Question 1

Which is the BEST choice for the first sentence of a sales message?

Accepted Answer

A) An acknowledgment of the receiver's interest in your product 
B) A description of your product 
C) An astonishing fact related to your product 
D) The price of your product and easy steps for taking action 
A) An acknowledgment of the receiver's interest in your product 
B) A description of your product 
C) An astonishing fact related to your product 
D) The price of your product and easy steps for taking action

Question 2

Which of the following is FALSE concerning the providing of supporting evidence in a sales message?

Accepted Answer

A) Few people will believe general statements without the support of factual evidence. 
B) Since research facts and figures can be boring, general remarks about superior durability and appearance are more effective. 
C) Evidence presented must not only be authentic; it must sound authentic, too. 
D) Not only do you have an obligation to give information, you should interpret it if necessary and point out how the information will benefit the receiver. 
A) Few people will believe general statements without the support of factual evidence. 
B) Since research facts and figures can be boring, general remarks about superior durability and appearance are more effective. 
C) Evidence presented must not only be authentic; it must sound authentic, too. 
D) Not only do you have an obligation to give information, you should interpret it if necessary and point out how the information will benefit the receiver.

Question 3

An effective action paragraph in a sales message reminds the recipient of the benefit,which may be another referral to the central selling point.

Accepted Answer

A) True 
 B)False

Question 4

Clean Air Committee Requests Carpooling
As the new chairperson for your company's Clean Air committee,you are charged with encouraging employees to form car pools.In the past,employees have resisted forming car pools for a number of reasons,including the lack of an organized program,the complexity of flextime schedules,and the extra time needed to pick up people.Your company has agreed to provide privileged parking spaces to car pool participants but will not provide any monetary incentives.
Required:
Write a persuasive memo or email to all employees encouraging participation in car pools.You may add whatever terms of persuasion necessary to influence them to participate.

Accepted Answer

Write a subject line that specifically m

Question 5

Techniques for preparing effective sales messages include all EXCEPT

Accepted Answer

A) presenting supporting evidence to satisfy the receiver's needs. 
B) making the action clear and simple. 
C) offering a guarantee or including an enclosure. 
D) requiring an immediate response from the receiver. 
A) presenting supporting evidence to satisfy the receiver's needs. 
B) making the action clear and simple. 
C) offering a guarantee or including an enclosure. 
D) requiring an immediate response from the receiver.

Question 6

Which of the following is NOT recommended in discussing price in a sales message?

Accepted Answer

A) Introduce price only after presenting the product and its virtues. 
B) Keep price talk out of the first and last paragraphs, unless price is the distinctive factor. 
C) Mention price in a complex or compound sentence that relates or summarizes the benefits of the product. 
D) All of the above are recommended. 
A) Introduce price only after presenting the product and its virtues. 
B) Keep price talk out of the first and last paragraphs, unless price is the distinctive factor. 
C) Mention price in a complex or compound sentence that relates or summarizes the benefits of the product. 
D) All of the above are recommended.

Question 7

Which of the following provides the BEST opening line in a persuasive memo asking the company president to provide extra funds for advertising a new cat food line?

Accepted Answer

A) The purpose of this memo is to request that additional moneys be allocated to continue to advertise the new SmartCat product line. 
B) If SmartCat has the chance to build awareness, it will help the company exceed this year's sales goals. 
C) We all can agree that additional advertising funds will help a business grow. 
D) SmartCat can help you exceed this year's sales goals by 10 percent. 
A) The purpose of this memo is to request that additional moneys be allocated to continue to advertise the new SmartCat product line. 
B) If SmartCat has the chance to build awareness, it will help the company exceed this year's sales goals. 
C) We all can agree that additional advertising funds will help a business grow. 
D) SmartCat can help you exceed this year's sales goals by 10 percent.

Question 8

Which of the following is an effective device for gaining attention in a persuasive message?

Accepted Answer

A) A personal experience 
B) A startling announcement 
C) A gift or product sample 
D) All of the above are effective devices. 
A) A personal experience 
B) A startling announcement 
C) A gift or product sample 
D) All of the above are effective devices.

Question 9

Rhamel writes a sales message in the AIDA approach.He gets the receivers Attention,creates an Inference,creates a Decision for the receiver,and encourages Action.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is the BEST call-to-action sentence for a persuasive memo to employees for contributions to the United Way fund campaign?

Accepted Answer

A) I hope you will use the enclosed card to respond with your generous gift. 
B) Become part of a winning team by indicating on the enclosed card your generous gift of $100, $500, or other designated amount. 
C) If you feel you can help, please tell us how much you can give; the decision is yours. 
D) Please consider giving as much as you feel you can to the United Way. 
A) I hope you will use the enclosed card to respond with your generous gift. 
B) Become part of a winning team by indicating on the enclosed card your generous gift of $100, $500, or other designated amount. 
C) If you feel you can help, please tell us how much you can give; the decision is yours. 
D) Please consider giving as much as you feel you can to the United Way.

Question 11

The principles used in selling an idea are similar to those used in selling products.

Accepted Answer

A) True 
 B)False

Question 12

Santosh,a computer service firm owner,has drafted a sales letter to area businesses in which he has emphasized his central selling point: immediate,personal service: in each paragraph.To keep the recipient's interest,he should edit his message to include the idea of his central selling point in only one paragraph.

Accepted Answer

A) True 
 B)False

Question 13

Eduardo concludes his sales message for video game subscriptions by instructing receivers to "Let us hear from you if you are interested in subscribing to our service." This is an effective request for action.

Accepted Answer

A) True 
 B)False

Question 14

Your job is to develop an effective message to market a wireless computer network.Describe five attention-getting ideas you might use.

Accepted Answer

Ideas might focus on any five of the fol

Question 15

Which of the following best describes Habitat for Humanity's solicitation approach?

Accepted Answer

A) Use both web and mailed requests for donations. 
B) Use the web only for providing information, and the mail for requesting donations. 
C) Replace all mailed donation requests with web requests. 
D) Use only face-to-face contacts to request donations. 
A) Use both web and mailed requests for donations. 
B) Use the web only for providing information, and the mail for requesting donations. 
C) Replace all mailed donation requests with web requests. 
D) Use only face-to-face contacts to request donations.

Question 16

Which of the following is the suggested four-step sequence for an inductive outline?

Accepted Answer

A) Mention the product, service, or idea; get the reader's attention; present solid evidence of quality; and encourage action. 
B) Mention the product, service, or idea; get the reader's attention; ask for specific action; and present documentable evidence of claims. 
C) Get the reader's attention; introduce the product, service, or idea; present valid evidence of claims; and ask for action. 
D) State your reason for writing; mention your product or service, present convincing evidence regarding the claims made; and encourage action. 
A) Mention the product, service, or idea; get the reader's attention; present solid evidence of quality; and encourage action. 
B) Mention the product, service, or idea; get the reader's attention; ask for specific action; and present documentable evidence of claims. 
C) Get the reader's attention; introduce the product, service, or idea; present valid evidence of claims; and ask for action. 
D) State your reason for writing; mention your product or service, present convincing evidence regarding the claims made; and encourage action.

Question 17

Explain how Maslow's need hierarchy can help you write a more effective persuasive message to the receiver.

Accepted Answer

Some people may respond favorably to app

Question 18

An ethical communicator will substantiate any claims made and reflect a sensitivity to those who might find a message offensive.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following best illustrates how to overcome people's natural resistance to price?

Accepted Answer

A) At a cost of only $145 a year, how could you possibly say "No"? 
B) With all our discounts, your cost is only $145. 
C) For an economical $145 annual fee, you can enjoy the special discounts and advance product information available only to members of the CCY Micro Users Group. 
D) When have you received so much in return for only $145? 
A) At a cost of only $145 a year, how could you possibly say "No"? 
B) With all our discounts, your cost is only $145. 
C) For an economical $145 annual fee, you can enjoy the special discounts and advance product information available only to members of the CCY Micro Users Group. 
D) When have you received so much in return for only $145?

Question 20

Knowing the needs of the receiver is essential to preparing an effective sales message.

Accepted Answer

A) True 
 B)False

Which is the BEST choice for the first sentence of a sales message?

Which of the following is FALSE concerning the providing of supporting evidence in a sales message?

An effective action paragraph in a sales message reminds the recipient of the benefit,which may be another referral to the central selling point.

Techniques for preparing effective sales messages include all EXCEPT

Which of the following is NOT recommended in discussing price in a sales message?

Which of the following provides the BEST opening line in a persuasive memo asking the company president to provide extra funds for advertising a new cat food line?

Which of the following is an effective device for gaining attention in a persuasive message?

Rhamel writes a sales message in the AIDA approach.He gets the receivers Attention,creates an Inference,creates a Decision for the receiver,and encourages Action.

Which of the following is the BEST call-to-action sentence for a persuasive memo to employees for contributions to the United Way fund campaign?

The principles used in selling an idea are similar to those used in selling products.

Eduardo concludes his sales message for video game subscriptions by instructing receivers to "Let us hear from you if you are interested in subscribing to our service." This is an effective request for action.

Your job is to develop an effective message to market a wireless computer network.Describe five attention-getting ideas you might use.

Which of the following best describes Habitat for Humanity's solicitation approach?

Which of the following is the suggested four-step sequence for an inductive outline?

Explain how Maslow's need hierarchy can help you write a more effective persuasive message to the receiver.

An ethical communicator will substantiate any claims made and reflect a sensitivity to those who might find a message offensive.

Which of the following best illustrates how to overcome people's natural resistance to price?

Knowing the needs of the receiver is essential to preparing an effective sales message.

Establishing a Framework for Business Communication

Focusing on Interpersonal and Group Communication

Planning Spoken and Written Messages

Preparing Spoken and Written Messages

Communicating Electronically

Delivering Good and Neutral News Messages

Delivering Bad-News Messages

Understanding the Report Process and Research Methods

Managing Data and Using Graphics

Organizing and Preparing Reports and Proposals

Designing and Delivering Business Presentations

Preparing Résumés and Application Letters

Interviewing for a Job and Preparing Employment Messages

Document Format and Layout Guide

Referencing Styles

Language Review and Exercises

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Exam 8: Delivering Persuasive Messages

Which is the BEST choice for the first sentence of a sales message?

Which of the following is FALSE concerning the providing of supporting evidence in a sales message?

An effective action paragraph in a sales message reminds the recipient of the benefit,which may be another referral to the central selling point.

Techniques for preparing effective sales messages include all EXCEPT

Which of the following is NOT recommended in discussing price in a sales message?

Which of the following provides the BEST opening line in a persuasive memo asking the company president to provide extra funds for advertising a new cat food line?

Which of the following is an effective device for gaining attention in a persuasive message?

Rhamel writes a sales message in the AIDA approach.He gets the receivers Attention,creates an Inference,creates a Decision for the receiver,and encourages Action.

Which of the following is the BEST call-to-action sentence for a persuasive memo to employees for contributions to the United Way fund campaign?

The principles used in selling an idea are similar to those used in selling products.

Eduardo concludes his sales message for video game subscriptions by instructing receivers to "Let us hear from you if you are interested in subscribing to our service." This is an effective request for action.

Your job is to develop an effective message to market a wireless computer network.Describe five attention-getting ideas you might use.

Which of the following best describes Habitat for Humanity's solicitation approach?

Which of the following is the suggested four-step sequence for an inductive outline?

Explain how Maslow's need hierarchy can help you write a more effective persuasive message to the receiver.

An ethical communicator will substantiate any claims made and reflect a sensitivity to those who might find a message offensive.

Which of the following best illustrates how to overcome people's natural resistance to price?

Knowing the needs of the receiver is essential to preparing an effective sales message.

Establishing a Framework for Business Communication

Focusing on Interpersonal and Group Communication

Planning Spoken and Written Messages

Preparing Spoken and Written Messages

Communicating Electronically

Delivering Good and Neutral News Messages

Delivering Bad-News Messages

Understanding the Report Process and Research Methods

Managing Data and Using Graphics

Organizing and Preparing Reports and Proposals

Designing and Delivering Business Presentations

Preparing Résumés and Application Letters

Interviewing for a Job and Preparing Employment Messages

Document Format and Layout Guide

Referencing Styles

Language Review and Exercises

Extension Course Posttest

Extension Course Pretest

Filters