Exam 2: Marketing Foundations: Global, Ethical, Sustainable

In the context of market channels, the use of local distribution networks to reach target customers is identified in the ________ channel factor.

________ encompasses a societal and professional standard of right and fair practices that are expected of marketing managers in their oversight of strategy formulation, implementation, and control.

________ percent of the world's economic growth in the next 20 years is predicted to come from emerging markets, such as China and India.

People around the world prefer Swiss watches over watches manufactured in other countries. In the context of product issues, which of the following best describes the customer's perception?

NAFTA is a market zone that eliminates tariffs between the United States and ________.

The task of handling crises and giving the company's perspective to news organizations belongs in the ________ element of marketing communications.

Explain the concept of the triple bottom line. How is this relevant to marketing?

The most common foreign market entry strategy is licensing.

In the 1930s, companies and consumers began to realize that utilizing resources efficiently and effectively was good for society and beneficial to business. This grew into the ________ movement.

John, the CEO of Tresnel Inc., learns that the government of one of his company's foreign markets has enacted a new law that limits the amount of profit it can make. He projects that this will result in future losses. If John researches the ________ environment, he can plan a strategy to deal with this situation.

Ethical issues related to product strategy begin with determining what markets should be targeted.

A technology or high-end industrial product company is most likely to use a(n) ________ in foreign markets because customers expect the expertise of highly-trained, accessible personnel.

When local government relationships are critical to the success of international operations, the best organizational structure for a firm would be ________.

The primary organizational patterns employed by organizations around the world are ________.

Direct foreign investment is the market entry strategy with the greatest long-term implications.

Nestlé embraces a local branding strategy globally while other companies like Coca-Cola and Kellogg use a global branding strategy.

The text discusses the triple bottom line metric, and outlines an approach to consider the impact of TBL in marketing management. This includes people, planet, and ________.

Aligning the firm's philosophy with that of a potential channel partner would be identified in the channel strategy of ________.

Cho, the international sales manager at a fashion house, is concerned that the euro is stronger than the U.S. dollar. This would be identified in the ________ section of a global market research report.

Phillippe needs to fire a manager of a French subsidiary of his company. He recently found that French law makes it difficult to terminate employees. This would be identified in the ________ section of a global market research report.