Exam 16: Retailing, direct Marketing, and Wholesaling

Scenario 16.1 Use the following to answer the questions. Landry Restaurants,Inc.owns a number of different franchised restaurants,including the Rain Forest Cafe and their recent addition,the T-Rex Cafe.Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience.At the Rain Forest Cafe you can dine under a ceiling of lush tropical forest plants while you are viewing the enormous aquarium with exotic fish.Periodically,the rain forest explodes with the sound of waterfalls and birds.Giant stuffed monkeys,parrots,and other jungle creatures are planted within the landscape.The Rain Forest Cafe also contains a gift shop,where customers can purchase t-shirts,hats,and other items emblazoned with the Rain Forest logo.The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience.The T-Rex Cafe offers guests a hands-on prehistoric experience,including educational,interactive computer screens.Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire.The T-Rex Cafe also has a gift shop,where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur,through "Build-a-Dino" by the "Build-a-Bear" franchise. -Refer to Scenario 16.1.The Rain Forest Cafe and T-Rex Cafe are usually located in tourist-dense areas or large shopping malls in order to capture walk-by traffic.If the restaurants' primary focus was to obtain customers who are walking by,they would definitely not want which of the following locations?

Laura and Marie own and operate a small restaurant.On a weekly basis,they go to their local Sam's Wholesale Club to purchase the food items and cleaning supplies they need for their business.With the exception of the volume they purchase and the items' intended use,this grocery shopping trip is identical to a weekly trip by their families to a grocery store.Sam's is serving as a ____ wholesaler for these entrepreneurs.

When products are presented to television viewers,who can purchase them by calling a toll-free number and paying with a credit card,____ is being used.

Which of the following offers the widest product mixes and the deepest product lines?

Sophia is the new marketing manager for a new line of laptop,MP3,and smart phone accessories made by the company,Skull Candy.These accessories are trendy,colorful,and more expensive than others on the market .After considering the target market for the products,Sophia has decided not to use marketing-related activities conducted on the telephone,called _____,and instead use _____,a type of nonstore retailing.

A shopping center that contains stores owned by manufacturers who make a special effort not to conflict with traditional retailers is a(n)

A channel member that markets all of a manufacturer's goods,has authority over price,promotion,and distribution,but does not take title to the product is a

All of the following are types of limited-service merchant wholesalers except

What is the most popular type of product sold through television home shopping?

A narrow product mix with a deep product line would most likely be carried by

Retailing is best characterized as

Stores that are in a manufacturers' outlet mall,such as Ralph Lauren,Tommy Hilfiger,Clarks' Shoes,and Samsonite Luggage are most appropriately classified as a(n)

In what ways do retailers add value to products?

The management at Kohler Inc. ,a manufacturer of sinks,tubs,and other plumbing products,thinks that there will soon be a major growth in home remodeling due to rising interest rates.The management decides to use ____ in several key cities to provide support services for its sales force in those areas,carry inventory,and offer credit and other services to its retail plumbing customers.

Which of the following was developed in 1927 to supply milk,eggs,and other products for customers replenishing their ice boxes?

In Cara's hometown,there is a mall with a small Sears store,a Macy's department store,a couple of fast food restaurants,a few specialty shops,and some convenience stores.The mall features seasonal sidewalks sales and boat shows.This mall is most likely a ____ shopping center.

Off-price retailers and category killers are both

What type of retailers are the primary competitors for specialty retailers?

Which of the following is an example of a category killer?

An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is