Exam 12: Manage Marketing Channels, Logistics, and Supply Chain

Jenn, a production manager at a company, has decided to take a value network approach to create a competitive advantage over the company's competitors. In the context of network organizations, this approach will make the company's operations more ________.

Name the three different types of logistics and explain why they are important for businesses.

________ is the fastest-growing retail format.

Describe three of the legal issues in supply chain management.

________ goods are appropriate for intensive distribution, as their sales rely on the consumer seeing the product, feeling an immediate want, and being able to purchase now.

________ is the degree to which any member of a marketing channel can exercise influence over the other members of the channel.

Define disintermediation, and explain why it's common in the electronic channel.

________ means the shortening or collapsing of marketing channels due to the elimination of one or more intermediaries, which is common in the electronic channel.

Introducing an intermediary into a channel may contribute to ________ that are necessary to complete an exchange.

Which of the following has no intermediaries and operates strictly from producer to end-user consumer or business user?

________ occurs when channel members experience disagreements and their relationship becomes strained.

In a(n) ________ vertical marketing system, a channel member invests in backward or forward vertical integration by buying a controlling interest in other intermediaries.

A channel of distribution consists of interdependent entities that ________.

A channel is a system of interdependent relationships among a set of organizations that facilitates the exchange process.

________ strategies can be intensive, selective, or exclusive.

A(n) ________ is thought of as an overarching system of formal and informal relationships within which the firm participates to procure, transform and enhance, and ultimately supply its offerings in final form within a market space.

Channel members add their value by bridging gaps in form, time, place, and ownership that naturally exist between ________.

The degree of push versus pull used is fundamental in framing the channel structure and relationships that are likely to optimize a product's success.

When marketing planning, a good channel decision can be one of the most important within the entire planning process and can lead to market advantage over competitors.

A wide variety of types of intermediaries exist, and they usually fall within two principal categories: merchant intermediaries and agent intermediaries.