Question 1

Marketing research used for _______ deals largely with determining which marketing opportunities are worthwhile and which are not promising for the firm.

Accepted Answer

A) planning 
B) decision making 
C) problem solving 
D) performance monitoring 
E) control 
A) planning 
B) decision making 
C) problem solving 
D) performance monitoring 
E) control

Question 2

Marketing research spans the informational boundary between the firm and its environment.

Accepted Answer

A) True 
 B)False

Question 3

The U.S.Bureau of Labor reports that employment for marketing research analysts is expected to grow much faster than the average for all occupations.Why is this?

Accepted Answer

A) Because the economy is growing 
B) Because of increasing competition from offshore manufacturers 
C) Because the demand for information continues to grow 
D) None of these are correct. 
A) Because the economy is growing 
B) Because of increasing competition from offshore manufacturers 
C) Because the demand for information continues to grow 
D) None of these are correct.

Question 4

Marketing research is involved with which of these phases of the information management process?

Accepted Answer

A) The specification of what information is needed 
B) The collection and analysis of the information 
C) The interpretation of that information with respect to the objectives that motivated the study in the first place 
D) All of these are correct. 
E) None of these are correct. 
A) The specification of what information is needed 
B) The collection and analysis of the information 
C) The interpretation of that information with respect to the objectives that motivated the study in the first place 
D) All of these are correct. 
E) None of these are correct.

Question 5

Problem-solving marketing research focuses only on short-term marketing decisions with respect to the marketing mix elements.

Accepted Answer

A) True 
 B)False

Question 6

The primary reasons for studying marketing research include:

Accepted Answer

A) Some may pursue a career in marketing research. 
B) Knowledge of the marketing research makes for a "smarter" consumer. 
C) Managers should know the benefits and limitations of marketing research. 
D) Managers should gain an appreciation for the marketing research process. 
E) All of these are correct. 
A) Some may pursue a career in marketing research. 
B) Knowledge of the marketing research makes for a "smarter" consumer. 
C) Managers should know the benefits and limitations of marketing research. 
D) Managers should gain an appreciation for the marketing research process. 
E) All of these are correct.

Question 7

Which of the following marketing decisions can be safely made without the benefit of marketing research?

Accepted Answer

A) Changing the price of a best-selling product 
B) Entering a new market 
C) Determining which features should be included in a new product 
D) Determining how much product to manufacture based on forecasted demand 
E) All of these decisions are ideally made with supporting market research. 
A) Changing the price of a best-selling product 
B) Entering a new market 
C) Determining which features should be included in a new product 
D) Determining how much product to manufacture based on forecasted demand 
E) All of these decisions are ideally made with supporting market research.

Question 8

Which of the following skills are NOT needed in marketing research?

Accepted Answer

A) Analytical 
B) Production management 
C) Communications 
D) Human relations 
E) Statistical 
A) Analytical 
B) Production management 
C) Communications 
D) Human relations 
E) Statistical

Question 9

Successful marketing researchers tend to be proactive rather than reactive.

Accepted Answer

A) True 
 B)False

Question 10

All businesses or organizations share a common problem:

Accepted Answer

A) They need information to develop and deliver products or services that satisfy customer needs. 
B) They need a capable and creative marketing staff. 
C) They need to invest sufficiently in marketing and marketing research. 
D) All of these are correct. 
E) None of these are correct. 
A) They need information to develop and deliver products or services that satisfy customer needs. 
B) They need a capable and creative marketing staff. 
C) They need to invest sufficiently in marketing and marketing research. 
D) All of these are correct. 
E) None of these are correct.

Question 11

Which of the following currently uses market research?

Accepted Answer

A) Salespeople 
B) Politicians 
C) Clergy 
D) Presidents of not-for-profit institutions 
E) All of these are correct. 
A) Salespeople 
B) Politicians 
C) Clergy 
D) Presidents of not-for-profit institutions 
E) All of these are correct.

Question 12

A marketing research director that identifies and leads the direction in which the individual studies and overall programs go is said to be

Accepted Answer

A) responsible. 
B) reactive. 
C) proactive. 
D) influential. 
E) incompetent. 
A) responsible. 
B) reactive. 
C) proactive. 
D) influential. 
E) incompetent.

Question 13

Which of the following would find NO reason to use marketing research?

Accepted Answer

A) A large state-supported university 
B) A small landscaping company in a small town 
C) A police department of a large metropolitan city 
D) A company like Proctor and Gamble that manufactures consumer goods 
E) All of these would find some reason to use marketing research. 
A) A large state-supported university 
B) A small landscaping company in a small town 
C) A police department of a large metropolitan city 
D) A company like Proctor and Gamble that manufactures consumer goods 
E) All of these would find some reason to use marketing research.

Question 14

____________ marketing research helps management isolate trouble spots and keep abreast of current operations.

Accepted Answer

A) Planning 
B) Decision-making 
C) Problem-solving 
D) Performance-monitoring 
E) Control 
A) Planning 
B) Decision-making 
C) Problem-solving 
D) Performance-monitoring 
E) Control

Question 15

Which of the following is NOT a common marketing research job title?

Accepted Answer

A) Interviewer 
B) Senior Analyst 
C) Market Research Director 
D) Clerical Supervisor 
E) Computer Operator 
A) Interviewer 
B) Senior Analyst 
C) Market Research Director 
D) Clerical Supervisor 
E) Computer Operator

Question 16

About $35.00 is spent on research each year for every American man,woman,and child.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is NOT a common activity of a marketing research department?

Accepted Answer

A) Determining the most efficient production sequences for a plant 
B) Identifying the most effective type of ad from several alternatives 
C) Assessing the impact(s)of changes in the marketing mix for a good marketing promotion 
D) Establishing sales territory quotas 
E) All of these are uncommon activities of the marketing research department. 
A) Determining the most efficient production sequences for a plant 
B) Identifying the most effective type of ad from several alternatives 
C) Assessing the impact(s)of changes in the marketing mix for a good marketing promotion 
D) Establishing sales territory quotas 
E) All of these are uncommon activities of the marketing research department.

Question 18

Solid marketing research is becoming increasingly important as the world moves to a

Accepted Answer

A) single monetary system. 
B) global economy. 
C) free market system of trade. 
D) more regulated business environment. 
E) All of these are correct. 
A) single monetary system. 
B) global economy. 
C) free market system of trade. 
D) more regulated business environment. 
E) All of these are correct.

Question 19

Acme Corporation has identified several new market opportunities but has limited funds to invest and therefore cannot pursue them all.Which function of market research will it conduct to identify the most promising opportunities?

Accepted Answer

A) Planning 
B) Decision making 
C) Problem solving 
D) Performance monitoring 
E) Control 
A) Planning 
B) Decision making 
C) Problem solving 
D) Performance monitoring 
E) Control

Question 20

One of the most important roles for the marketing function within any organization is

Accepted Answer

A) streamlining manufacturing efficiency. 
B) developing new products. 
C) recruiting new employees. 
D) understanding customers and their needs. 
E) managing customer satisfaction. 
A) streamlining manufacturing efficiency. 
B) developing new products. 
C) recruiting new employees. 
D) understanding customers and their needs. 
E) managing customer satisfaction.

Marketing research used for _______ deals largely with determining which marketing opportunities are worthwhile and which are not promising for the firm.

Marketing research spans the informational boundary between the firm and its environment.

The U.S.Bureau of Labor reports that employment for marketing research analysts is expected to grow much faster than the average for all occupations.Why is this?

Marketing research is involved with which of these phases of the information management process?

Problem-solving marketing research focuses only on short-term marketing decisions with respect to the marketing mix elements.

The primary reasons for studying marketing research include:

Which of the following marketing decisions can be safely made without the benefit of marketing research?

Which of the following skills are NOT needed in marketing research?

Successful marketing researchers tend to be proactive rather than reactive.

All businesses or organizations share a common problem:

Which of the following currently uses market research?

A marketing research director that identifies and leads the direction in which the individual studies and overall programs go is said to be

Which of the following would find NO reason to use marketing research?

____________ marketing research helps management isolate trouble spots and keep abreast of current operations.

Which of the following is NOT a common marketing research job title?

About $35.00 is spent on research each year for every American man,woman,and child.

Which of the following is NOT a common activity of a marketing research department?

Solid marketing research is becoming increasingly important as the world moves to a

Acme Corporation has identified several new market opportunities but has limited funds to invest and therefore cannot pursue them all.Which function of market research will it conduct to identify the most promising opportunities?

One of the most important roles for the marketing function within any organization is

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 1: The Role of Marketing Research

Marketing research used for _______ deals largely with determining which marketing opportunities are worthwhile and which are not promising for the firm.

Marketing research spans the informational boundary between the firm and its environment.

The U.S.Bureau of Labor reports that employment for marketing research analysts is expected to grow much faster than the average for all occupations.Why is this?

Marketing research is involved with which of these phases of the information management process?

Problem-solving marketing research focuses only on short-term marketing decisions with respect to the marketing mix elements.

The primary reasons for studying marketing research include:

Which of the following marketing decisions can be safely made without the benefit of marketing research?

Which of the following skills are NOT needed in marketing research?

Successful marketing researchers tend to be proactive rather than reactive.

All businesses or organizations share a common problem:

Which of the following currently uses market research?

A marketing research director that identifies and leads the direction in which the individual studies and overall programs go is said to be

Which of the following would find NO reason to use marketing research?

____________ marketing research helps management isolate trouble spots and keep abreast of current operations.

Which of the following is NOT a common marketing research job title?

About $35.00 is spent on research each year for every American man,woman,and child.

Which of the following is NOT a common activity of a marketing research department?

Solid marketing research is becoming increasingly important as the world moves to a

Acme Corporation has identified several new market opportunities but has limited funds to invest and therefore cannot pursue them all.Which function of market research will it conduct to identify the most promising opportunities?

One of the most important roles for the marketing function within any organization is

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters