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    Leading and Managing Occupational Therapy
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    Exam 16: Marketing Occupational Therapy Services
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    From a Marketing Perspective, Nurses, Payers, Patients, Doctors, and Outside
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From a Marketing Perspective, Nurses, Payers, Patients, Doctors, and Outside

Question 17

Question 17

Multiple Choice

From a marketing perspective, nurses, payers, patients, doctors, and outside referral sources may all best be categorized as which of the following?


A) Healthcare consumers
B) Internal audiences
C) Customers
D) External audiences

Correct Answer:

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