Exam 9: Conducting Marketing Experiments

When the experimenter's comments influence the subjects' behavior so that they give answers that they think the experimenter wants to hear rather than their true feelings,we say that ____________________ has occurred.

Explain how systematic or nonsampling error occurs in experiments and discuss ways to minimize it.

The term linkage refers to a specific treatment combination associated with an experimental group.

Experiments in which an individual subject is exposed to more than one level of an experimental treatment are referred to as repeated measures designs.

When some subjects stop participating in an experiment before it is completed,affecting the results of the study,a(n)____ effect has occurred.

Compare and contrast internal validity and external validity and discuss which one is most important in experimental research.

When subjects guess the purpose of an experiment,this creates a confound known as a bias effect.

A confound is an experimental deception involving a false treatment.

An experimental design element of procedure that unintentionally provides subjects with hints about the research hypothesis a called a(n)____________________.

Factorial experimental designs are the least sophisticated type of experimental design.

In an experiment,effects are the characteristics of experiments that allow hypotheses to be tested.

Experimental research attempts to find causal relationships among variables.

In experimental research,categorical variables like a subject's gender or ethnicity are known as ____.

A set of high school students who take the ACT in their junior year perform better on that exam during their senior year because they know better how to take the exam due to what they experienced on the first exam.This is an example of a(n)____.

People are the most common test units in most marketing experiments.