Exam 3: The Marketing Environment

Political forces are beyond the control of marketers,and so they can only react to them.

Which of the following provides protection for and regulates brand names,brand marks,trade names,and trademarks?

People have changed their values regarding the permanence of marriage,which in turn has led to an increased emphasis on people being happily married.

To monitor changes in the marketing environment effectively,marketers must engage in

Although marketing theory supports the contrary,it is more probable that marketing budgets will be cut during periods of economic

J.Pitner Clothing is a medium-size specialty men's and women's clothing store in a market with many other specialty stores,department stores,and discounters.It has established a reputation for offering high-quality,fashionable merchandise with quality service.J.Pitner's competitive environment would best be characterized as

The number of single men and women living alone is declining.

____ competitors provide very different products that satisfy the same basic customer need.

International Office Supplies Wholesaler charges different prices to its various customers without any legal justification.This company is in violation of the

A recession is characterized by extremely high unemployment,very low wages,minimal total disposable income,and lack of consumer confidence in the economy.

The total amount of disposable income is affected by the amount of taxes consumers pay.

SiriusXM Radio is concerned about how the increasing use of smart phones will affect the future sales of its satellite radio service.The company decides to gather information about the changing trends in music access and delivery to prepare for this trend.Sirius XM's process is called

During which stage of the business cycle is unemployment low and total income relatively high?

Given a new brand of barbecue sauce for which to develop a marketing strategy,describe how you would conduct environmental scanning and analysis.

After several children became ill while playing with toys imported from outside the U.S. ,medical researchers found several illegal chemicals,including lead in the paint.These toys were sold primarily through websites on the Internet.Which of the following agencies would most likely have jurisdiction over the problem with lead in the paint of children's toys?

An individual can have a high income and very little wealth.

Technology is the application of knowledge and tools to solve problems and perform tasks more efficiently.

Which category of income are marketers most interested in?

Political and legal forces in the marketing environment are highly interrelated.

According to the textbook,a manager's duties in an environmental analysis include