Exam 8: Group and Interpersonal Influence

Which of the following individual difference variable assesses the individual's need to enhance his or her image in terms of others by acquiring and using products,conforming to the expectations of others,and learning about products by observing others?

GIRLS' DAY OUT SCENARIO Janice and her girlfriends generally reserve the last Saturday of every month for a girls-only day out. Most of the girls in the group are her friends from school who like to hang out together and they all share a passion for shopping. When Janice shops with the group, she restrains herself from her bargaining-prone habit and ends up buying expensive luxury brands as the group is very conscious of purchasing only high-end brands. Janice's best friend Maeve is considered the most informational among the group. She knows everything about handbags and has an enviable collection of her own. Everyone seeks her opinion before buying one. Once, a friend hired her to put together an entire collection of handbags to go with an ensemble. Some designers were even prompted to use Maeve's expertise on handbags to promote their new handbag collections in her social circle. They gave her a few handbags to carry around at parties and other social events. Mauve also used a few social networking sites to write about the brand and thus created excitement about the brand among her friends. -Refer to Girls' Day Out Scenario.When Maeve was hired by a friend to put together an entire collection of handbags to go with an ensemble,she was assuming the role of a(n)_____.

Which of the following generation consists of consumers who must take care of both their own children and their aging parents?

Explain the three types of reference group influence.Explain for each type how a reference group influences your behavior.

Richard,a tennis player,has dreams of winning all four Grand Slam titles so that he can be a member of the exclusive club of players with a Career Grand Slam.This is an example of a(n)_____ group.

Boomerang kids refer to consumers who switch brand loyalties frequently.

Primary reference groups generally have the least influence on their members compared to other groups.

Boomerang kids assert the traditional HLC.

Kelly goes for a walk every morning in the park near her apartment.She is acquainted with the other people who also walk in the park at the same time.She greets them whenever they meet and sometimes goes for an impromptu breakfast with them.This group is an example of a(n)_____ group.

The person in the household who recognizes a need and provides information about a potential purchase to others is known as a(n)_____.

Consumers who score high on the _____ variable are concerned about how other people react to their behavior.

Brandfests are extravagant events that bring together a variety of brands under one roof to discuss marketing strategies.

Consumers scoring high on the attention to social comparison information (ATSCI)trait are generally not concerned about how other people react to their behavior.

The extent to which the product is considered to be a necessity or a luxury affects the level of reference group influence.

GIRLS' DAY OUT SCENARIO Janice and her girlfriends generally reserve the last Saturday of every month for a girls-only day out. Most of the girls in the group are her friends from school who like to hang out together and they all share a passion for shopping. When Janice shops with the group, she restrains herself from her bargaining-prone habit and ends up buying expensive luxury brands as the group is very conscious of purchasing only high-end brands. Janice's best friend Maeve is considered the most informational among the group. She knows everything about handbags and has an enviable collection of her own. Everyone seeks her opinion before buying one. Once, a friend hired her to put together an entire collection of handbags to go with an ensemble. Some designers were even prompted to use Maeve's expertise on handbags to promote their new handbag collections in her social circle. They gave her a few handbags to carry around at parties and other social events. Mauve also used a few social networking sites to write about the brand and thus created excitement about the brand among her friends. -Refer to Girls' Day Out Scenario.Maeve is considered the most informational member in the group.She knows everything about handbags and has an enviable collection of her own.Everyone seeks her opinion before buying one.Which of the following best describes Maeve?

Consumer doppelganger effect is illustrated when mothers tend to mimic their daughters' identities through clothing and fashion choice.

Which of the following occurs when an individual yields to the attitudes and behaviors of other consumers?

Describe two individual difference variables that play an important role in the extent to which consumers conform to others' expectations.

Natalie regularly goes for treks with her college friends.This group of trekkers is an example of a formal group.

Consumers who have great influence on other consumers' behaviors relating to product adoption and purchase are known as _____.