Exam 7: Survey Research

People who cannot be contacted or who refuse to participate are called ____.

The tendency for respondents to agree with most questions in a survey is known as ____.

In a research study,a potential respondent who is not at home at either the first or second attempt to reach this person by phone is classified as a(n)____.

All marketing-related survey research is conducted with the ultimate consumer in mind.

When a research study is not conducted according to the plan in the proposal for the research study,what kind of error has occurred?

When an interviewer fails to write the respondent's answer to a question verbatim because the respondent talks faster than the interviewer can write,____ has occurred.

Even with technically proper random probability samples,however,statistical errors occur because of chance variation in the elements selected for the sample.

A response bias occurs when respondents tend to answer questions with a certain slant.

When someone is unwilling to participate in the research and tells the interviewer not to call them again,a "no contact" has occurred.

A person who is not at home when an interviewer calls is called a(n)____________________.

People who are unwilling to participate in a research project are referred to as ____.

Clark was asked to complete a self-administered questionnaire posted at MySurvey.com.What type of survey did Clark complete?

When a research agency conducts all telephone interviews from a single location where they can hire a staff of professional interviewers and supervise and control the quality of interviewing more effectively,____ is being used.

Explain the advantages and disadvantages of surveys.

Interactive survey approaches are those that allow spontaneous two-way interaction between the interviewer and the respondent.

Which survey method offers the least geographic flexibility?

Self-selection biases in survey research tend to overrepresent indifferent responses and underrepresent extreme consumer positions.

Systematic errors are nonsampling errors.

When a hotel customer decides to fill out a customer satisfaction survey to complain about having to wait an hour for room service to deliver his dinner,____ has occurred.

When answers to a phone survey can be entered directly into a computer to speed up the time needed for data processing,____________________ is being used.