Exam 3: The Marketing Environment

When a firm has many potential competitors and tries to develop a marketing strategy to differentiate its products from the competitors' products,a(n)____ structure exists in the competitive environment.

Monitoring the competitive environment guides marketers in developing competitive advantages.

Economic forces determine the size and strength of demand for products.

The number of firms that control the supply of a product may affect the strength of competition.

What national self-regulatory organization screens ads?

Which of the following terms refers to consumers' propensity to buy?

Collecting information from secondary sources such as business,government,trade,and general-interest publications plays an important role in

Assuming that inflation is low,high buying power characterizes the ____ stage of the business cycle.

Which of the following is an advantage that self-regulatory agencies such as the BBB and the NARB have over governmental laws and regulatory agencies?

Marketers who attempt to influence and change the various environmental forces have a(n)____ response to these forces.

Consumerism is a

Due to limited resources,a consumer decided to serve Hawaiian Punch to a New Year's Eve party crowd instead of Korbel champagne.As a result of this action,Korbel and Hawaiian Punch can be viewed as ____ competitors.

Although numerous regulatory forces arise from governmental sources,nongovernmental regulatory forces may also affect marketing decisions.

Companies that market products with similar features,benefits,and prices to the same customer group are known as ____ competitors.

The amount of money received through wages,rents,investments,pensions,and subsidies is called

The major source of cultural values is the family.

Contrast recession and depression.

Explain how a period of recession might affect the marketing of a product.

Which of the following statements about self-regulatory programs is false?

The Coca-Cola Company recently introduced the "Freestyler," a new free-standing soda dispensers where consumers can chose from over 120 different types of soda and customize their drink.Freestylers would take the place of typical dispensers where there are only a few different types of soda brands available.In order to develop the new dispenser,Coca-Cola collected information on the soda-drinking habits of individuals in several different age groups,as well as information about new technologies for dispensing liquids from vending machines and the sales of its "fountain" syrup for national restaurant chains to use in their soda machines.Coca-Cola's collection of this information is an example of _____ while the analysis of its impact on the potential for the new "Freestyler" is an example of _________