Question 1

Common types of persuasive requests include claim messages and requests for special favors and information.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following statements is FALSE concerning claim messages?

Accepted Answer

A) Most claims are from people who believe they have a legitimate complaint. 
B) The way an adjuster handles the complaint determines to a large extent the goodwill of the company. 
C) Complainers are less likely to continue to do business with a company than those who do not complain. 
D) Businesses that resolve claims effectively will retain most of the complainers as repeat customers. 
A) Most claims are from people who believe they have a legitimate complaint. 
B) The way an adjuster handles the complaint determines to a large extent the goodwill of the company. 
C) Complainers are less likely to continue to do business with a company than those who do not complain. 
D) Businesses that resolve claims effectively will retain most of the complainers as repeat customers.

Question 3

Rotary Club Invites Speaker
The Rotary Club in your city would like to invite the attorney general of your state to speak at its monthly meeting.Although the attorney general seldom accepts these kinds of invitations,you believe that you can persuade her to make an exception by asking her to discuss one of her special projects,ethical business practices.A complicating factor for you is that the meeting you want the attorney general to attend is only two months away.
Required:
As secretary of the Rotary Club,write this request,adding whatever terms of persuasion you feel would be necessary to influence the attorney general to accept.Address the letter to Ms.Susan Reston,Attorney General of your state.

Accepted Answer

Write the letter inductively,beginning w

Question 4

A response that is sent to someone who has invited a persuasive message requires an attention-getting sentence to start the message.

Accepted Answer

A) True 
 B)False

Question 5

Various state laws limit advertising on mobile devices.

Accepted Answer

A) True 
 B)False

Question 6

Kendra is the program chair for an organization and would like to request permission to use a country club free of charge to host a fund-raising dinner.Which of the following sentences would be the most successful beginning sentence?

Accepted Answer

A) We would like to use your country club to host our annual fund-raising dinner. 
B) We have heard that your country club is available for outside functions. 
C) Thanks to the thousands of dollars contributed at our annual fund-raising dinner, people in our community can get the help they need to pay medical bills. 
D) Your country club is one of the most exclusive clubs in our community. 
A) We would like to use your country club to host our annual fund-raising dinner. 
B) We have heard that your country club is available for outside functions. 
C) Thanks to the thousands of dollars contributed at our annual fund-raising dinner, people in our community can get the help they need to pay medical bills. 
D) Your country club is one of the most exclusive clubs in our community.

Question 7

Josef has responded to product advertising that focuses on convenience,durability,and service.At which level of Maslow's need hierarchy is he most likely motivated?

Accepted Answer

A) Security 
B) Social 
C) Ego 
D) Self-actualization 
A) Security 
B) Social 
C) Ego 
D) Self-actualization

Question 8

Khristopher has sent an email requesting information on a particular plasma television he saw on a company's website.What is the writer's task in replying?

Accepted Answer

A) To send as much information as possible on plasma televisions 
B) To gain Khristopher's attention as to the benefits of plasma televisions 
C) To answer Khristopher's questions 
D) All of the above 
A) To send as much information as possible on plasma televisions 
B) To gain Khristopher's attention as to the benefits of plasma televisions 
C) To answer Khristopher's questions 
D) All of the above

Question 9

Which of the following is the BEST beginning to an email request for completion of an online survey about a recently purchased product?

Accepted Answer

A) Please complete the attached survey about your recent purchase at our store and click "Submit" when done. 
B) We are conducting a market survey on our products and customer service satisfaction. 
C) Online surveys are a fast, convenient way for us to hear back from our customers. 
D) Your complete satisfaction is our utmost goal. 
A) Please complete the attached survey about your recent purchase at our store and click "Submit" when done. 
B) We are conducting a market survey on our products and customer service satisfaction. 
C) Online surveys are a fast, convenient way for us to hear back from our customers. 
D) Your complete satisfaction is our utmost goal.

Question 10

Before preparing a sales message for a digital video recorder,Russell will need concrete answers to questions such as

Accepted Answer

A) What will the product do for the receiver? 
B) What are the products inferior features? 
C) How is the product similar to other competing products currently being used? 
D) What is the cost to the company to produce the product? 
A) What will the product do for the receiver? 
B) What are the products inferior features? 
C) How is the product similar to other competing products currently being used? 
D) What is the cost to the company to produce the product?

Question 11

Unsupported claims of superior performance or quality of a product may lead to lawsuits for a company.

Accepted Answer

A) True 
 B)False

Question 12

Advertising on mobile devices

Accepted Answer

A) requires personalization for each recipient. 
B) costs somewhat more than flyers. 
C) is regulated by laws and industry guidelines. 
D) has peaked. 
A) requires personalization for each recipient. 
B) costs somewhat more than flyers. 
C) is regulated by laws and industry guidelines. 
D) has peaked.

Question 13

Only communication directed to individuals outside the organization requires use of the inductive approach.

Accepted Answer

A) True 
 B)False

Question 14

An effective persuasive message employs concrete and specific language to create an accurate representation of the product,service,or idea.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is FALSE concerning a persuasive claim message?

Accepted Answer

A) It should use a deductive sequence. 
B) It should ask for the adjustment late in the message. 
C) It should stress an appeal throughout the message. 
D) It should remind the receiver of a benefit that occurs from doing as asked. 
A) It should use a deductive sequence. 
B) It should ask for the adjustment late in the message. 
C) It should stress an appeal throughout the message. 
D) It should remind the receiver of a benefit that occurs from doing as asked.

Question 16

Which of the following is correct concerning the outline for persuasive messages?

Accepted Answer

A) Solicited and unsolicited sales messages follow the same outline steps. 
B) An attention-getting sentence is not essential in a solicited sales message. 
C) Unsolicited sales messages follow the same outline as a neutral news message. 
D) Solicited sales messages do not require a call for action. 
A) Solicited and unsolicited sales messages follow the same outline steps. 
B) An attention-getting sentence is not essential in a solicited sales message. 
C) Unsolicited sales messages follow the same outline as a neutral news message. 
D) Solicited sales messages do not require a call for action.

Question 17

Which of the following sentences provides the most effective incentive for consumers to complete and return a survey about laundry detergents?

Accepted Answer

A) Return your completed survey by May 1, and you'll receive $40 worth of coupon discounts on products of interest to you and your family. 
B) Your participation in our survey enables us to produce the best possible products for you and your family-products you can trust to be safe, effective, and economical. 
C) We would really appreciate getting your opinions about detergent brands.Please send back your survey by May 1. 
D) Your cooperation in returning the survey will help us make laundry detergents even better. 
A) Return your completed survey by May 1, and you'll receive $40 worth of coupon discounts on products of interest to you and your family. 
B) Your participation in our survey enables us to produce the best possible products for you and your family-products you can trust to be safe, effective, and economical. 
C) We would really appreciate getting your opinions about detergent brands.Please send back your survey by May 1. 
D) Your cooperation in returning the survey will help us make laundry detergents even better.

Question 18

As indicated by Maslow's need hierarchy,people may respond favorably to

Accepted Answer

A) 	appeals that focus on promises of best price and the need to find a bargain. 
B) 	appeals that fulfill physiological, security, and safety needs. 
C) 	appeals that fulfill social, ego, and self-actualizing needs. 
D) 	both b and c. 
A) 	appeals that focus on promises of best price and the need to find a bargain. 
B) 	appeals that fulfill physiological, security, and safety needs. 
C) 	appeals that fulfill social, ego, and self-actualizing needs. 
D) 	both b and c.

Question 19

Marcus is writing a persuasive message asking his employees to complete an online company survey.Which of the following should he avoid when writing his message?

Accepted Answer

A) Keeping paragraphs short 
B) Using concrete nouns and active verbs 
C) Focusing the spotlight on benefits to the company 
D) Using an inductive outline 
A) Keeping paragraphs short 
B) Using concrete nouns and active verbs 
C) Focusing the spotlight on benefits to the company 
D) Using an inductive outline

Question 20

Retail Store Online Survey
As marketing director for a large chain retail clothing store for young people,it is your job to collect data on the buying habits of 18- to 24-year-old customers.You want each of your customers to complete an online survey within five days after the date of their purchase.This information provides the current information you need for product development,marketing,and customer service.
Required:
Write a persuasive message asking buyers to complete the online survey.Your message will be included with the receipt given to each customer at the time of purchase.

Accepted Answer

1.Write the message inductively,beginnin

Common types of persuasive requests include claim messages and requests for special favors and information.

Which of the following statements is FALSE concerning claim messages?

A response that is sent to someone who has invited a persuasive message requires an attention-getting sentence to start the message.

Various state laws limit advertising on mobile devices.

Kendra is the program chair for an organization and would like to request permission to use a country club free of charge to host a fund-raising dinner.Which of the following sentences would be the most successful beginning sentence?

Josef has responded to product advertising that focuses on convenience,durability,and service.At which level of Maslow's need hierarchy is he most likely motivated?

Khristopher has sent an email requesting information on a particular plasma television he saw on a company's website.What is the writer's task in replying?

Which of the following is the BEST beginning to an email request for completion of an online survey about a recently purchased product?

Before preparing a sales message for a digital video recorder,Russell will need concrete answers to questions such as

Unsupported claims of superior performance or quality of a product may lead to lawsuits for a company.

Advertising on mobile devices

Only communication directed to individuals outside the organization requires use of the inductive approach.

An effective persuasive message employs concrete and specific language to create an accurate representation of the product,service,or idea.

Which of the following is FALSE concerning a persuasive claim message?

Which of the following is correct concerning the outline for persuasive messages?

Which of the following sentences provides the most effective incentive for consumers to complete and return a survey about laundry detergents?

As indicated by Maslow's need hierarchy,people may respond favorably to

Marcus is writing a persuasive message asking his employees to complete an online company survey.Which of the following should he avoid when writing his message?

Establishing a Framework for Business Communication

Focusing on Interpersonal and Group Communication

Planning Spoken and Written Messages

Preparing Spoken and Written Messages

Communicating Electronically

Delivering Good and Neutral News Messages

Delivering Bad-News Messages

Understanding the Report Process and Research Methods

Managing Data and Using Graphics

Organizing and Preparing Reports and Proposals

Designing and Delivering Business Presentations

Preparing Résumés and Application Letters

Interviewing for a Job and Preparing Employment Messages

Document Format and Layout Guide

Referencing Styles

Language Review and Exercises

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Exam 8: Delivering Persuasive Messages

Common types of persuasive requests include claim messages and requests for special favors and information.

Which of the following statements is FALSE concerning claim messages?

A response that is sent to someone who has invited a persuasive message requires an attention-getting sentence to start the message.

Various state laws limit advertising on mobile devices.

Kendra is the program chair for an organization and would like to request permission to use a country club free of charge to host a fund-raising dinner.Which of the following sentences would be the most successful beginning sentence?

Josef has responded to product advertising that focuses on convenience,durability,and service.At which level of Maslow's need hierarchy is he most likely motivated?

Khristopher has sent an email requesting information on a particular plasma television he saw on a company's website.What is the writer's task in replying?

Which of the following is the BEST beginning to an email request for completion of an online survey about a recently purchased product?

Before preparing a sales message for a digital video recorder,Russell will need concrete answers to questions such as

Unsupported claims of superior performance or quality of a product may lead to lawsuits for a company.

Advertising on mobile devices

Only communication directed to individuals outside the organization requires use of the inductive approach.

An effective persuasive message employs concrete and specific language to create an accurate representation of the product,service,or idea.

Which of the following is FALSE concerning a persuasive claim message?

Which of the following is correct concerning the outline for persuasive messages?

Which of the following sentences provides the most effective incentive for consumers to complete and return a survey about laundry detergents?

As indicated by Maslow's need hierarchy,people may respond favorably to

Marcus is writing a persuasive message asking his employees to complete an online company survey.Which of the following should he avoid when writing his message?

Establishing a Framework for Business Communication

Focusing on Interpersonal and Group Communication

Planning Spoken and Written Messages

Preparing Spoken and Written Messages

Communicating Electronically

Delivering Good and Neutral News Messages

Delivering Bad-News Messages

Understanding the Report Process and Research Methods

Managing Data and Using Graphics

Organizing and Preparing Reports and Proposals

Designing and Delivering Business Presentations

Preparing Résumés and Application Letters

Interviewing for a Job and Preparing Employment Messages

Document Format and Layout Guide

Referencing Styles

Language Review and Exercises

Extension Course Posttest

Extension Course Pretest

Filters