Question 1

Describe factor analysis.

Accepted Answer

factor analysis is a prototypical multivariate,interdependence technique.factor analysis is a technique capable of statistically identifying a reduced number of factors from a larger number of measured variables.the factors themselves are not measured,but instead,they are identified by
forming a variate using the measured variables.

Question 2

In cluster analysis,the researcher wants clusters to have high ____ within-clusters and high between-cluster ____.

Accepted Answer

A) independence;dependence 
B) significance;insignificance 
C) heterogeneity;homogeneity 
D) homogeneity;heterogeneity 
A) independence;dependence 
B) significance;insignificance 
C) heterogeneity;homogeneity 
D) homogeneity;heterogeneity D

Question 3

The best single tool for assessing construct validity is ____.

Accepted Answer

A) confirmatory factor analysis 
B) regression analysis 
C) exploratory factor analysis 
D) composite analysis 
A) confirmatory factor analysis 
B) regression analysis 
C) exploratory factor analysis 
D) composite analysis A

Question 4

The common variance is the source of variance that is common to all variables.

Accepted Answer

A) True 
 B)False

Question 5

Promax is a rotation technique that produces factors that represent the degree of correlation among factors.

Accepted Answer

A) True 
 B)False

Question 6

Which measure indicates how strongly a measured variable is correlated with a factor?

Accepted Answer

A) factor β 
B) discriminator 
C) factor link 
D) factor loading 
A) factor β 
B) discriminator 
C) factor link 
D) factor loading

Question 7

Factor rotation produces more obvious patterns of loadings.

Accepted Answer

A) True 
 B)False

Question 8

A(n)____ is an unobservable phenomenon that can be inferred from multiple measures.

Accepted Answer

A) factor loading 
B) parsimonious segment 
C) latent construct 
D) composite factor scoring 
A) factor loading 
B) parsimonious segment 
C) latent construct 
D) composite factor scoring

Question 9

The mathematical way of further simplifying factor results that involves new reference axes for a set of variables is called ____.

Accepted Answer

A) factor loading 
B) factor reduction 
C) factor rotation 
D) factor analysis 
A) factor loading 
B) factor reduction 
C) factor rotation 
D) factor analysis

Question 10

In cluster analysis,____________________ is among the most widely used tools for assigning observations to groups.

Accepted Answer

K-means
k-

Question 11

A data reduction technique allows a researcher to summarize information from many variables into a reduced set of variables.

Accepted Answer

A) True 
 B)False

Question 12

The purpose of factor analysis is to summarize the information contained in a large number of variables into as large a number of factors as possible.

Accepted Answer

A) True 
 B)False

Question 13

An indication of how strongly a measured variable is correlated with a factor is given by the ____________________.

Accepted Answer

The answer of An indication of how strongly a measured...

Question 14

Cluster analysis identifies objects or individuals that are similar to one another in some respect.

Accepted Answer

A) True 
 B)False

Question 15

One of the most widely used tools for assigning observations to groups in cluster analysis is ____.

Accepted Answer

A) cross-loadings 
B) K-means 
C) promax 
D) latent construct 
A) cross-loadings 
B) K-means 
C) promax 
D) latent construct

Question 16

Underlying meanings that help provide structure to common observations are called ____.

Accepted Answer

A) factor loadings 
B) dimensions 
C) segments 
D) factors 
A) factor loadings 
B) dimensions 
C) segments 
D) factors

Question 17

Cluster analysis,discriminant analysis,and logistic regression all represent ____________________ techniques.

Accepted Answer

The answer of Cluster analysis,discriminant analysis,and logistic regression all represent...

Question 18

Which variance is indicated for the composite scale of four items with the following loadings: 0.7,-0.7,0.8,0.9?

Accepted Answer

A) 0.61 
B) 0.73 
C) 1.72 
D) 3.48 
A) 0.61 
B) 0.73 
C) 1.72 
D) 3.48

Question 19

Parsimony means the researcher seeks a simple solution that still maintains sufficient meaning to represent reality.

Accepted Answer

A) True 
 B)False

Question 20

A researcher who seeks a simple solution that still maintains sufficient meaning to represent reality is seeking ____.

Accepted Answer

A) factor loading 
B) parsimony 
C) latency 
D) composite factor scoring 
A) factor loading 
B) parsimony 
C) latency 
D) composite factor scoring

Exam 21: Multivariate Data Analysis: Analytics With Interdependence Techniques

Describe factor analysis.

In cluster analysis,the researcher wants clusters to have high ____ within-clusters and high between-cluster ____.

The best single tool for assessing construct validity is ____.

The common variance is the source of variance that is common to all variables.

Promax is a rotation technique that produces factors that represent the degree of correlation among factors.

Which measure indicates how strongly a measured variable is correlated with a factor?

Factor rotation produces more obvious patterns of loadings.

A(n)____ is an unobservable phenomenon that can be inferred from multiple measures.

The mathematical way of further simplifying factor results that involves new reference axes for a set of variables is called ____.

In cluster analysis,____________________ is among the most widely used tools for assigning observations to groups.

A data reduction technique allows a researcher to summarize information from many variables into a reduced set of variables.

The purpose of factor analysis is to summarize the information contained in a large number of variables into as large a number of factors as possible.

An indication of how strongly a measured variable is correlated with a factor is given by the ____________________.

Cluster analysis identifies objects or individuals that are similar to one another in some respect.

One of the most widely used tools for assigning observations to groups in cluster analysis is ____.

Underlying meanings that help provide structure to common observations are called ____.

Cluster analysis,discriminant analysis,and logistic regression all represent ____________________ techniques.

Which variance is indicated for the composite scale of four items with the following loadings: 0.7,-0.7,0.8,0.9?

Parsimony means the researcher seeks a simple solution that still maintains sufficient meaning to represent reality.

A researcher who seeks a simple solution that still maintains sufficient meaning to represent reality is seeking ____.

The Role of Marketing Research

Information Systems and Knowledge Management

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research Tools

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Big Data Basics: Describing Samples and Populations

Basic Data Analysis

Testing for Differences Between Groups and for Predictive Relationships

Communicating Research Results

Beyond the Basics in Basic Data Analysis

Advanced Topics in Linear Analytics

Testing Hypotheses With Glm Procedures

Introducing Multivariate Data Analysis

Primer on Structural Equations Modeling

Filters

In cluster analysis,the researcher wants clusters to have high within-clusters and high between-cluster .