Question 1

When off-price retailers obtain too much in-season,high-quality merchandise,tension between them and ____ builds.

Accepted Answer

A) discount stores 
B) category killers 
C) specialty retailers 
D) warehouse clubs 
E) department stores 
A) discount stores 
B) category killers 
C) specialty retailers 
D) warehouse clubs 
E) department stores

Question 2

Hickory Village Shopping Center has two department stores and some specialty and convenience stores.It serves a large geographic area and holds special events to stimulate consumer traffic.Hickory is a ____ shopping center.

Accepted Answer

A) community 
B) regional 
C) nontraditional 
D) neighborhood 
E) power 
A) community 
B) regional 
C) nontraditional 
D) neighborhood 
E) power

Question 3

What type of retailing began with Montgomery Ward in the late 1800s?

Accepted Answer

A) Catalog marketing 
B) Department stores 
C) Direct selling 
D) Discount retailing 
E) Franchising 
A) Catalog marketing 
B) Department stores 
C) Direct selling 
D) Discount retailing 
E) Franchising

Question 4

Martin owns and operates a wholesale hardware business that supplies small hardware parts to various manufacturers in the area.He takes title to the hardware and assumes all risks associated with ownership.Martin is a

Accepted Answer

A) rack jobber. 
B) merchant wholesaler. 
C) wholesaler agent. 
D) drop shipper. 
E) sales branch. 
A) rack jobber. 
B) merchant wholesaler. 
C) wholesaler agent. 
D) drop shipper. 
E) sales branch.

Question 5

Matt's girlfriend tells him she wants a cashmere sweater for Christmas.Matt decides to go to a store that provides the best possible selection of sweaters.His best choice would be to shop at a ____ store.

Accepted Answer

A) department 
B) catalog 
C) discount 
D) traditional specialty 
E) convenience 
A) department 
B) catalog 
C) discount 
D) traditional specialty 
E) convenience

Question 6

Specialty stores offer ____ than department stores.

Accepted Answer

A) greater varieties of product lines and higher prices 
B) lower prices and higher quality 
C) more product depth and less customer service 
D) more sales expertise and better selections 
E) more frequent price discounts and less selection 
A) greater varieties of product lines and higher prices 
B) lower prices and higher quality 
C) more product depth and less customer service 
D) more sales expertise and better selections 
E) more frequent price discounts and less selection

Question 7

Sam's and Costco are examples of

Accepted Answer

A) discounters. 
B) warehouse clubs. 
C) warehouse showrooms. 
D) discount clubs. 
E) wholesalers. 
A) discounters. 
B) warehouse clubs. 
C) warehouse showrooms. 
D) discount clubs. 
E) wholesalers.

Question 8

Agents and brokers that facilitate and negotiate purchases but do not actually take title to products are also known as

Accepted Answer

A) functional wholesalers. 
B) commission wholesalers. 
C) hands-off intermediaries. 
D) contract negotiators. 
E) functional middlemen. 
A) functional wholesalers. 
B) commission wholesalers. 
C) hands-off intermediaries. 
D) contract negotiators. 
E) functional middlemen.

Question 9

The three major types of nonstore retailing are

Accepted Answer

A) direct marketing,direct selling,and automatic vending. 
B) direct selling,automatic vending,and catalog retailing. 
C) direct marketing,direct selling,and mail-order. 
D) automatic vending,direct selling,and telemarketing. 
E) telemarketing,door-to-door,and mail-order. 
A) direct marketing,direct selling,and automatic vending. 
B) direct selling,automatic vending,and catalog retailing. 
C) direct marketing,direct selling,and mail-order. 
D) automatic vending,direct selling,and telemarketing. 
E) telemarketing,door-to-door,and mail-order.

Question 10

Which of the following services would a wholesaler least likely provide to a manufacturer?

Accepted Answer

A) Assume the risks of selling to poor credit customers 
B) Look for and coordinate supply sources 
C) Pay the costs of transporting goods 
D) Provide up-to-date information on market developments 
E) Serve as an extension of the manufacturer's sales force 
A) Assume the risks of selling to poor credit customers 
B) Look for and coordinate supply sources 
C) Pay the costs of transporting goods 
D) Provide up-to-date information on market developments 
E) Serve as an extension of the manufacturer's sales force

Question 11

A(n)____ is a very large specialty store that competes on the basis of lower prices and enormous product availability.

Accepted Answer

A) warehouse club 
B) off-price retailer 
C) category killer 
D) traditional specialty store 
E) super center 
A) warehouse club 
B) off-price retailer 
C) category killer 
D) traditional specialty store 
E) super center

Question 12

Selling agents perform every wholesaling activity except

Accepted Answer

A) transporting goods. 
B) setting prices. 
C) financing the products. 
D) taking title to products. 
E) inventory control. 
A) transporting goods. 
B) setting prices. 
C) financing the products. 
D) taking title to products. 
E) inventory control.

Question 13

Based on what he has heard regarding the profitability of such items,Paul Goldstein is considering adding a fresh shellfish case in his grocery store.Paul knows very little about this product or the concerns of shoppers who buy shellfish.He is looking for help in display set-up and merchandising ideas.He should contact which of the following types of wholesalers?

Accepted Answer

A) General-line 
B) Specialty-line 
C) General merchandise 
D) Rack jobber 
E) Limited-service merchant 
A) General-line 
B) Specialty-line 
C) General merchandise 
D) Rack jobber 
E) Limited-service merchant

Question 14

Alex is preparing the new strategic plan for a large retailer.Several aspects of the retailer are to be evaluated,in order to make plans and set goals.Of all the issues that Alex can select in developing the new strategic plan,which of the following is the least flexible?

Accepted Answer

A) Store atmosphere 
B) Scrambled merchandising 
C) Retail positioning 
D) Store image 
E) Location 
A) Store atmosphere 
B) Scrambled merchandising 
C) Retail positioning 
D) Store image 
E) Location

Question 15

Exterior and interior characteristics such as layout,displays,color,and lighting are all elements of a store's

Accepted Answer

A) services. 
B) atmospherics. 
C) location. 
D) environment. 
E) decor. 
A) services. 
B) atmospherics. 
C) location. 
D) environment. 
E) decor.

Question 16

Why would any specific retail store,such as PetSmart,be considered a category killer?

Accepted Answer

A retail store like PetSmart might be co

When off-price retailers obtain too much in-season,high-quality merchandise,tension between them and ____ builds.

Hickory Village Shopping Center has two department stores and some specialty and convenience stores.It serves a large geographic area and holds special events to stimulate consumer traffic.Hickory is a ____ shopping center.

What type of retailing began with Montgomery Ward in the late 1800s?

Martin owns and operates a wholesale hardware business that supplies small hardware parts to various manufacturers in the area.He takes title to the hardware and assumes all risks associated with ownership.Martin is a

Matt's girlfriend tells him she wants a cashmere sweater for Christmas.Matt decides to go to a store that provides the best possible selection of sweaters.His best choice would be to shop at a ____ store.

Specialty stores offer ____ than department stores.

Sam's and Costco are examples of

Agents and brokers that facilitate and negotiate purchases but do not actually take title to products are also known as

The three major types of nonstore retailing are

Which of the following services would a wholesaler least likely provide to a manufacturer?

A(n)____ is a very large specialty store that competes on the basis of lower prices and enormous product availability.

Selling agents perform every wholesaling activity except

Alex is preparing the new strategic plan for a large retailer.Several aspects of the retailer are to be evaluated,in order to make plans and set goals.Of all the issues that Alex can select in developing the new strategic plan,which of the following is the least flexible?

Exterior and interior characteristics such as layout,displays,color,and lighting are all elements of a store's

Why would any specific retail store,such as PetSmart,be considered a category killer?

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 16: Retailing, direct Marketing, and Wholesaling

When off-price retailers obtain too much in-season,high-quality merchandise,tension between them and ____ builds.

Hickory Village Shopping Center has two department stores and some specialty and convenience stores.It serves a large geographic area and holds special events to stimulate consumer traffic.Hickory is a ____ shopping center.

What type of retailing began with Montgomery Ward in the late 1800s?

Martin owns and operates a wholesale hardware business that supplies small hardware parts to various manufacturers in the area.He takes title to the hardware and assumes all risks associated with ownership.Martin is a

Matt's girlfriend tells him she wants a cashmere sweater for Christmas.Matt decides to go to a store that provides the best possible selection of sweaters.His best choice would be to shop at a ____ store.

Specialty stores offer ____ than department stores.

Sam's and Costco are examples of

Agents and brokers that facilitate and negotiate purchases but do not actually take title to products are also known as

The three major types of nonstore retailing are

Which of the following services would a wholesaler least likely provide to a manufacturer?

A(n)____ is a very large specialty store that competes on the basis of lower prices and enormous product availability.

Selling agents perform every wholesaling activity except

Alex is preparing the new strategic plan for a large retailer.Several aspects of the retailer are to be evaluated,in order to make plans and set goals.Of all the issues that Alex can select in developing the new strategic plan,which of the following is the least flexible?

Exterior and interior characteristics such as layout,displays,color,and lighting are all elements of a store's

Why would any specific retail store,such as PetSmart,be considered a category killer?

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters