Question 1

Impulse purchases are never motivated by feelings.

Accepted Answer

A) True 
 B)False

Question 2

According to the _____,attitudes possess three components: affect,behavior,and cognitions.

Accepted Answer

A) ABC approach to attitudes 
B) abstract approach to attitudes 
C) functional approach to attitudes 
D) utilitarian approach to attitudes 
E) relational approach to attitudes 
A) ABC approach to attitudes 
B) abstract approach to attitudes 
C) functional approach to attitudes 
D) utilitarian approach to attitudes 
E) relational approach to attitudes

Question 3

Highly explicit sexual content in advertisements effectively directs consumers' attention to the product advertised.

Accepted Answer

A) True 
 B)False

Question 4

AUTOMOBILE SCENARIO
Consider a consumer who is contemplating a new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified gas mileage, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:
 $$\begin{array} { | c | c | c | c| } 
\hline & & \text { Honda Accord } & \text { Fard Taurus } \
\hline \text { Attributa } & \boldsymbol { b } & \boldsymbol { b } & \boldsymbol { b } \
\hline \text { Mileage } & 2 & \mathbf { a } & 4 \
\hline \text { Low Price } & 3 & 2 & 2 \
\hline \text { Warranty } & - 1 & 1 & 3 \
\hline \text { Design } & 1 & 10 & 5 \
\hline
\end{array}$$
-Refer to the Automobile Scenario.Based on the attitude-toward-the-object model,what is the consumer's overall attitude (A?)toward Honda Accord?

Accepted Answer

A) 23 
B) 12 
C) 27 
D) 16 
E) 19 
A) 23 
B) 12 
C) 27 
D) 16 
E) 19

Question 5

Which of the following terms refers to specific attempts to change attitudes?

Accepted Answer

A) Segmentation 
B) Persuasion 
C) Positioning 
D) Monitoring 
E) Tracking 
A) Segmentation 
B) Persuasion 
C) Positioning 
D) Monitoring 
E) Tracking

Question 6

The balance theory is based on the consistency principle.

Accepted Answer

A) True 
 B)False

Question 7

Caroline wants to do her Bachelors in Medicine but is confused about which schools to apply to.She considers her family and friends' advice regarding the best schools to study medicine.They convince her that she must apply at the top-ranked medical schools.But she believes that her parents,both doctors,want her to study in the same school they had studied in,so she considers it as well.In addition to this,she also wishes to study in the same medical school as her best friend.In this scenario,Caroline's focus is on what other people think she should do in addition to her own attitude toward specific schools.Which of the following refers to a consumer attitude model that is best applicable in this instance?

Accepted Answer

A) Attitude-toward-the-object model 
B) Changing schema-based affect 
C) Social judgment model 
D) Behavioral intentions model 
E) Elaboration likelihood model 
A) Attitude-toward-the-object model 
B) Changing schema-based affect 
C) Social judgment model 
D) Behavioral intentions model 
E) Elaboration likelihood model

Question 8

Which of the following instances refers to experiential hierarchy?

Accepted Answer

A) Aaron wants to purchase a new car for his family.Since he wouldn't be the only one driving it,he involves his family in the purchase decision.They discuss different brands,product features,maintenance issues,mileage,and so on.Finally,they decide on one particular model and Aaron places an order for that car. 
B) Eva is spending her weekend in New York City with her friends.They decide to explore the city and window-shop at some exclusive designer outlets.Even though Eva had no intentions to shop,she sees a beautiful designer bag on sale and instantly buys it as she finds it extremely hard to resist. 
C) Kylie has been asked by her mother to go buy groceries for the week.Kylie visits the supermarket and picks up the same items that her mother normally purchases. 
D) Jack is the owner of a cafe in Texas.His cafe has the ambience of the Wild West with pictures of horses and cowboys on the walls.The waiters are also dressed in cowboy outfits.Jack feels that people love hanging out in his cafe as they enjoy the unique ambience and service. 
E) Brian is the owner of an Italian restaurant in Ohio.His restaurant plays soft,soothing music in the background as he feels that such music makes people feel relaxed and order more drinks. 
A) Aaron wants to purchase a new car for his family.Since he wouldn't be the only one driving it,he involves his family in the purchase decision.They discuss different brands,product features,maintenance issues,mileage,and so on.Finally,they decide on one particular model and Aaron places an order for that car. 
B) Eva is spending her weekend in New York City with her friends.They decide to explore the city and window-shop at some exclusive designer outlets.Even though Eva had no intentions to shop,she sees a beautiful designer bag on sale and instantly buys it as she finds it extremely hard to resist. 
C) Kylie has been asked by her mother to go buy groceries for the week.Kylie visits the supermarket and picks up the same items that her mother normally purchases. 
D) Jack is the owner of a cafe in Texas.His cafe has the ambience of the Wild West with pictures of horses and cowboys on the walls.The waiters are also dressed in cowboy outfits.Jack feels that people love hanging out in his cafe as they enjoy the unique ambience and service. 
E) Brian is the owner of an Italian restaurant in Ohio.His restaurant plays soft,soothing music in the background as he feels that such music makes people feel relaxed and order more drinks.

Question 9

Which of the following is true about the attitude-behavior relationship?

Accepted Answer

A) As the length of time between attitude measurement and overt behavior grows,the predictive ability of attitudinal models increases. 
B) The specificity with which attitudes are measured has an impact on accuracy. 
C) When consumers feel rushed,decision making is stalled. 
D) Strong environmental pressures have no effect on consumers while they perform intended behaviors. 
E) Attitude-behavior models tend to perform very well in impulse-buying situations. 
A) As the length of time between attitude measurement and overt behavior grows,the predictive ability of attitudinal models increases. 
B) The specificity with which attitudes are measured has an impact on accuracy. 
C) When consumers feel rushed,decision making is stalled. 
D) Strong environmental pressures have no effect on consumers while they perform intended behaviors. 
E) Attitude-behavior models tend to perform very well in impulse-buying situations.

Question 10

According to the ATO model of persuasion,changing beliefs would involve improving the belief rating for an attribute that is evaluated positively.

Accepted Answer

A) True 
 B)False

Question 11

According to the social judgment theory,when an incoming message falls within the latitude of acceptance,_____ occurs.

Accepted Answer

A) attitude tracking 
B) contrast effect 
C) assimilation 
D) anchoring 
E) bandwagon effect 
A) attitude tracking 
B) contrast effect 
C) assimilation 
D) anchoring 
E) bandwagon effect

Question 12

According to the functional theory of attitudes,the _____ function of consumer attitudes enables a consumer to protect him- or herself from information that may be threatening.

Accepted Answer

A) utilitarian function 
B) value-expressive function 
C) ego-defensive function 
D) hedonic function 
E) cognitive function 
A) utilitarian function 
B) value-expressive function 
C) ego-defensive function 
D) hedonic function 
E) cognitive function

Question 13

Advertisements that allow consumers to arrive at their own conclusions tend to be more persuasive when the audience has a high level of involvement with the product.

Accepted Answer

A) True 
 B)False

Question 14

According to the elaboration likelihood model of persuasion,nonproduct related information such as music or the imagery presented along with the message,are examples of central cues.

Accepted Answer

A) True 
 B)False

Question 15

_____ are relatively enduring overall evaluations of objects,products,services,issues,or people.

Accepted Answer

A) Beliefs 
B) Attitudes 
C) Prejudices 
D) Intentions 
E) Support arguments 
A) Beliefs 
B) Attitudes 
C) Prejudices 
D) Intentions 
E) Support arguments

Question 16

According to the elaboration likelihood model,if the central route to persuasion is activated,the consumer develops a number of cognitive responses regarding the incoming message that may either support or contradict the information.

Accepted Answer

A) True 
 B)False

Question 17

Balance theory is based on the _____,which states that human beings prefer consistency among their beliefs,attitudes,and behaviors.

Accepted Answer

A) reality principle 
B) pleasure principle 
C) congruency principle 
D) consistency principle 
E) hedonic principle 
A) reality principle 
B) pleasure principle 
C) congruency principle 
D) consistency principle 
E) hedonic principle

Question 18

Attitude auditing refers to the extent to which a company actively monitors its customers' attitudes over time.

Accepted Answer

A) True 
 B)False

Question 19

According to the elaboration likelihood model (ELM),if a consumer is highly involved with a message,the peripheral route to persuasion will be followed.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is true of the attitude-toward-the-object approach?

Accepted Answer

A) Changing evaluations of an attribute is usually easier than changing the strength of a belief regarding that attribute. 
B) Changing belief involves convincing consumers that an attribute is not as positive or negative as they may think. 
C) New beliefs are always tied to new attributes. 
D) Adding beliefs about new attributes may require a physical change to the product itself. 
E) When a valued attribute that was not previously considered is added,the overall attitude toward the complex may be adversely affected. 
A) Changing evaluations of an attribute is usually easier than changing the strength of a belief regarding that attribute. 
B) Changing belief involves convincing consumers that an attribute is not as positive or negative as they may think. 
C) New beliefs are always tied to new attributes. 
D) Adding beliefs about new attributes may require a physical change to the product itself. 
E) When a valued attribute that was not previously considered is added,the overall attitude toward the complex may be adversely affected.

Impulse purchases are never motivated by feelings.

According to the _____,attitudes possess three components: affect,behavior,and cognitions.

Highly explicit sexual content in advertisements effectively directs consumers' attention to the product advertised.

Which of the following terms refers to specific attempts to change attitudes?

The balance theory is based on the consistency principle.

Which of the following instances refers to experiential hierarchy?

Which of the following is true about the attitude-behavior relationship?

According to the ATO model of persuasion,changing beliefs would involve improving the belief rating for an attribute that is evaluated positively.

According to the social judgment theory,when an incoming message falls within the latitude of acceptance,_____ occurs.

According to the functional theory of attitudes,the _____ function of consumer attitudes enables a consumer to protect him- or herself from information that may be threatening.

Advertisements that allow consumers to arrive at their own conclusions tend to be more persuasive when the audience has a high level of involvement with the product.

According to the elaboration likelihood model of persuasion,nonproduct related information such as music or the imagery presented along with the message,are examples of central cues.

_____ are relatively enduring overall evaluations of objects,products,services,issues,or people.

According to the elaboration likelihood model,if the central route to persuasion is activated,the consumer develops a number of cognitive responses regarding the incoming message that may either support or contradict the information.

Balance theory is based on the _____,which states that human beings prefer consistency among their beliefs,attitudes,and behaviors.

Attitude auditing refers to the extent to which a company actively monitors its customers' attitudes over time.

According to the elaboration likelihood model (ELM),if a consumer is highly involved with a message,the peripheral route to persuasion will be followed.

Which of the following is true of the attitude-toward-the-object approach?

What Is Cb and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality,lifestyles,and the Self-Concept

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 7: Attitudes and Attitude Change

Impulse purchases are never motivated by feelings.

According to the _____,attitudes possess three components: affect,behavior,and cognitions.

Highly explicit sexual content in advertisements effectively directs consumers' attention to the product advertised.

Which of the following terms refers to specific attempts to change attitudes?

The balance theory is based on the consistency principle.

Which of the following instances refers to experiential hierarchy?

Which of the following is true about the attitude-behavior relationship?

According to the ATO model of persuasion,changing beliefs would involve improving the belief rating for an attribute that is evaluated positively.

According to the social judgment theory,when an incoming message falls within the latitude of acceptance,_____ occurs.

According to the functional theory of attitudes,the _____ function of consumer attitudes enables a consumer to protect him- or herself from information that may be threatening.

Advertisements that allow consumers to arrive at their own conclusions tend to be more persuasive when the audience has a high level of involvement with the product.

According to the elaboration likelihood model of persuasion,nonproduct related information such as music or the imagery presented along with the message,are examples of central cues.

_____ are relatively enduring overall evaluations of objects,products,services,issues,or people.

According to the elaboration likelihood model,if the central route to persuasion is activated,the consumer develops a number of cognitive responses regarding the incoming message that may either support or contradict the information.

Balance theory is based on the _____,which states that human beings prefer consistency among their beliefs,attitudes,and behaviors.

Attitude auditing refers to the extent to which a company actively monitors its customers' attitudes over time.

According to the elaboration likelihood model (ELM),if a consumer is highly involved with a message,the peripheral route to persuasion will be followed.

Which of the following is true of the attitude-toward-the-object approach?

What Is Cb and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality,lifestyles,and the Self-Concept

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters