Exam 3: Marketing and Promotion Mix

The process of purchasing space in a media is

Selection of most appropriate cost-effective medium in advertisement is

Marketing and selling are _____.

The middlemen who do not take any title to goods

Which among the following is a Pull Strategy?

Copy testing is also known as

Consumer promotion, trade promotion and ____ are the three forms of sales promotion

_____is not a part of the external marketing environment.

It is popularly known as free form of promotion

______ media can give 24 hour exposure to the public eye.

Promotion mix includes Sales Promotion, Personal Selling, Advertising and

Creating image of product in the minds of target group is called

Two main components of sales promotion are ______.

The plan that show time, date and frequency of an advertisement is

A series of actions that media planners take to attain the media objectives

Point of Purchase Ads are also known as

The combination of media used for advertising in a target market is

The direct channel has the limitation of _____.

If a company gives false message to the customers, it is known as

Series of advertisement messages that share a single idea or theme is