Exam 2: Marketing Foundations: Global, Ethical, Sustainable

The country-of-origin effect is always positive in a customer's perception.

Firms that manufacture in a foreign market and maintain an extensive sales organization and distribution network but have a "domestic first" mind-set are probably engaged in ________ marketing.

When companies sell in other countries through limited direct contact or indirect intermediaries, they always consider themselves to be involved in foreign marketing.

Latosha was thrilled when she found a low-cost airfare to Moscow, but she was not happy when she bought the tickets and realized there were hundreds of dollars in added fees. Which element of the marketing mix was impacted?

Prices of products are often higher in a foreign country than the home country due to transportation charges, taxes, tariffs, and exchange rate fluctuations. This change in price from home country to foreign country is referred to as ________.

Coca-Cola introduced a new product called Diet Coke in Japan. Sales of this product were low in the initial stages because Japanese women associated the word diet with weakness; however, changing the name of the product from Diet Coke to Coke Light proved effective. Which of the following product issues affected the sales of Diet Coke in this scenario?

The most significant difference between international and global marketing organizations is management philosophy and corporate planning.

Which of the following is NOT one of the forces that drives countries to form regional market zones?

In the context of organizational structures, most companies today use some form of ________ structure that encourages regional autonomy while building product competence in key areas around the world.

The strategic objective of channel strategy known as "coverage" relates to how much the global market distribution systems cost.

NaviCal Inc., a personal navigation system company, has contracted its manufacturing to a firm in Malaysia for five years. NaviCal had high financial growth, and it wants to purchase the manufacturing facility. This market entry method is called ________.

Which of the following channel strategies helps in increasing the efficiency of local distribution systems by eliminating unnecessary middlemen?

Which of the following is NOT an advantage of franchising as a market entry strategy?

The ________ industry best illustrates the power of strategic alliances.

Outdated cell phones used in Europe or Asia have been introduced into the Latin American markets that don't have more updated models. This is an example of ________.

Countries create regional market zones for mutual economic benefit through reduced trade barriers and lower tariffs.

Define the terms direct product extension, product adaptation, and product invention. Give an example of each.

Steve wants to gift a box of chocolates to his best friend. He walks into a store and buys Belgian chocolates because his friend once mentioned that they are the best in the world. This is an example of how consumers respond to ________.

The color red means different things in different parts of the world. For example, in China, a bride traditionally would wear red but not white. White is a symbol of death. This would be identified in the ________ section of a global market research report.

Farah's Fabrics Inc. prices its products for the global market by using cost plus markup to arrive at a final price. This is known as cost-based pricing.