Exam 11: Questionnaire Design

Order bias may occur when broader questions are asked before specific issues are explored.

There exists a step-by-step process for ensuring accuracy in the wording of questions in surveys.

Compared to open-ended response questions,fixed-alternative questions:

Accuracy means that the information collected from a questionnaire is valid.

Which type of question is most likely to conserve space in a questionnaire?

A question that is written in such a way as to arouse strong emotion in the respondent is called a(n)____________________ question.

A counterbiasing technique is used with the expectation that two alternative phrasings of the same question will yield a more accurate total response than will a single phrasing.

When "out of sight,out of mind" was translated into a foreign language,and then was translated back into English by a language expert in the foreign language,it became "invisible things are insane." This is an example of ____.

A heat map question is a multiple choice question.

Telescoping and squishing can occur when respondents forget the exact details of their behavior.

Consider a fixed-alternative question lists ten possible services that could be provided by a local bank and asks respondents to check as many as apply such as: "Which of the following banking services do you currently use for First City Bank?" Such a question is a(n)____________________ question.

One advantage of open-ended response questions is the possibility that interviewer bias will affect the results.

Open-ended response questions are valuable at the beginning of personal interview sessions.

All of the following are disadvantages of open-ended response questions EXCEPT:

Articulate respondents tend to give shorter answers to open-ended response questions than respondents who are less articulate.

"What is your gender? ____ M ____ F" is an example of a(n)____ question.

What type of question is the following?

Dichotomous and multiple-choice alternatives in fixed-alternative questions should not have overlap among categories.That is,the categories should be ____.

A question that poses some problem or topic and asks respondents to answer in their own words is called a(n)____.

A filter question that used to determine what part of the questionnaire respondents are directed to is called a(n)____.