Exam 6: Marketing and Sales Promotion Strategies and Channels

________ is the oral communication with potential buyers of a product with the intention of making a sale.

AIDA stands for Awareness, ______, Desire and _____.

Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms?

__________ is directed towards consumers and traders with the intention to increase immediate or short term sales.

The benefits of marketing channels are……….

Sales persons who want for the sales to come to them is known as

______ is a non-paid form of promotion

The additional amount of money consumers are willing to pay for a brand is known as ___

The sales promotion strategy which concentrates on the middlemen and consumers is known as______________

____________ is a measure of attachment that a consumer has to a brand.

A pull sales promotion strategy concentrates on the __________

________________ is a marketing channel that has no intermediary levels.

Couponing is an example of________________

The basic objective of push strategy is to encourage the ___________

Merchandise allowance is a __________ technique.

__________ is the sum total of values, assets and liabilities generated by a branded product over a period of time.

Communication activities which provide incentives to consumer is known as_________

Advertisement aims at _________

The reduction in the price of a product for a short span of time is known as___________