Exam 7: Survey Research

Total survey error contains two major sources: sampling error and systematic error.

Surveys in which the respondent takes the responsibility for reading and answering questions are called ____.

When a research company pulls a random sample of people from a phone book and that sample does not include people with unlisted numbers or who do not have landline telephone service,we say that the sample contains ____.

When a respondent tells an interviewer that his annual income last year was $50,000 because he is embarrassed to admit that it was $25,000,____ has occurred.

Barbara received a phone call asking her to participate in a survey.She told the interviewer that she was too busy and would not participate.This is an example of ____.

When a respondent "puffs up" his answers in an interview in order to make a favorable impression on the interviewer,acquiescence bias has occurred.

When an interviewer unintentionally and mistakenly checks the wrong response on a checklist during an interview,____ has occurred.

Which term is sometimes used to refer to interviewers filling in responses for respondents that do not really exist?

The number of questionnaires returned or completed divided by the number of eligible people who were asked to participate in the survey is called ____.

When a mistake in the implementation of the design of a research study is made,we say that the study has ____________________ error.

Nonresponse error is a type of respondent error.

The interaction between an interviewer and a respondent decreases the chances that the respondent will answer all of the survey questions.

John was called by a market researcher and asked a few questions about his television viewing habits.The researcher then asked him to go to a Web site to complete a more comprehensive survey.This type of study that employs a combination of survey methods is called a ____.

If the interviewer's presence influences respondents to give untrue or modified answers,the survey will be marred by ____________________.

The presence of an interviewer typically decreases the response rate in comparison to what would be found with a mail survey.

When a table of random numbers is used to generate phone numbers that will be called to contact potential respondents in a phone survey,____________________ is being used.

All of the following are advantages of Internet surveys EXCEPT ____.

A trial run of a survey with a group of respondents who are representative of the target group for the survey is called a ____.

Name and describe the types of response bias.

Systematic error is divided into ____.