Exam 13: Promotion Essentials: Digital and Social Media Marketing

________, one of the seven dimensions used by researchers to define a website interface, is a site's ability to enable transactions.

Yahoo allows users to create their own Yahoo experience defining the look and content of their Yahoo web page. Which element of the customer interface does this illustrate?

In a push strategy, the focus is on ________.

Which form of promotion is based on unpaid communication?

Push and pull promotional strategies are seldom used independently of one another.

CNET, Urbanspoon, and Consumersearch are examples of ________.

Internal marketing is defined as the way in which internal activities affect external marketing results.

When Sonja bought her new Samsung phone, she couldn't wait to show her co-workers its new features, all of which were widely-advertised by the company. The next day, three of them went out and bought the same phone. Which stage of the AIDA model was created through Sonja's actions?

In addition to the company's primary website, many companies create smaller, more focused sites that deal with specific topics such as new product introductions or targeted products within a large product portfolio known as ________.

What are paid media, owned media, and earned media? Give an example of each.

Compare and contrast display ads, banner ads, interstitials, search ads, and native ads.

During the ________ stage of the AIDA model, promotional messages are altered so that a customer feels they simply must have the product and can't live without it.

________ is a technology-driven relationship between companies and customers.

In the action stage of the AIDA model, salespeople and customized direct and interactive marketing first enter the promotion mix.

In a push strategy, the focus is on ________.

When a company pays customers for their positive ratings on product user review sites, it may cross a(n) ________ line.

Describe the AIDA model of promotion. Include a description of each step.

________ is the interactive channel that allows companies to interact with customers in three key ways.

________ involves one-to-one personal communication with a customer.

Which of the following is NOT part of the AIDA model?