Exam 11: Questionnaire Design

Speeders are respondents who take relatively little time to move through a survey.

For a questionnaire to fulfill a researcher's purposes,the questions must meet the basic criteria of relevance and accuracy.

The cost of administering open-ended questions is much lower than that of administering fixed-alternative questions.

"Do you own a cell phone? ____ Yes ____ No" is a(n)____ question.

When a respondent stops answering questions before reaching the end of the survey,____________________ has occurred.

"What is your favorite hobby,playing video games,or what?" is an example of what type of question.

Question wording and sequence can substantially influence accuracy.

Which type of software allows answers from previous questions to be inserted into unfolding questions on Internet surveys?

Why are pretests conducted? List the questions pretests are typically conducted to answer.

A filter question that is used to determine what question will be asked next is called a(n)____________________ question.

"Can you name five brands of tires?" is a(n)____ question.

The process of taking a questionnaire that has previously been translated from one language to another and then having it translated to the initial language by a second,independent translator is called ____________________.

"Should Dillard's keep its excellent department store credit card program? ____ Yes ____ No" is an example of ____.

Three guidelines below help prevent the most common mistakes in designing questions.Which one is typically NOT used for this purpose?

List the key decisions that researchers must make in their questionnaire design.

A question covering several issues at once is referred to as a leading question.

What is another term for a fixed-alternative question?

A tabulation of the results of a pretest to help determine whether the questionnaire will meet the objectives of the research is referred to as a(n)____ tabulation.

A question in which the respondent is given a list of possible responses and is asked to choose one of them is a(n)____________________ question.

A single question that really asks two questions at the same time is called a(n)____________________ question.