Question 1

Which of the following is the BEST sentence for getting the receiver to take action?

Accepted Answer

A) Come to our showroom before January 31 and receive your 25 percent discount. 
B) Complete the enclosed card at your earliest convenience. 
C) Taking action today may be the smartest thing you've ever done. 
D) If you miss this opportunity, you may never experience the financial freedom you've always dreamed of. 
A) Come to our showroom before January 31 and receive your 25 percent discount. 
B) Complete the enclosed card at your earliest convenience. 
C) Taking action today may be the smartest thing you've ever done. 
D) If you miss this opportunity, you may never experience the financial freedom you've always dreamed of.

Question 2

Which of the following is FALSE about persuasive communication?

Accepted Answer

A) It is the ability to influence others to accept your point of view. 
B) It often involves manipulating someone into taking the action favored by the communicator. 
C) It involves the honest presentation of information. 
D) It is the organized presentation of information on which a person can choose to act. 
A) It is the ability to influence others to accept your point of view. 
B) It often involves manipulating someone into taking the action favored by the communicator. 
C) It involves the honest presentation of information. 
D) It is the organized presentation of information on which a person can choose to act.

Question 3

How are effective persuasive memos different from routine memos?

Accepted Answer

A) Persuasive memos are written deductively. 
B) Persuasive memos are shorter. 
C) Persuasive memos include an appeal and evidence. 
D) All of the above are correct answers. 
A) Persuasive memos are written deductively. 
B) Persuasive memos are shorter. 
C) Persuasive memos include an appeal and evidence. 
D) All of the above are correct answers.

Question 4

Which of the following is the BEST way to draw attention to an enclosure that accompanies a sales message?

Accepted Answer

A) "Enclosed you will find a brochure complete with detailed illustrations." 
B) "We are happy to enclose a self-addressed postcard for your response." 
C) "As you can see on the enclosed folder, assembly of the desk is very simple." 
D) No wording is needed: an enclosure notation after the signature line is all that is necessary. 
A) "Enclosed you will find a brochure complete with detailed illustrations." 
B) "We are happy to enclose a self-addressed postcard for your response." 
C) "As you can see on the enclosed folder, assembly of the desk is very simple." 
D) No wording is needed: an enclosure notation after the signature line is all that is necessary.

Question 5

In a sales message,the last paragraph should

Accepted Answer

A) make a final reference to the central selling point and picture good things resulting for the receiver. 
B) depict the action as easy to take and encourage the reader to act quickly. 
C) ask confidently for action, avoiding "I hope" and "if" phrasing. 
D) accomplish all the above. 
A) make a final reference to the central selling point and picture good things resulting for the receiver. 
B) depict the action as easy to take and encourage the reader to act quickly. 
C) ask confidently for action, avoiding "I hope" and "if" phrasing. 
D) accomplish all the above.

Question 6

Brandy is writing a memo to a team of people who will help her launch a new product line for the company.To convince them that their extensive commitment is justified because of the importance of the product to the company's future,she should employ the deductive strategy in her persuasive approach.

Accepted Answer

A) True 
 B)False

Question 7

A salesperson you supervise is having trouble providing evidence for statements in a persuasive email message that invites customers to try out a new anti-spam software program.What advice would you give her?

Accepted Answer

The following are tips you can give:
1.P

Question 8

The first step in the selling process is to introduce the foremost feature of the product,service,or idea.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is FALSE when offering guarantees and free trial offers in persuasive messages?

Accepted Answer

A) Guarantees and free trials convey a negative connotation that the purchase could be regretted or refused. 
B) The positive connotations of such messages are stronger than the negatives, since the seller has a definite plan for ensuring that buyers get value for money spent. 
C) If terms of a guarantee are long or complex, they can be included in an enclosure. 
D) The purpose of the guarantee or free trial is to deter the reader from personally checking the product and comparing it with competing items. 
A) Guarantees and free trials convey a negative connotation that the purchase could be regretted or refused. 
B) The positive connotations of such messages are stronger than the negatives, since the seller has a definite plan for ensuring that buyers get value for money spent. 
C) If terms of a guarantee are long or complex, they can be included in an enclosure. 
D) The purpose of the guarantee or free trial is to deter the reader from personally checking the product and comparing it with competing items.

Question 10

Gabrielle writes a sales message in the AIDA approach.She should Announce her intention,Infer the central selling point,Deal with objections,and ask the reader to take Action.

Accepted Answer

A) True 
 B)False

Question 11

Habitat for Humanity uses both mailed messages and its website to solicit donations.

Accepted Answer

A) True 
 B)False

Question 12

Paragraphs in a persuasive message are typically long in order to achieve the writer's persuasive purpose.

Accepted Answer

A) True 
 B)False

Question 13

Will Frazier has written you to inquire about the features of your company's new netbook; you should begin your reply with an attention-getting sentence to build interest in owning a netbook.

Accepted Answer

A) True 
 B)False

Question 14

When requesting action in a persuasive message,wording such as "I hope you will ..." and "If you agree ..." is recommended as a courteous way to present the recipient with the choice of whether to respond favorably.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following summarizes the AIDA steps in the persuasive process?

Accepted Answer

A) Get attention, investigate options, create desire, encourage acceptance. 
B) Gain acceptance, invite questions, designate action, encourage action. 
C) Get attention, arouse interest, create desire, encourage action. 
D) Get attention, initiate action, discuss benefits, create acceptance. 
A) Get attention, investigate options, create desire, encourage acceptance. 
B) Gain acceptance, invite questions, designate action, encourage action. 
C) Get attention, arouse interest, create desire, encourage action. 
D) Get attention, initiate action, discuss benefits, create acceptance.

Question 16

Which of the following is the BEST example of providing supporting evidence?

Accepted Answer

A) Only Strayhorn tools will give you the added power you will need for those extra tough jobs. 
B) I'm certain you will be proud of your new Strayhorn tools as I use them myself. 
C) The newly patented ratchet makes the Strayhorn wrench a unique and powerful tool for quick car repairs. 
D) You'll make quicker car repairs with your new, unique Strayhorn tools. 
A) Only Strayhorn tools will give you the added power you will need for those extra tough jobs. 
B) I'm certain you will be proud of your new Strayhorn tools as I use them myself. 
C) The newly patented ratchet makes the Strayhorn wrench a unique and powerful tool for quick car repairs. 
D) You'll make quicker car repairs with your new, unique Strayhorn tools.

Question 17

Which statement best describes the appropriateness of the following product claim in a sales letter? "Viruscan is the best virus defense product available.It offers the most sophisticated and comprehensive protection for your data."

Accepted Answer

A) The passage is appropriate, since the receiver will likely assume the comparison is with all others, even though research results are not offered. 
B) The passage is appropriate, since it provides vital comparative information while sparing the receiver of unnecessary and boring details. 
C) The passage is inappropriate, since the sender has no ethical right to compare his/her product with others. 
D) The passage is inappropriate unless it is followed up with facts about the comparison. 
A) The passage is appropriate, since the receiver will likely assume the comparison is with all others, even though research results are not offered. 
B) The passage is appropriate, since it provides vital comparative information while sparing the receiver of unnecessary and boring details. 
C) The passage is inappropriate, since the sender has no ethical right to compare his/her product with others. 
D) The passage is inappropriate unless it is followed up with facts about the comparison.

Question 18

Habitat for Humanity has used persuasion to effectively gain donations of time,talent,and resources.

Accepted Answer

A) True 
 B)False

Which of the following is the BEST sentence for getting the receiver to take action?

Which of the following is FALSE about persuasive communication?

How are effective persuasive memos different from routine memos?

Which of the following is the BEST way to draw attention to an enclosure that accompanies a sales message?

In a sales message,the last paragraph should

Brandy is writing a memo to a team of people who will help her launch a new product line for the company.To convince them that their extensive commitment is justified because of the importance of the product to the company's future,she should employ the deductive strategy in her persuasive approach.

A salesperson you supervise is having trouble providing evidence for statements in a persuasive email message that invites customers to try out a new anti-spam software program.What advice would you give her?

The first step in the selling process is to introduce the foremost feature of the product,service,or idea.

Which of the following is FALSE when offering guarantees and free trial offers in persuasive messages?

Gabrielle writes a sales message in the AIDA approach.She should Announce her intention,Infer the central selling point,Deal with objections,and ask the reader to take Action.

Habitat for Humanity uses both mailed messages and its website to solicit donations.

Paragraphs in a persuasive message are typically long in order to achieve the writer's persuasive purpose.

Will Frazier has written you to inquire about the features of your company's new netbook; you should begin your reply with an attention-getting sentence to build interest in owning a netbook.

When requesting action in a persuasive message,wording such as "I hope you will ..." and "If you agree ..." is recommended as a courteous way to present the recipient with the choice of whether to respond favorably.

Which of the following summarizes the AIDA steps in the persuasive process?

Which of the following is the BEST example of providing supporting evidence?

Which statement best describes the appropriateness of the following product claim in a sales letter? "Viruscan is the best virus defense product available.It offers the most sophisticated and comprehensive protection for your data."

Habitat for Humanity has used persuasion to effectively gain donations of time,talent,and resources.

Establishing a Framework for Business Communication

Focusing on Interpersonal and Group Communication

Planning Spoken and Written Messages

Preparing Spoken and Written Messages

Communicating Electronically

Delivering Good and Neutral News Messages

Delivering Bad-News Messages

Understanding the Report Process and Research Methods

Managing Data and Using Graphics

Organizing and Preparing Reports and Proposals

Designing and Delivering Business Presentations

Preparing Résumés and Application Letters

Interviewing for a Job and Preparing Employment Messages

Document Format and Layout Guide

Referencing Styles

Language Review and Exercises

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Exam 8: Delivering Persuasive Messages

Which of the following is the BEST sentence for getting the receiver to take action?

Which of the following is FALSE about persuasive communication?

How are effective persuasive memos different from routine memos?

Which of the following is the BEST way to draw attention to an enclosure that accompanies a sales message?

In a sales message,the last paragraph should

A salesperson you supervise is having trouble providing evidence for statements in a persuasive email message that invites customers to try out a new anti-spam software program.What advice would you give her?

The first step in the selling process is to introduce the foremost feature of the product,service,or idea.

Which of the following is FALSE when offering guarantees and free trial offers in persuasive messages?

Gabrielle writes a sales message in the AIDA approach.She should Announce her intention,Infer the central selling point,Deal with objections,and ask the reader to take Action.

Habitat for Humanity uses both mailed messages and its website to solicit donations.

Paragraphs in a persuasive message are typically long in order to achieve the writer's persuasive purpose.

Will Frazier has written you to inquire about the features of your company's new netbook; you should begin your reply with an attention-getting sentence to build interest in owning a netbook.

When requesting action in a persuasive message,wording such as "I hope you will ..." and "If you agree ..." is recommended as a courteous way to present the recipient with the choice of whether to respond favorably.

Which of the following summarizes the AIDA steps in the persuasive process?

Which of the following is the BEST example of providing supporting evidence?

Which statement best describes the appropriateness of the following product claim in a sales letter? "Viruscan is the best virus defense product available.It offers the most sophisticated and comprehensive protection for your data."

Habitat for Humanity has used persuasion to effectively gain donations of time,talent,and resources.

Establishing a Framework for Business Communication

Focusing on Interpersonal and Group Communication

Planning Spoken and Written Messages

Preparing Spoken and Written Messages

Communicating Electronically

Delivering Good and Neutral News Messages

Delivering Bad-News Messages

Understanding the Report Process and Research Methods

Managing Data and Using Graphics

Organizing and Preparing Reports and Proposals

Designing and Delivering Business Presentations

Preparing Résumés and Application Letters

Interviewing for a Job and Preparing Employment Messages

Document Format and Layout Guide

Referencing Styles

Language Review and Exercises

Extension Course Posttest

Extension Course Pretest

Filters