Exam 6: Understand Consumer and Business Markets

When Ford Motor Company is familiar with a product and supplier, but decides to seek additional information on new products in the marketplace, it is in the process of a(n) ________.

Maria identifies with a specific religious group, which is a smaller division of her culture. Maria's religious group is an example of a(n) ________.

________ is a ranking of individuals into harmonized groups based on demographic characteristics such as age, education, income, and occupation.

The two categories of values are cultural and personal.

Research on brand personality identified five brand personality traits. These include honesty, enthusiasm, skill, hardiness, and sense of humor.

Motivation is a system to select, organize, and interpret information to create a useful, informed picture of the world.

Information can be misunderstood or made to fit existing beliefs, a process known as selective ________.

Electronic data interchange (EDI) allows ________.

Men and women vary in the products they require, but not in the marketing communications they are receptive to.

Explain the business market purchase decision process by taking a fictional company through the six stages of the process.

When shopping with her friend, Kristina chooses the same products that her friend likes and buys. This is an example of ________ affecting the actual choice decision.

Boris Jankowski is a salesperson for a manufacturer of beer making equipment. He learns that a regional microbrewery is going to expand into another state. It has created a buying center to purchase the needed equipment. Boris's first job is to ________.

________ fulfill an important role by classifying, explaining, and then bestowing information, most often to family and friends but occasionally to a broader audience.

A company wants to create an association between two stimuli: marketing information and attitude. The company is relying on ________.

Johnson & Marshall, a growing producer of organic tea, creates a group to make purchase decisions that is made up of people from the purchasing department, senior management with financial knowledge, and engineers with design expertise. This group best represents a(n) ________.

In the purchase process, once a problem has been identified, the next step is to ________.

Gender roles do not change over time and maintain uniformity across cultures.

A person shops differently when the line at the checkout is long. This is due to ________.

Maslow's hierarchy of needs theory suggests that individuals are interested in luxuries even if their basic needs have not been met.

Personality trait theories are based on the assumption that each person has a set of consistent, enduring personal characteristics.