spare in caring for their grandchildren. Their children might be upset because they expect their parents to help with child care just as their grandparents did for their parents. Many of these Baby Boomers have lesser number of grandchildren than earlier generations as most of their children either decide to have no kids or adopt a one-child policy. This makes it possible for their children to maintain a lifestyle similar to their parents even though most of them are not as affluent or well-off as their parents. Many firms that provide services for taking care of the elderly are aware of the spending power of this specific population. The firms are conducting research on the Baby Boomers to assess their needs based on attributes such as age, income, gender, and religion. -Refer to Baby Boomers Scenario.Many firms that provide services for taking care of the elderly are aware of the spending power of this specific population.The firms are conducting research on the Baby Boomers to assess their needs based on attributes such as age,income,gender,and religion.This is an example of a(n)_____ analysis.