Exam 6: Understand Consumer and Business Markets

________ choices tend to be more holistic than emotional choices, using summary impressions rather than specific attributes to evaluate the options and affect even important purchases such as a car or house.

Mia thinks about how she would like to feel or live today. She is thinking about a(n) ________ state.

Melony Inc., an automobile manufacturer, has created an integrated website to assist its purchasing department in purchasing and supplying products online. In this scenario, Melony's initiative best reflects a method of ________.

When baby boomers hear music that connects them with positive memories and the product and brand that is being advertised, it demonstrates the idea of ________.

When evaluating purchase alternatives, research has found that consumers make product choices primarily from three perspectives: emotional, attitude-based, and attribute-based. Describe each of these.

MRO supplies are generally purchased through a ________.

The reference group known as a secondary group includes people with whom one has frequent contact.

Which of the following is a psychological attribute that affects consumer choices?

Which of the following statements is TRUE about North American Industrial Classification System (NAICS) codes?

________ are the stages of the consumer decision-making process in order.

Marketers can affect learning by providing information using a message, format, and delivery that will encourage customers to retain the information.

OEM customers purchase in large quantities to support their own product demand.

Small changes in consumer demand can lead to considerable shifts in business product demand and are referred to as the ________.

Initiators are any individuals, both inside and outside the organization, with relevant expertise in a particular area that is used by the buying center in making the final decision.

Berta maintains a blog on cooking on which she shares recipes, product recommendations, and shopping tips. She has 300,000 followers and she regularly answers questions from them about cooking and where to find her favorite kitchen tools. Berta would be considered a market maven.

The NAICS defines 300 major business sectors that cover all of North America.

Which of the following statements is true about language?

________ information sources include independent groups, personal associations, marketer-created information, and experiences.

Mark is trying to sell a metal-bending machine to a manufacturing firm. He decides to talk to people inside the firm who have expertise in metal bending-who can then provide this information to the buying center. The people he is targeting are known as ________.

Reordering products that are used on a consistent basis is called a(n) ________.