Exam 10: Film Industry: Technological Developments, Financing, Genre, Distribution, and Marketing Strategies

Video-on-Demand on the Internet is growing for movies. What are 2 economic models?

Completion Bond

A. Why is the global aspect of the film industry so important?

Movie costs at the studio level are falling due to shrinking salaries of big stars

Why are sequel, best selling books, remakes, and previously known stories and characters such a major ingredient in the movies released by the studios today?

Identify 4 characteristics of the US film industry.

Greenlight

You are a studio executive. You would like to create a large franchise movie that will attract a large, audience in the US, but also overseas - particularly in China, generate opportunities for merchandising, sequels, ancillary revenue like soundtracks, apps, and video games. Describe the process you will go through to plan the distribution and marketing plan - and the tools that you will use to engage overseas audiences on a large scale.

Convergence and Disruption.

Option Agreement. A producer can purchase a script outright, or option that script. What is an option?

Studios could release a movie in every media at once, in every territory, all at the same time. Why don't they?

Identify 4 genres of films:

The director is responsible for

Identify 3 NON-technological changes in the film industry from its beginning until now.

Do studios generally finance 1 film, or a slate of films?

As DVD declines, what is growing rapidly?

DVDs were once a critical revenue source for movies. What is replacing that?

You are an independent producer who has successfully financed (through crowdfunding on Indigogo) and completed your film. Describe in detail the genre, title, target audience demographics and psychographics, tagline, one-sheet and anticipated MPAA rating. With that in mind, describe in detail the marketing strategy for your film, including specific plans for your digital strategy, including social media, direct outreach to fans, plans to attend film festivals and film markets and whether or not you will do a theatrical 4-well release or not.

What is box office?

What is movie exhibition?