Question 1

The division of society into classes that have unequal access to scarce and valuable resources is known as social _____.

Accepted Answer

A) stigmatization 
B) diversification 
C) isolation 
D) assimilation 
E) stratification 
A) stigmatization 
B) diversification 
C) isolation 
D) assimilation 
E) stratification

Question 2

Stigmatization means that the consumer is marked in some way that indicates their place in society.

Accepted Answer

A) True 
 B)False

Question 3

A microculture is less significant in terms of its potential influence on consumer behavior.

Accepted Answer

A) True 
 B)False

Question 4

When a consumer faces a situation involving conflicting expectations based on cultural expectations,he or she is experiencing role conflict.

Accepted Answer

A) True 
 B)False

Question 5

Jane had very few friends in school until she joined Techno-buzz,a group for technology enthusiasts.She felt a sense of belongingness with the group and met other members with whom she shared many common interests.This is an example of belonging to a _____.

Accepted Answer

A) collective culture 
B) mainstream culture 
C) macroculture 
D) microculture 
E) global culture 
A) collective culture 
B) mainstream culture 
C) macroculture 
D) microculture 
E) global culture

Question 6

Income is a recognizable determinant of social class.

Accepted Answer

A) True 
 B)False

Question 7

Businesses dealing with planned retirement communities have become profitable as the Baby Boomer population becomes older.Identify the trend affecting consumer behavior in this scenario.

Accepted Answer

A) Declining birthrates 
B) Declining consumer affluence 
C) Increasing life expectancy and the aging consumer 
D) Increasing population 
E) Increasing cultural diversity 
A) Declining birthrates 
B) Declining consumer affluence 
C) Increasing life expectancy and the aging consumer 
D) Increasing population 
E) Increasing cultural diversity

Question 8

Generation X consumers were born between 1981 and 1995.

Accepted Answer

A) True 
 B)False

Question 9

Consumers born between 1965 and 1980,long thought to be a group that was marked by alienation and cynicism,belong to the _____.

Accepted Answer

A) greatest generation 
B) Baby Boomers 
C) Millennials 
D) Generation X 
E) silent generation 
A) greatest generation 
B) Baby Boomers 
C) Millennials 
D) Generation X 
E) silent generation

Question 10

The phenomenon in which consumers often choose membership in microcultures in an effort to stand out or define themselves from the crowd is called _____.

Accepted Answer

A) resurgence 
B) acculturation 
C) divergence 
D) enculturation 
E) stratification 
A) resurgence 
B) acculturation 
C) divergence 
D) enculturation 
E) stratification

Question 11

Ascribed status differs from achieved status in that ascribed status refers to:

Accepted Answer

A) consumers who do not aspire to move up the social ladder. 
B) consumers who work their way into a class. 
C) consumers who believe in conspicuous consumption to gain entry into a class. 
D) consumers marked in some way that indicates their place in the society. 
E) consumers born into a social class. 
A) consumers who do not aspire to move up the social ladder. 
B) consumers who work their way into a class. 
C) consumers who believe in conspicuous consumption to gain entry into a class. 
D) consumers marked in some way that indicates their place in the society. 
E) consumers born into a social class.

Question 12

Which of the following is true about gender differences in making consumer decisions?

Accepted Answer

A) Men tend to be more heuristic/intuitive in their processing. 
B) Men tend to process information in a more piecemeal fashion. 
C) Women tend to process information based on the way it is framed. 
D) Women tend to process information based on the categories it evokes. 
E) Men generally tend to make poorer consumer choices than women. 
A) Men tend to be more heuristic/intuitive in their processing. 
B) Men tend to process information in a more piecemeal fashion. 
C) Women tend to process information based on the way it is framed. 
D) Women tend to process information based on the categories it evokes. 
E) Men generally tend to make poorer consumer choices than women.

Question 13

Identify the major social classes that have been identified in the United States.What are the difficulties associated with considering class in consumer behavior?

Accepted Answer

There are six major social classes have

Question 14

In sociology,marriages comprising of people from similar classes is referred to as exogamy.

Accepted Answer

A) True 
 B)False

Question 15

Randy and Cindy,a married couple who are professionals in the same field,were planning to attend a conference together.However,when their two-year-old daughter fell ill,Randy stayed home to take care of her,while Cindy attended the conference.When Cindy told fellow attendees why her husband could not make it for the conference,they were surprised that she was not the one who stayed back at home as she was the mother.Which of the following is Cindy most likely to have experienced due to the conflicting expectations between being a mother and being a professional?

Accepted Answer

A) Expectation divergence 
B) Role conflict 
C) Relational conflict 
D) Cognitive dissonance 
E) Structural conflict 
A) Expectation divergence 
B) Role conflict 
C) Relational conflict 
D) Cognitive dissonance 
E) Structural conflict

Question 16

Mental and cognitive structures through which individuals perceive the world based largely on their standing in a social class is referred to as _____.

Accepted Answer

A) habitus 
B) conceptus 
C) status 
D) prospectus 
E) stratum 
A) habitus 
B) conceptus 
C) status 
D) prospectus 
E) stratum

Question 17

Majority of teenagers in developed nations are seen either browsing the Internet or listening to music on their smartphones or other electronic gadgets.It can be said that teenagers pretty much have the same preferences throughout the developed world.This phenomenon labeled as world teen culture is an example of a(n)_____ microculture.

Accepted Answer

A) generational 
B) sex-role based 
C) age-based 
D) street 
E) regional 
A) generational 
B) sex-role based 
C) age-based 
D) street 
E) regional

Question 18

In the Islamic religion,the word kosher describes the dietary restrictions that prohibit meats that are not slaughtered in the prescribed manner.

Accepted Answer

A) True 
 B)False

Question 19

The nine nation approach in segmentation asserts the fact that consumer priorities remain consistent across regions.

Accepted Answer

A) True 
 B)False

Question 20

A group of students from different parts of the country started elementary school together.They graduated high school at a time when higher education costs made it very difficult for parents to finance college education.Most of them took loans to complete college.This experience made them financially responsible and they started saving up early in life.This collective group of individuals can best be described as belonging to the same _____.

Accepted Answer

A) tribe 
B) cohort 
C) legion 
D) series 
E) order 
A) tribe 
B) cohort 
C) legion 
D) series 
E) order

The division of society into classes that have unequal access to scarce and valuable resources is known as social _____.

Stigmatization means that the consumer is marked in some way that indicates their place in society.

A microculture is less significant in terms of its potential influence on consumer behavior.

When a consumer faces a situation involving conflicting expectations based on cultural expectations,he or she is experiencing role conflict.

Jane had very few friends in school until she joined Techno-buzz,a group for technology enthusiasts.She felt a sense of belongingness with the group and met other members with whom she shared many common interests.This is an example of belonging to a _____.

Income is a recognizable determinant of social class.

Businesses dealing with planned retirement communities have become profitable as the Baby Boomer population becomes older.Identify the trend affecting consumer behavior in this scenario.

Generation X consumers were born between 1981 and 1995.

Consumers born between 1965 and 1980,long thought to be a group that was marked by alienation and cynicism,belong to the _____.

The phenomenon in which consumers often choose membership in microcultures in an effort to stand out or define themselves from the crowd is called _____.

Ascribed status differs from achieved status in that ascribed status refers to:

Which of the following is true about gender differences in making consumer decisions?

Identify the major social classes that have been identified in the United States.What are the difficulties associated with considering class in consumer behavior?

In sociology,marriages comprising of people from similar classes is referred to as exogamy.

Mental and cognitive structures through which individuals perceive the world based largely on their standing in a social class is referred to as _____.

In the Islamic religion,the word kosher describes the dietary restrictions that prohibit meats that are not slaughtered in the prescribed manner.

The nine nation approach in segmentation asserts the fact that consumer priorities remain consistent across regions.

What Is Cb and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality,lifestyles,and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 10: Microcultures

The division of society into classes that have unequal access to scarce and valuable resources is known as social _____.

Stigmatization means that the consumer is marked in some way that indicates their place in society.

A microculture is less significant in terms of its potential influence on consumer behavior.

When a consumer faces a situation involving conflicting expectations based on cultural expectations,he or she is experiencing role conflict.

Jane had very few friends in school until she joined Techno-buzz,a group for technology enthusiasts.She felt a sense of belongingness with the group and met other members with whom she shared many common interests.This is an example of belonging to a _____.

Income is a recognizable determinant of social class.

Businesses dealing with planned retirement communities have become profitable as the Baby Boomer population becomes older.Identify the trend affecting consumer behavior in this scenario.

Generation X consumers were born between 1981 and 1995.

Consumers born between 1965 and 1980,long thought to be a group that was marked by alienation and cynicism,belong to the _____.

The phenomenon in which consumers often choose membership in microcultures in an effort to stand out or define themselves from the crowd is called _____.

Ascribed status differs from achieved status in that ascribed status refers to:

Which of the following is true about gender differences in making consumer decisions?

Identify the major social classes that have been identified in the United States.What are the difficulties associated with considering class in consumer behavior?

In sociology,marriages comprising of people from similar classes is referred to as exogamy.

Mental and cognitive structures through which individuals perceive the world based largely on their standing in a social class is referred to as _____.

In the Islamic religion,the word kosher describes the dietary restrictions that prohibit meats that are not slaughtered in the prescribed manner.

The nine nation approach in segmentation asserts the fact that consumer priorities remain consistent across regions.

What Is Cb and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality,lifestyles,and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters