Question 1

Which of the following should NOT be included on the title page of a research report?

Accepted Answer

A) The subject of the report 
B) The name of the research organization 
C) The date of submission 
D) The name of the client organization 
E) The cost of the project 
A) The subject of the report 
B) The name of the research organization 
C) The date of submission 
D) The name of the client organization 
E) The cost of the project

Question 2

Definitions of unfamiliar terms used in the report should be defined in the

Accepted Answer

A) introduction. 
B) summary. 
C) body. 
D) conclusions. 
E) appendix. 
A) introduction. 
B) summary. 
C) body. 
D) conclusions. 
E) appendix.

Question 3

The researcher told his client that the data indicated a relationship between the weight of dogs and consumption of low calorie dog biscuits.The researcher's remarks were a

Accepted Answer

A) recommendation. 
B) conclusion. 
C) hypothesis. 
D) research proposal. 
E) None of these are correct. 
A) recommendation. 
B) conclusion. 
C) hypothesis. 
D) research proposal. 
E) None of these are correct.

Question 4

Which of the following is NOT true when presenting the results in the body of the report?

Accepted Answer

A) Tables and figures should be used sparingly because they can be included liberally in the appendix. 
B) Each table should address only a single problem. 
C) Numbers in tables should be rounded to two effective digits. 
D) Irrelevant information should be omitted. 
E) Tables and figures should be logically ordered. 
A) Tables and figures should be used sparingly because they can be included liberally in the appendix. 
B) Each table should address only a single problem. 
C) Numbers in tables should be rounded to two effective digits. 
D) Irrelevant information should be omitted. 
E) Tables and figures should be logically ordered.

Question 5

The methods,results,and limitations of the research project are presented in the introduction of the written report.

Accepted Answer

A) True 
 B)False

Question 6

The most technically oriented material in the report will usually be found in the introduction.

Accepted Answer

A) True 
 B)False

Question 7

To improve your writing,

Accepted Answer

A) use technical terminology. 
B) use the longest words possible. 
C) write only one draft. 
D) read it aloud. 
E) use complex sentences. 
A) use technical terminology. 
B) use the longest words possible. 
C) write only one draft. 
D) read it aloud. 
E) use complex sentences.

Question 8

The most technically oriented material in the report will usually be found in the

Accepted Answer

A) appendix. 
B) introduction. 
C) summary. 
D) conclusions and recommendations. 
E) bibliography. 
A) appendix. 
B) introduction. 
C) summary. 
D) conclusions and recommendations. 
E) bibliography.

Question 9

Which of the following is NOT a common source of inaccuracy in report writing?

Accepted Answer

A) Simple errors in addition or subtraction 
B) Confusion between percentages and percentage points 
C) Inaccuracy caused by grammatical errors 
D) Confused terminology resulting in fallacious conclusion 
E) Faulty data analysis 
A) Simple errors in addition or subtraction 
B) Confusion between percentages and percentage points 
C) Inaccuracy caused by grammatical errors 
D) Confused terminology resulting in fallacious conclusion 
E) Faulty data analysis

Question 10

Which of the following is TRUE?

Accepted Answer

A) A conclusion is an opinion of what future action should be taken. 
B) In general,it is not desirable for the researcher to draw conclusions in the written report.Rather they should limit their reports to presentations of the facts and should let the reader draw his or her own inferences from this presentation. 
C) If a report is to be read by one familiar with the research topic,an introduction is unnecessary. 
D) As a general rule,the research report with a wide distribution will require a more extensive introduction than a report for a narrow audience because a major purpose of the introduction is to provide the background information the reader needs to appreciate the discussion in the body of the report. 
E) In general,the amount of detail contained in the research report should be inversely proportional to the amount of direct control the user can exercise over the areas under discussion. 
A) A conclusion is an opinion of what future action should be taken. 
B) In general,it is not desirable for the researcher to draw conclusions in the written report.Rather they should limit their reports to presentations of the facts and should let the reader draw his or her own inferences from this presentation. 
C) If a report is to be read by one familiar with the research topic,an introduction is unnecessary. 
D) As a general rule,the research report with a wide distribution will require a more extensive introduction than a report for a narrow audience because a major purpose of the introduction is to provide the background information the reader needs to appreciate the discussion in the body of the report. 
E) In general,the amount of detail contained in the research report should be inversely proportional to the amount of direct control the user can exercise over the areas under discussion.

Question 11

Which of the following statements is TRUE?

Accepted Answer

A) A research project is a failure if you can't communicate the results effectively. 
B) The written report has a huge impact on whether the information generated by the research is actually used. 
C) Reports are all that most executives will see of the project. 
D) A solid written report sends an important signal about the likely quality of the overall project. 
E) All of these statements are true. 
A) A research project is a failure if you can't communicate the results effectively. 
B) The written report has a huge impact on whether the information generated by the research is actually used. 
C) Reports are all that most executives will see of the project. 
D) A solid written report sends an important signal about the likely quality of the overall project. 
E) All of these statements are true.

Question 12

Which of the following is FALSE?

Accepted Answer

A) The research report is the end product of the research process. 
B) The fundamental criterion by which research reports are evaluated is communication with the reader. 
C) The report reader is the only reason to prepare a research report. 
D) The intended use of the research report does not affect the content of the report. 
E) The research report criteria of completeness,accuracy,clarity,and conciseness are related. 
A) The research report is the end product of the research process. 
B) The fundamental criterion by which research reports are evaluated is communication with the reader. 
C) The report reader is the only reason to prepare a research report. 
D) The intended use of the research report does not affect the content of the report. 
E) The research report criteria of completeness,accuracy,clarity,and conciseness are related.

Question 13

Which of the following details about the sampling plan could the researcher reasonably exclude from the body of the report?

Accepted Answer

A) How the population was defined and limited 
B) How the list of sampling units was generated 
C) What bias may have been introduced by overcoming difficulties in contacting designated sample elements 
D) Why the size of sample was chosen 
E) Calculations used to determine the sample size 
A) How the population was defined and limited 
B) How the list of sampling units was generated 
C) What bias may have been introduced by overcoming difficulties in contacting designated sample elements 
D) Why the size of sample was chosen 
E) Calculations used to determine the sample size

Question 14

The most important part of a written research report is the

Accepted Answer

A) summary. 
B) body. 
C) appendix. 
D) conclusion. 
E) introduction. 
A) summary. 
B) body. 
C) appendix. 
D) conclusion. 
E) introduction.

Question 15

The researcher's recommendations

Accepted Answer

A) should follow the conclusions in the report. 
B) are straightforward for strategy-oriented research. 
C) are less straightforward for discovery-oriented research. 
D) All of these are correct. 
E) None of these are correct. 
A) should follow the conclusions in the report. 
B) are straightforward for strategy-oriented research. 
C) are less straightforward for discovery-oriented research. 
D) All of these are correct. 
E) None of these are correct.

Question 16

The fundamental criterion by which research reports are evaluated is communication with the reader.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is typically NOT included in the body of a research report?

Accepted Answer

A) Statements as to whether the results are based on primary or secondary data 
B) Description of the sampling plan 
C) Discussion of the method of analysis 
D) Conclusions 
E) Statement of the limitations of the study 
A) Statements as to whether the results are based on primary or secondary data 
B) Description of the sampling plan 
C) Discussion of the method of analysis 
D) Conclusions 
E) Statement of the limitations of the study

Question 18

Which of the following should NOT be placed in the appendix of the written research report?

Accepted Answer

A) A copy of the data collection form 
B) Detailed calculations of test statistics 
C) Detailed calculations used to determine sample size 
D) Source tables for summary tables found in the body of the report 
E) The formal statements of the research hypotheses 
A) A copy of the data collection form 
B) Detailed calculations of test statistics 
C) Detailed calculations used to determine sample size 
D) Source tables for summary tables found in the body of the report 
E) The formal statements of the research hypotheses

Question 19

The appendix usually contains the most technically oriented material in the report.

Accepted Answer

A) True 
 B)False

Question 20

The most important part of a written research report is the appendix.

Accepted Answer

A) True 
 B)False

Which of the following should NOT be included on the title page of a research report?

Definitions of unfamiliar terms used in the report should be defined in the

The researcher told his client that the data indicated a relationship between the weight of dogs and consumption of low calorie dog biscuits.The researcher's remarks were a

Which of the following is NOT true when presenting the results in the body of the report?

The methods,results,and limitations of the research project are presented in the introduction of the written report.

The most technically oriented material in the report will usually be found in the introduction.

To improve your writing,

The most technically oriented material in the report will usually be found in the

Which of the following is NOT a common source of inaccuracy in report writing?

Which of the following is TRUE?

Which of the following statements is TRUE?

Which of the following is FALSE?

Which of the following details about the sampling plan could the researcher reasonably exclude from the body of the report?

The most important part of a written research report is the

The researcher's recommendations

The fundamental criterion by which research reports are evaluated is communication with the reader.

Which of the following is typically NOT included in the body of a research report?

Which of the following should NOT be placed in the appendix of the written research report?

The appendix usually contains the most technically oriented material in the report.

The most important part of a written research report is the appendix.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

Filters

Exam 20: The Written Research Report

Which of the following should NOT be included on the title page of a research report?

Definitions of unfamiliar terms used in the report should be defined in the

The researcher told his client that the data indicated a relationship between the weight of dogs and consumption of low calorie dog biscuits.The researcher's remarks were a

Which of the following is NOT true when presenting the results in the body of the report?

The methods,results,and limitations of the research project are presented in the introduction of the written report.

The most technically oriented material in the report will usually be found in the introduction.

To improve your writing,

The most technically oriented material in the report will usually be found in the

Which of the following is NOT a common source of inaccuracy in report writing?

Which of the following is TRUE?

Which of the following statements is TRUE?

Which of the following is FALSE?

Which of the following details about the sampling plan could the researcher reasonably exclude from the body of the report?

The most important part of a written research report is the

The researcher's recommendations

The fundamental criterion by which research reports are evaluated is communication with the reader.

Which of the following is typically NOT included in the body of a research report?

Which of the following should NOT be placed in the appendix of the written research report?

The appendix usually contains the most technically oriented material in the report.

The most important part of a written research report is the appendix.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

Filters