Exam 12: Manage Marketing Channels, Logistics, and Supply Chain

A(n) ________ vertical marketing system creates a powerful competitive advantage in the marketplace due to cost and process efficiencies realized when a channel is strictly controlled by one entity.

Receiving and properly processing customer orders takes place before the product moves into the supply chain.

Local Farmers of Tampa Bay sell their produce in the market every day. They band together to gain cost and operating economies of scale in the market for selling their produce. This is an example of a ________.

Logistics is a function of channel intermediaries.

Intermediaries engage in ________ when they accumulate products from several sources and then make those products available down the channel as a convenience for consumers.

Logistics and other processes are managed using sophisticated and integrated ________.

To ensure that inventories of both raw materials and finished goods are sufficient to meet customer demand without undue delay, firms utilize sophisticated ________.

________ power results from contracts such as franchise agreements or other formal agreements.

An example of a contractual vertical marketing system is ________.

When the objective is to obtain maximum product exposure throughout the channel, a(n) ________ strategy is designed to saturate every possible intermediary.

With a push strategy, much of the intensive promotional activities take place from the manufacturer downward through the channel of distribution.

A producer can always grant an intermediary an exclusive territory for sales purposes.

The value chain portrays a mixture of primary and support activities utilized by an organization to design, produce, market, deliver, and support its products.

A(n) ________ contains one or more intermediary levels.

________ power is NOT a source of channel power.

________ implies that many of the promotional activities take place from the manufacturer downward through the channel of distribution.

A part of ERP, ________, guides overall management of the inbound materials from suppliers to facilitate minimal production delays.

Unresolved channel conflict will never result in an uncooperative and inefficient channel; however, it may impact end-user consumers through inferior products, spotty inventory, and higher prices.

A value network perspective is a macro-level strategic approach that is being adopted by many firms in part because of the intense competition to cut ________ and maximize ________ every step of the way to market.

________ power involves an explicit or implicit threat that a channel captain will invoke negative consequences on a channel member if it does not comply with the leader's request or expectations.