Exam 7: Attitudes and Attitude Change

The _____ function of attitudes is based on the concept of reward and punishment.

The ego-defensive function of attitudes enables a consumer to protect him- or herself from information that may be threatening.

In balance theory,unit relations are the relations between the observer (consumer)and the other elements in the system.

Justin wants to buy a new smartphone.He did a lot of research over the Internet and identified four attributes that he would rate his smartphone options on.He considered low price,sensitivity to touch,low weight,and compatibility with apps,as the attributes.He used a ten-point scale to rate how he thought each of his options would perform or how likely was it that the phones had those attributes.Next,he used a -3 to +3 scale to rate how he felt about these attributes.Finally,he opted for one particular model based on the highest overall attitude score.Which model did Justin implement?

The utilitarian function of attitudes works as a defense mechanism for consumers.

The ego-defensive function of consumer attitudes:

The behavioral intentions model adds the subjective norm component that assesses the consumer's perceptions of what other people think they should do.

What is the hierarchy of effects? Briefly describe the different hierarchies.

The balance theory approach was introduced by psychoanalyst Sigmund Freud.

The behavioral influence hierarchy suggests that some behaviors occur without either beliefs or affect being strongly formed beforehand.

_____ is a term that is used to describe how the appeal of a message and its construction affect persuasion.

The statement,"I always buy Honda automobiles",is an example of the _____ component of attitude.

Explain how the behavioral intentions model differs from the attitude-toward-the-object (ATO)model.

The ATO approach is known as a non-compensatory model.

The basic premise of _____ is that consumers are motivated to maintain perceived consistency in the relations found in mental systems.

The credibility of sources impacts the certainty with which consumer attitudes are held,with lower levels of credibility leading to higher levels of certainty.

_____ refer to the characteristics of the person or character delivering a message that influence persuasion.

ATTITUDE SCENARIO Serena wants to buy a new hair dryer. She surfs the Internet and finally considers buying either a model from Philips or Braun. She rates them on their price, energy consumption, and design. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below: Philips Model A Graun Madel K Attribute e Low Price 3 Enerpy Consumptin 2 5 Desipm 2 9 -Refer to the Attitude Scenario.According to the attitude-toward-the-object approach,if Braun introduced extra styling features like straightening and curling,which of the following methods is Braun using to change consumer attitude toward its brand?

Roger is an ardent supporter of the Chelsea Football Club.He always wears the team's apparel for Premier League matches in order to fit in and connect with other fans of the famous soccer club.This is an example of the _____ function of attitudes.

Ken Rogers wants to purchase a new computer for his daughter.In order to make this purchase,he carefully collects information about the latest models in the market,their features,and prices.He plans to make the actual purchase only after extensively researching and evaluating the various models available in the market.According to the hierarchy of effects approach to attitudes,which of the following best describes Ken's actions?