Exam 8: Group and Interpersonal Influence

_____ is the marketing technique that involves using fake identities in online discussions to promote a product.

The Society for Astronauts,a club with strict membership guidelines and official initiation ceremony,is an example of an informal group.

Consumers avoid emulating members of aspirational groups as it tends to decrease their chances of membership into such groups.

A brand community is an example of a(n)_____.

A group in which a consumer desires to become a member is called a(n)_____ group.

A product life cycle is a description of the life of a product from the time an early adopter buys it to the time when a laggard perceives a need to buy it.

Jane does not believe in spending on high-end brands.However,when she is out shopping with her colleagues who regularly splurge on luxury brands,she ends up buying expensive brands to impress them.Jane is most likely to score high on the _____ variable.

Rex always wears high-end brands to work but he is not concerned about the brands he wears at home.Rex is most likely to have a low score on the susceptibility to interpersonal influence scale.

Harriet just moved into a new neighborhood.She buys a new car and adopts a sense of fashion that will make her "fit in" with the rest in the neighborhood.The individual difference variable that Harriet is most likely to score high is _____.

The International Bartenders Association is an example of a primary reference group.

A group that includes members who have frequent,direct contact with one another is known as a(n)_____.

The measure of the strength of connection between members in a group is known as social _____.

Every year The Sprinters' Club,a group for athletes,declares one of its members as the "most outstanding athlete of the year." The title is based solely on performance,and all members vie for it.The power of the club to bestow this title to one of its members is an example of _____ power.

Young adults,aged 18-34,who graduate from college and move back home with their parents are referred to as the _____.

Marketing of a product using unconventional means is called _____ marketing.

When Sylvia completed high school and started applying to various colleges,she kept Michigan State University at the top of her priority list as her parents wanted her to attend college there.This scenario illustrates the influence of a(n)_____ on Sylvia's choice.

Census data revelations indicate that the largest portion of American consumers now live in nonfamilies.

Name and describe the different types of reference groups that influence consumers.Give an example for each type with a group that influences your behavior.

_____ word-of-mouth occurs naturally when consumers truly enjoy a product or service and they want to share their experiences with others.

Late majority consumers and laggards,tend to be more cautious about buying new products.