Exam 13: Promotion Essentials: Digital and Social Media Marketing

Coca-Cola intends to invest further in promotion to help maintain brand loyalty from its existing customers. Which of the following capabilities of promotion is Coca-Cola demonstrating?

 ________ media refers to a customer or commercial entity choosing to act as a marketing communication channel for the organization at no cost.

A plan for initiating a viral marketing campaign to specific customers is called a(n) ________.

To encourage the ultimate purchase, marketers often rely on ________ to close the sale.

Describe the seven Cs that define the customer website interface.

In the initial introduction of the Prius, Toyota put much effort into building awareness of the emerging need for hybrid cars and also educating potential customers about what a hybrid car actually is. This is an example of the ________ stage in the AIDA model.

Carrie maintains a cooking blog, and she often mentions products by name if she feels they are especially nutritional and easy to obtain. This is an example of ________ media.

The development of promotional strategies most likely involves decisions about ________.

Companies spend too much time ensuring they have current and frequent postings on social media sites; they aren't that important.

The first step a manager should take in the promotion strategy process is to ________.

________ was originally started as a site for college students to connect with each other.