Exam 16: Marketing Occupational Therapy Services

Which common form of promotional media may be perceived as an interruption by customers?

Data sources that generate data that are specific to your product or service and can include existing customers or potential customers from your target markets, referral sources, payers, employees, suppliers, consultants, or other sources involved in your product or service are best called:

The step of the marketing process in which you package and promote your occupational therapy services as a product would best be called:

Which of the following is not an example of a simple strategy to conduct an environmental analysis as described in Chapter 16?

Your manager has asked you to complete a SWOT analysis. Which of the following components of the marketing process addresses the SWOT analysis?

From a marketing perspective, the time required to take advantage of your product or service, the psychological and emotional toll of taking advantage of your product or service, and the physical pain that may be experienced when taking advantage of your product or service would best be categorized as which of the following?

The step in the marketing process in which you validate perceptions of the wants and needs of the target populations that will receive a new product or service is best called:

Patients, clients, and third-party payers are all examples of target populations frequently considered in marketing occupational therapy services.

Tangible information readily available to your customers may best be called:

Which component of the marketing process best helps you to identify the needs of your external customers?

While it is important to understand the process of marketing occupational therapy services, the complexity of the process makes it unrealistic for most occupational therapy managers to be directly involved in marketing.

Examining factors such as your organization's reputation in the community, customer service, programs, the staff's qualifications, type and quality of equipment, available space, geographic location of your organization, and the level of administrative support for new programs is an example of which of the following?

The time it takes to use your product, the pain associated with your services, and feelings of stress about scheduling time to attend therapy appointments are all examples of which of the following?

Giving consideration to providing services on days and at times when members of your target populations are available, such as weekends and evenings, is an example of which of the following marketing concepts as described in Chapter 16?

Which of the following most accurately represents the term target populations as defined in Chapter 16?

It is commonly recommended that you keep the definition of your products broad and vague to best allow attraction of a wide customer base and to not unintentionally miss potential customers.

From a marketing perspective, nurses, payers, patients, doctors, and outside referral sources may all best be categorized as which of the following?

Target populations include which of the following?

Which of the following sources of data is best categorized as a primary data source?

It is critically important that the activities associated with the four steps in the marketing process be conducted sequentially and that you not conduct any activities out of order.