Question 1

OES Office Systems' use of fax machines to carry its advertising messages to its business customers is which component of the communication process?

Accepted Answer

A) Communication channel 
B) Decoding process 
C) Encoding process 
D) Sharing of meaning 
E) Noise minimization 
A) Communication channel 
B) Decoding process 
C) Encoding process 
D) Sharing of meaning 
E) Noise minimization

Question 2

A communications channel is the vehicle used to transmit the coded message from the source to the receiver.

Accepted Answer

A) True 
 B)False

Question 3

Public relations is a broad set of communication efforts used to create and maintain favorable relationships between the organizations and its stakeholders.

Accepted Answer

A) True 
 B)False

Question 4

H&M,a clothing company,communicates to its target customers by advertising in magazines,offering clothing information on its website,creating a periodic online newsletter,Facebook,and Twitter.These vehicles through which the coded message is transmitted from the source,H&M,to the receiver,the prospective customer,is called a(n)

Accepted Answer

A) field of reference. 
B) decoder. 
C) encoder. 
D) relay channel. 
E) communication channel. 
A) field of reference. 
B) decoder. 
C) encoder. 
D) relay channel. 
E) communication channel.

Question 5

When Yoplait Yogurt gives a portion of its profits to Breast Cancer Research,it is using

Accepted Answer

A) promotion. 
B) integrated marketing communications. 
C) charity marketing. 
D) charitable promotion. 
E) cause-related marketing. 
A) promotion. 
B) integrated marketing communications. 
C) charity marketing. 
D) charitable promotion. 
E) cause-related marketing.

Question 6

One positive aspect of promotion is that it informs consumers about product uses,features,benefits,prices,and locations where the products can be bought.

Accepted Answer

A) True 
 B)False

Question 7

Why is public relations an important form of communication about a company? Discuss negative public relations,and give an example.

Accepted Answer

The answer of Why is public relations an important form...

Question 8

Promotion that focuses on creating awareness is only important when introducing a new product to the market.

Accepted Answer

A) True 
 B)False

Question 9

A person,group,or organization that has a meaning it intends and attempts to share with a receiver or an audience is a

Accepted Answer

A) communications channel. 
B) source. 
C) relay channel. 
D) decoder. 
E) sender. 
A) communications channel. 
B) source. 
C) relay channel. 
D) decoder. 
E) sender.

Question 10

If children and teenagers are insisting on wearing expensive name-brand apparel,a criticism of promotion can be made that promotion

Accepted Answer

A) forces people to spend too much. 
B) forces prices to go up. 
C) encourages materialism. 
D) creates needs. 
E) can be harmful. 
A) forces people to spend too much. 
B) forces prices to go up. 
C) encourages materialism. 
D) creates needs. 
E) can be harmful.

Question 11

Scenario 17.2
Use the following to answer the questions.
The manufacturers of Whizz,a new laundry detergent,are developing their promotional plan for the first year.They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines,coupons,public relations,sales promotion,and viral marketing.They are not sure when to use each of these methods however,and have asked for your advice.
-Refer to Scenario 17.2.The makers of Whizz have decided to go to several different colleges and have a contest for the dirtiest shirt.While at the colleges,they will set up several washing machines near the campus bookstore,demonstrating the power of Whizz to get these dirty shirts clean.Each contestant in the dirtiest shirt contest will receive a coupon for a free bottle of Whizz.The winner of the contest will receive a $50 gift card for the college bookstore.This method of promotion is an example of ____,and is used to stimulate ____ demand.

Accepted Answer

A) viral advertising;primary 
B) sales promotion;selective 
C) sales promotion;primary 
D) product placement;selective 
E) product placement;primary 
A) viral advertising;primary 
B) sales promotion;selective 
C) sales promotion;primary 
D) product placement;selective 
E) product placement;primary

Question 12

Advertising,personal selling,sales promotion,and public relations are called

Accepted Answer

A) promotion mix ingredients. 
B) marketing mix components. 
C) characteristics of a product. 
D) advertising tools. 
E) nonpersonal communication. 
A) promotion mix ingredients. 
B) marketing mix components. 
C) characteristics of a product. 
D) advertising tools. 
E) nonpersonal communication.

Question 13

If a marketer of a perfume ad develops a commercial involving a man being attracted to a woman who wears a particular perfume,it is attempting to influence one's need for

Accepted Answer

A) love and affection. 
B) safety. 
C) self-esteem. 
D) self-actualization. 
E) respect from others. 
A) love and affection. 
B) safety. 
C) self-esteem. 
D) self-actualization. 
E) respect from others.

Question 14

When an individual goes out and buys a product after having seen or read an advertisement for it,feedback is occurring.

Accepted Answer

A) True 
 B)False

Question 15

When a salesperson varies the physical distance between himself and a customer he is using

Accepted Answer

A) kinesic communication. 
B) personal selling. 
C) tactile communication. 
D) comfort relations. 
E) proxemic communication. 
A) kinesic communication. 
B) personal selling. 
C) tactile communication. 
D) comfort relations. 
E) proxemic communication.

Question 16

Brandon walks around behind purchasing agent Shannon as she looks at the pamphlet describing Hyster's new conveyer system.Shannon stands up and walks to a table on the other side of her office.Brandon follows,but he does not understand the ____ communication Shannon is sending.

Accepted Answer

A) tactile 
B) proxemic 
C) kinesic 
D) verbal 
E) promotional 
A) tactile 
B) proxemic 
C) kinesic 
D) verbal 
E) promotional

Question 17

In the Gillette advertisement that claims,"Gillette,the best a man can get," Gillette is the communication

Accepted Answer

A) receiver. 
B) transmitter. 
C) decoder. 
D) source. 
E) noise. 
A) receiver. 
B) transmitter. 
C) decoder. 
D) source. 
E) noise.

Question 18

Product placement is a form of advertising that strategically locates products or product promotions within entertainment media to reach the product's target market(s).

Accepted Answer

A) True 
 B)False

Question 19

Does promotion cost too much relative to the benefits that it provides to customers?

Accepted Answer

The question of whether promotion costs

Question 20

Tactile communication is communication through the movement of head,eyes,arms,hands,legs,or torso.

Accepted Answer

A) True 
 B)False

OES Office Systems' use of fax machines to carry its advertising messages to its business customers is which component of the communication process?

A communications channel is the vehicle used to transmit the coded message from the source to the receiver.

Public relations is a broad set of communication efforts used to create and maintain favorable relationships between the organizations and its stakeholders.

When Yoplait Yogurt gives a portion of its profits to Breast Cancer Research,it is using

One positive aspect of promotion is that it informs consumers about product uses,features,benefits,prices,and locations where the products can be bought.

Why is public relations an important form of communication about a company? Discuss negative public relations,and give an example.

Promotion that focuses on creating awareness is only important when introducing a new product to the market.

A person,group,or organization that has a meaning it intends and attempts to share with a receiver or an audience is a

If children and teenagers are insisting on wearing expensive name-brand apparel,a criticism of promotion can be made that promotion

Advertising,personal selling,sales promotion,and public relations are called

If a marketer of a perfume ad develops a commercial involving a man being attracted to a woman who wears a particular perfume,it is attempting to influence one's need for

When an individual goes out and buys a product after having seen or read an advertisement for it,feedback is occurring.

When a salesperson varies the physical distance between himself and a customer he is using

Brandon walks around behind purchasing agent Shannon as she looks at the pamphlet describing Hyster's new conveyer system.Shannon stands up and walks to a table on the other side of her office.Brandon follows,but he does not understand the ____ communication Shannon is sending.

In the Gillette advertisement that claims,"Gillette,the best a man can get," Gillette is the communication

Product placement is a form of advertising that strategically locates products or product promotions within entertainment media to reach the product's target market(s).

Does promotion cost too much relative to the benefits that it provides to customers?

Tactile communication is communication through the movement of head,eyes,arms,hands,legs,or torso.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 17: Integrated Marketing Communications

OES Office Systems' use of fax machines to carry its advertising messages to its business customers is which component of the communication process?

A communications channel is the vehicle used to transmit the coded message from the source to the receiver.

Public relations is a broad set of communication efforts used to create and maintain favorable relationships between the organizations and its stakeholders.

When Yoplait Yogurt gives a portion of its profits to Breast Cancer Research,it is using

One positive aspect of promotion is that it informs consumers about product uses,features,benefits,prices,and locations where the products can be bought.

Why is public relations an important form of communication about a company? Discuss negative public relations,and give an example.

Promotion that focuses on creating awareness is only important when introducing a new product to the market.

A person,group,or organization that has a meaning it intends and attempts to share with a receiver or an audience is a

If children and teenagers are insisting on wearing expensive name-brand apparel,a criticism of promotion can be made that promotion

Advertising,personal selling,sales promotion,and public relations are called

If a marketer of a perfume ad develops a commercial involving a man being attracted to a woman who wears a particular perfume,it is attempting to influence one's need for

When an individual goes out and buys a product after having seen or read an advertisement for it,feedback is occurring.

When a salesperson varies the physical distance between himself and a customer he is using

Brandon walks around behind purchasing agent Shannon as she looks at the pamphlet describing Hyster's new conveyer system.Shannon stands up and walks to a table on the other side of her office.Brandon follows,but he does not understand the ____ communication Shannon is sending.

In the Gillette advertisement that claims,"Gillette,the best a man can get," Gillette is the communication

Product placement is a form of advertising that strategically locates products or product promotions within entertainment media to reach the product's target market(s).

Does promotion cost too much relative to the benefits that it provides to customers?

Tactile communication is communication through the movement of head,eyes,arms,hands,legs,or torso.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters