Question 1

Which of the following scales is reflected by an attribute of an object that represents a non-ordered classification?

Accepted Answer

A) Nominal 
B) Ordinal 
C) Interval 
D) Ratio 
E) Conscious 
A) Nominal 
B) Ordinal 
C) Interval 
D) Ratio 
E) Conscious

Question 2

The notion that equal differences among scores represent equal differences in the amount of the at-tribute possessed by the object applies to ____ scales.

Accepted Answer

A) nominal 
B) ordinal 
C) interval 
D) ratio 
E) interval and ratio 
A) nominal 
B) ordinal 
C) interval 
D) ratio 
E) interval and ratio

Question 3

In a recent survey,those who brushed their teeth often under-reported the activity,while those who brushed their teeth less frequently over-reported their dental hygiene behavior.The possible cause for differences in scores could best be attributed to

Accepted Answer

A) a true difference in the characteristic being measured. 
B) differences due to situational factors. 
C) differences due to temporary personal factors. 
D) true differences in other relatively stable characteristics of the individuals. 
E) differences due to variations in administration. 
A) a true difference in the characteristic being measured. 
B) differences due to situational factors. 
C) differences due to temporary personal factors. 
D) true differences in other relatively stable characteristics of the individuals. 
E) differences due to variations in administration.

Question 4

The attitude ratings scale with which we might use a snake diagram is

Accepted Answer

A) the itemized-ratings scale. 
B) the semantic-differential scale. 
C) the graphic-ratings scale. 
D) the summated-ratings (Likert)scale. 
E) the comparative-ratings scale. 
A) the itemized-ratings scale. 
B) the semantic-differential scale. 
C) the graphic-ratings scale. 
D) the summated-ratings (Likert)scale. 
E) the comparative-ratings scale.

Question 5

Validity is

Accepted Answer

A) concerned with the relationships of random error with systematic error. 
B) equal to the true score plus the systematic error. 
C) equal to the true score plus systematic error minus random error. 
D) concerned with the extent to which differences in scores reflect true differences in the characteristic. 
E) concerned with the extent to which differences in scores reflect instability in the measurements. 
A) concerned with the relationships of random error with systematic error. 
B) equal to the true score plus the systematic error. 
C) equal to the true score plus systematic error minus random error. 
D) concerned with the extent to which differences in scores reflect true differences in the characteristic. 
E) concerned with the extent to which differences in scores reflect instability in the measurements.

Question 6

The most common approach to measuring attitudes is to obtain self-reports from respondents.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is FALSE?

Accepted Answer

A) You are studying the product life cycle phenomenon and attempting to classify certain products into the following stages: introduction,growth,maturity,and decline.This represents nominal scaling. 
B) The above products can be further classified according to whether they are consumer or industrial goods.This is an example of nominal scaling. 
C) The respondent's gender is an example of a nominal scale. 
D) All of these are false. 
E) None of these are false. 
A) You are studying the product life cycle phenomenon and attempting to classify certain products into the following stages: introduction,growth,maturity,and decline.This represents nominal scaling. 
B) The above products can be further classified according to whether they are consumer or industrial goods.This is an example of nominal scaling. 
C) The respondent's gender is an example of a nominal scale. 
D) All of these are false. 
E) None of these are false.

Question 8

A research effort requires the researcher to use numbers to identify or categorize particular objects. The type of scale the researcher will use is

Accepted Answer

A) ratio. 
B) ordinal. 
C) interval. 
D) nominal. 
E) conscious. 
A) ratio. 
B) ordinal. 
C) interval. 
D) nominal. 
E) conscious.

Question 9

The number of "outs" in a baseball game is measured on a(n)

Accepted Answer

A) ratio scale. 
B) interval scale. 
C) ordinal scale. 
D) nominal scale. 
E) lambda scale. 
A) ratio scale. 
B) interval scale. 
C) ordinal scale. 
D) nominal scale. 
E) lambda scale.

Question 10

Which of the following statements about the ordinal scale is TRUE?

Accepted Answer

A) There is a consistent order in whatever numbers are assigned to the scale. 
B) It is possible to calculate the median as a measure of central tendency. 
C) Two individuals with the same rank order response can have very different feelings about what they ranked. 
D) It is impossible to say how much any individual respondent preferred one object to another. 
E) All of these are correct. 
A) There is a consistent order in whatever numbers are assigned to the scale. 
B) It is possible to calculate the median as a measure of central tendency. 
C) Two individuals with the same rank order response can have very different feelings about what they ranked. 
D) It is impossible to say how much any individual respondent preferred one object to another. 
E) All of these are correct.

Question 11

When it comes to measurements,which of the following are TRUE?

Accepted Answer

A) Market researchers measure objects,not their attributes. 
B) The definition of "measurements" is narrow,specifying how numbers will be assigned. 
C) We could measure a person's income,age,gender,or attitude toward something using a scale of 1-5. 
D) The qualities of attributes being measured dictate the rules for how numbers are assigned. 
E) All of these are true. 
A) Market researchers measure objects,not their attributes. 
B) The definition of "measurements" is narrow,specifying how numbers will be assigned. 
C) We could measure a person's income,age,gender,or attitude toward something using a scale of 1-5. 
D) The qualities of attributes being measured dictate the rules for how numbers are assigned. 
E) All of these are true.

Question 12

Which of the following statements is INCORRECT with respect to a nominally classified variable?

Accepted Answer

A) Counting is the only permissible operation. 
B) The median is a permissible measure of central tendency. 
C) The only property conveyed by the number is identity. 
D) When members of a sample have been classified along a nominal scale,it is possible to say what percentage of the sample is classified a certain way. 
E) The mode is a permissible measure of central tendency. 
A) Counting is the only permissible operation. 
B) The median is a permissible measure of central tendency. 
C) The only property conveyed by the number is identity. 
D) When members of a sample have been classified along a nominal scale,it is possible to say what percentage of the sample is classified a certain way. 
E) The mode is a permissible measure of central tendency.

Question 13

The key features of the summated-ratings scale are a set of statements with which respondents indicate a level of agreement.

Accepted Answer

A) True 
 B)False

Question 14

What type of scale is the following? "What was your annual gross income (before taxes)last year? $____."

Accepted Answer

A) Nominal scale 
B) Ordinal scale 
C) Interval scale 
D) Ratio scale 
E) Constant-sum scale 
A) Nominal scale 
B) Ordinal scale 
C) Interval scale 
D) Ratio scale 
E) Constant-sum scale

Question 15

Which of the following is FALSE?

Accepted Answer

A) With a ratio scale,it is possible to have zero amount of some attribute. 
B) There are few psychological constructs that can reasonably be assumed to have a natural or absolute zero. 
C) When using a ratio scale,it is inappropriate to calculate a mean score. 
D) None of these are false. 
E) All of these are false. 
A) With a ratio scale,it is possible to have zero amount of some attribute. 
B) There are few psychological constructs that can reasonably be assumed to have a natural or absolute zero. 
C) When using a ratio scale,it is inappropriate to calculate a mean score. 
D) None of these are false. 
E) All of these are false.

Question 16

Which attitude rating scale is good for eliminating the halo effect that is common in scaling?

Accepted Answer

A) Itemized-ratings scale 
B) Semantic-differential scale 
C) Graphic-ratings scale 
D) Summated-ratings (Likert)scale 
E) Comparative-ratings scale 
A) Itemized-ratings scale 
B) Semantic-differential scale 
C) Graphic-ratings scale 
D) Summated-ratings (Likert)scale 
E) Comparative-ratings scale

Question 17

As defined in the text,measurement consists of

Accepted Answer

A) the assignment of numbers (representing quantities of attributes)to objects or events according to rules. 
B) using a given scale to make comparisons. 
C) determining the frequency of a particular attribute. 
D) assigning numbers solely for identification purposes. 
E) numbers which can be assigned to the physical properties of objects. 
A) the assignment of numbers (representing quantities of attributes)to objects or events according to rules. 
B) using a given scale to make comparisons. 
C) determining the frequency of a particular attribute. 
D) assigning numbers solely for identification purposes. 
E) numbers which can be assigned to the physical properties of objects.

Question 18

What type of scale is the following? "What is your gender? 1 Male 2 Female"

Accepted Answer

A) Nominal scale 
B) Ordinal scale 
C) Interval scale 
D) Ratio scale 
E) Likert scale 
A) Nominal scale 
B) Ordinal scale 
C) Interval scale 
D) Ratio scale 
E) Likert scale

Question 19

The magnitude of the differences in objects is shown when which types of scales are used?

Accepted Answer

A) Interval or ordinal 
B) Ratio or ordinal 
C) Ordinal or nominal 
D) Interval or ratio 
E) Nominal or interval 
A) Interval or ordinal 
B) Ratio or ordinal 
C) Ordinal or nominal 
D) Interval or ratio 
E) Nominal or interval

Question 20

Which of the following statements about nominal data is TRUE?

Accepted Answer

A) Possible operations with nominal scales are few,but due to the fact that the properties of "greater than" or "less than" apply,the addition of numbers is permissible. 
B) The median is an appropriate measure of central tendency with nominal data. 
C) A nominal scale is associated with the concept of identification and categorization. 
D) Computing the mean is an acceptable statistical operation when one is dealing with nominal data. 
E) All of these are false. 
A) Possible operations with nominal scales are few,but due to the fact that the properties of "greater than" or "less than" apply,the addition of numbers is permissible. 
B) The median is an appropriate measure of central tendency with nominal data. 
C) A nominal scale is associated with the concept of identification and categorization. 
D) Computing the mean is an acceptable statistical operation when one is dealing with nominal data. 
E) All of these are false.

Which of the following scales is reflected by an attribute of an object that represents a non-ordered classification?

The notion that equal differences among scores represent equal differences in the amount of the at-tribute possessed by the object applies to ____ scales.

In a recent survey,those who brushed their teeth often under-reported the activity,while those who brushed their teeth less frequently over-reported their dental hygiene behavior.The possible cause for differences in scores could best be attributed to

The attitude ratings scale with which we might use a snake diagram is

Validity is

The most common approach to measuring attitudes is to obtain self-reports from respondents.

Which of the following is FALSE?

A research effort requires the researcher to use numbers to identify or categorize particular objects. The type of scale the researcher will use is

The number of "outs" in a baseball game is measured on a(n)

Which of the following statements about the ordinal scale is TRUE?

When it comes to measurements,which of the following are TRUE?

Which of the following statements is INCORRECT with respect to a nominally classified variable?

The key features of the summated-ratings scale are a set of statements with which respondents indicate a level of agreement.

What type of scale is the following? "What was your annual gross income (before taxes)last year? $____."

Which of the following is FALSE?

Which attitude rating scale is good for eliminating the halo effect that is common in scaling?

As defined in the text,measurement consists of

What type of scale is the following? "What is your gender? 1 Male 2 Female"

The magnitude of the differences in objects is shown when which types of scales are used?

Which of the following statements about nominal data is TRUE?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 12: Asking Good Questions

Which of the following scales is reflected by an attribute of an object that represents a non-ordered classification?

The notion that equal differences among scores represent equal differences in the amount of the at-tribute possessed by the object applies to ____ scales.

In a recent survey,those who brushed their teeth often under-reported the activity,while those who brushed their teeth less frequently over-reported their dental hygiene behavior.The possible cause for differences in scores could best be attributed to

The attitude ratings scale with which we might use a snake diagram is

Validity is

The most common approach to measuring attitudes is to obtain self-reports from respondents.

Which of the following is FALSE?

A research effort requires the researcher to use numbers to identify or categorize particular objects. The type of scale the researcher will use is

The number of "outs" in a baseball game is measured on a(n)

Which of the following statements about the ordinal scale is TRUE?

When it comes to measurements,which of the following are TRUE?

Which of the following statements is INCORRECT with respect to a nominally classified variable?

The key features of the summated-ratings scale are a set of statements with which respondents indicate a level of agreement.

What type of scale is the following? "What was your annual gross income (before taxes)last year? $____."

Which of the following is FALSE?

Which attitude rating scale is good for eliminating the halo effect that is common in scaling?

As defined in the text,measurement consists of

What type of scale is the following? "What is your gender? 1 Male 2 Female"

The magnitude of the differences in objects is shown when which types of scales are used?

Which of the following statements about nominal data is TRUE?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters