Multiple Choice
Scenario 17.2
Use the following to answer the questions.
The manufacturers of Whizz,a new laundry detergent,are developing their promotional plan for the first year.They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines,coupons,public relations,sales promotion,and viral marketing.They are not sure when to use each of these methods however,and have asked for your advice.
-Refer to Scenario 17.2.The makers of Whizz have decided to go to several different colleges and have a contest for the dirtiest shirt.While at the colleges,they will set up several washing machines near the campus bookstore,demonstrating the power of Whizz to get these dirty shirts clean.Each contestant in the dirtiest shirt contest will receive a coupon for a free bottle of Whizz.The winner of the contest will receive a $50 gift card for the college bookstore.This method of promotion is an example of ____,and is used to stimulate ____ demand.
A) viral advertising;primary
B) sales promotion;selective
C) sales promotion;primary
D) product placement;selective
E) product placement;primary
Correct Answer:
Verified
Correct Answer:
Verified
Q17: If a marketer of a perfume ad
Q38: A person, group, or organization that has
Q55: Brandon walks around behind purchasing agent Shannon
Q66: Promotion that focuses on creating awareness is
Q99: Why is public relations an important form
Q105: When an individual goes out and buys
Q127: One positive aspect of promotion is that
Q133: Advertising, personal selling, sales promotion, and public
Q136: If children and teenagers are insisting on
Q217: When a salesperson varies the physical distance