Exam 9: Conducting Marketing Experiments

When subjects in the experimental group are administered the treatment in the afternoon while the subjects in the control group participate in the experiment in the morning,it is likely to result in ____________________ error.

Caroline is participating in an experimental study in which she is taking an herbal supplement and the researcher measures her perceived energy levels for several weeks.Although she doesn't know it,the supplement she is given in the study does not contain the herb of interest.However,Caroline feels as though she has more energy than before,and she attributes it to the herbal supplement.This effect is called a(n)____.

When Procter & Gamble test markets a new shampoo to consumers in Kansas City and St.Louis,the consumers are participating in a(n)____________________ experiment.

Test-market sabotage involves intentional attempts to disrupt the results of a test-market being conducted by another firm.

Which experimental research design involves repeated measures?

Which experimental design involves manipulating a single independent variable to observe its effect on a single dependent variable?

Experimental results that show that consumers purchased more when a store had bright blue lights than they did when the store had bright orange lights.However,when the lighting was low,there was no difference between blue and orange lights.This illustrates a(n)____.

When subjects in all experimental groups are exposed to identical conditions except for the differing experimental treatments,we say that ____________________ has been achieved.

In an experiment,the ____________________ variable is manipulated and its effect is measured on the ____________________ variable.

One way to reduce demand characteristics is to tell subjects the true purpose of the experiment so that they will be more willing to participate honestly.

When a researcher claims that the results of a test market in Indianapolis,Indiana will hold in a national rollout of the new product,this researcher is claiming ____.

When a test market is conducted in five retail stores in Erie,Pennsylvania,a laboratory experiment has been performed.

In which experimental research design does each subject receive only one treatment combination?

Which type of effect is a function of time and the naturally occurring events that coincide with growth and experience?

Salespeople are tested one year after a sales training program and perform better on the exam,not because of the training program,but because they have gained one year's experience in sales.Which type of effect has occurred?

The question as to whether the experimental treatment was the "sole cause" of the changes in the dependent variable is the basic issue in external validity.

In a certain study,different interviewers are used in a pretest from those used in the posttest and this produces different results in the study.This is an example of a(n)____.

When the person administering experimental procedures influences the subjects' behavior or sways them to slant their answers to cooperate with him or her,____ has occurred.

An experiment can have only one independent variable.

A research organization conducts a taste test in its offices located in a shopping mall.These taste tests are best termed a(n)____________________ experiment.