Question 1

Discuss the major considerations for preparing a successful oral report.

Accepted Answer

There are three primary considerations f

Question 2

The main difference between the two popular forms of organizing an oral report are where the conclusions are introduced.

Accepted Answer

A) True 
 B)False

Question 3

When preparing for an oral research report,it is important to know which of the following things about the audience?

Accepted Answer

A) Their technical level of sophistication 
B) Their involvement in the project 
C) Their interest level in the research problem 
D) All of these are correct. 
E) None of these are correct. 
A) Their technical level of sophistication 
B) Their involvement in the project 
C) Their interest level in the research problem 
D) All of these are correct. 
E) None of these are correct.

Question 4

An analyst wishing to present the results of a study investigating the estimated total consumption of the product by social class should probably use a _____ chart.

Accepted Answer

A) pie 
B) line 
C) stratum 
D) bar 
E) divided bar 
A) pie 
B) line 
C) stratum 
D) bar 
E) divided bar

Question 5

The use of graphics (charts)never gets in the way of effective communication.

Accepted Answer

A) True 
 B)False

Question 6

Pie charts are effective for depicting relative size.

Accepted Answer

A) True 
 B)False

Question 7

The bar chart serves in some ways as a dynamic pie chart.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following pairs of charts are used for similar purposes?

Accepted Answer

A) Pie chart and one-scale bar chart 
B) Line chart and two-scale bar chart 
C) Stratum chart and divided bar chart 
D) None of these are correct. 
E) All of these are correct. 
A) Pie chart and one-scale bar chart 
B) Line chart and two-scale bar chart 
C) Stratum chart and divided bar chart 
D) None of these are correct. 
E) All of these are correct.

Question 9

A stratum chart is equivalent to a line chart.

Accepted Answer

A) True 
 B)False

Question 10

A stratum chart is equivalent to a

Accepted Answer

A) pictogram. 
B) divided bar chart. 
C) pie chart. 
D) line chart. 
E) bar chart. 
A) pictogram. 
B) divided bar chart. 
C) pie chart. 
D) line chart. 
E) bar chart.

Question 11

An analyst wishing to compare the monthly consumption of ABC ice cream against the four other leading brands during the last three years should probably use a

Accepted Answer

A) line chart. 
B) pie chart. 
C) bar chart. 
D) pictogram. 
E) stratum chart. 
A) line chart. 
B) pie chart. 
C) bar chart. 
D) pictogram. 
E) stratum chart.

Question 12

Using too many charts will dilute the value of the really important ones.

Accepted Answer

A) True 
 B)False

Question 13

Pie charts are useful for illustrating trend relationships.

Accepted Answer

A) True 
 B)False

Question 14

Graphics should be used only to illustrate key findings and when they allow insights into data that might not be seen otherwise.

Accepted Answer

A) True 
 B)False

Question 15

An oral report that includes a graphical presentation should be used

Accepted Answer

A) as often as possible as it is the best method. 
B) to interpret results. 
C) to vividly present the research findings. 
D) only if graphs serve the purpose better than text or tables. 
E) All of these apply to oral reports with graphical presentations. 
A) as often as possible as it is the best method. 
B) to interpret results. 
C) to vividly present the research findings. 
D) only if graphs serve the purpose better than text or tables. 
E) All of these apply to oral reports with graphical presentations.

Question 16

In general,it is better to have too little technical detail than too much in an oral report.

Accepted Answer

A) True 
 B)False

Question 17

The difference in the two most common forms of oral/verbal reports is the order in which the ____ are presented.

Accepted Answer

A) purpose of the study and the conclusions 
B) specific objectives and the purpose of the study 
C) conclusions and the supporting evidence 
D) supporting evidence and the specific objectives 
E) purpose of the study and the specific objectives 
A) purpose of the study and the conclusions 
B) specific objectives and the purpose of the study 
C) conclusions and the supporting evidence 
D) supporting evidence and the specific objectives 
E) purpose of the study and the specific objectives

Question 18

When giving the oral presentation,it is recommended to use no more than a quarter of the time for the formal presentation,saving the rest for questions and answers.

Accepted Answer

A) True 
 B)False

Question 19

The best way to display a trend in a research presentation is through the use of a

Accepted Answer

A) pie chart. 
B) line chart. 
C) pictograph. 
D) bar chart. 
E) histogram. 
A) pie chart. 
B) line chart. 
C) pictograph. 
D) bar chart. 
E) histogram.

Question 20

Which of the following statements is FALSE about the use of charts in a research presentation?

Accepted Answer

A) The pie chart is particularly effective in depicting relative size or emphasis in dynamic comparisons. 
B) The line chart is a two-dimensional chart that is particularly useful in depicting dynamic relationships such as time-series fluctuations of one or more series. 
C) The stratum chart is in some ways a dynamic pie chart in that it can be used to show relative emphasis by sector and how the relative emphasis is changing with time. 
D) The stratum chart is essentially a set of line charts whose quantities are aggregated or a total that is disaggregated. 
E) A pictogram is a variation of a bar chart. 
A) The pie chart is particularly effective in depicting relative size or emphasis in dynamic comparisons. 
B) The line chart is a two-dimensional chart that is particularly useful in depicting dynamic relationships such as time-series fluctuations of one or more series. 
C) The stratum chart is in some ways a dynamic pie chart in that it can be used to show relative emphasis by sector and how the relative emphasis is changing with time. 
D) The stratum chart is essentially a set of line charts whose quantities are aggregated or a total that is disaggregated. 
E) A pictogram is a variation of a bar chart.

Discuss the major considerations for preparing a successful oral report.

The main difference between the two popular forms of organizing an oral report are where the conclusions are introduced.

When preparing for an oral research report,it is important to know which of the following things about the audience?

An analyst wishing to present the results of a study investigating the estimated total consumption of the product by social class should probably use a _____ chart.

The use of graphics (charts)never gets in the way of effective communication.

Pie charts are effective for depicting relative size.

The bar chart serves in some ways as a dynamic pie chart.

Which of the following pairs of charts are used for similar purposes?

A stratum chart is equivalent to a line chart.

A stratum chart is equivalent to a

An analyst wishing to compare the monthly consumption of ABC ice cream against the four other leading brands during the last three years should probably use a

Using too many charts will dilute the value of the really important ones.

Pie charts are useful for illustrating trend relationships.

Graphics should be used only to illustrate key findings and when they allow insights into data that might not be seen otherwise.

An oral report that includes a graphical presentation should be used

In general,it is better to have too little technical detail than too much in an oral report.

The difference in the two most common forms of oral/verbal reports is the order in which the ____ are presented.

When giving the oral presentation,it is recommended to use no more than a quarter of the time for the formal presentation,saving the rest for questions and answers.

The best way to display a trend in a research presentation is through the use of a

Which of the following statements is FALSE about the use of charts in a research presentation?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Written Research Report

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Exam 19: The Oral Research Presentation

Discuss the major considerations for preparing a successful oral report.

The main difference between the two popular forms of organizing an oral report are where the conclusions are introduced.

When preparing for an oral research report,it is important to know which of the following things about the audience?

An analyst wishing to present the results of a study investigating the estimated total consumption of the product by social class should probably use a _____ chart.

The use of graphics (charts)never gets in the way of effective communication.

Pie charts are effective for depicting relative size.

The bar chart serves in some ways as a dynamic pie chart.

Which of the following pairs of charts are used for similar purposes?

A stratum chart is equivalent to a line chart.

A stratum chart is equivalent to a

An analyst wishing to compare the monthly consumption of ABC ice cream against the four other leading brands during the last three years should probably use a

Using too many charts will dilute the value of the really important ones.

Pie charts are useful for illustrating trend relationships.

Graphics should be used only to illustrate key findings and when they allow insights into data that might not be seen otherwise.

An oral report that includes a graphical presentation should be used

In general,it is better to have too little technical detail than too much in an oral report.

The difference in the two most common forms of oral/verbal reports is the order in which the ____ are presented.

When giving the oral presentation,it is recommended to use no more than a quarter of the time for the formal presentation,saving the rest for questions and answers.

The best way to display a trend in a research presentation is through the use of a

Which of the following statements is FALSE about the use of charts in a research presentation?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Written Research Report

Filters