Exam 6: Movie Distribution

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What is the role of marketing for a film?

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To create awareness of a film for audiences

How does a distributor maximize all of the possibilities to generate revenue for a film?

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Licensing all available and exploitable rights, in as many territories as possible, for the longest amount of time.

Why is timing a theatrical release important?

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Timing has to be planned for the target audience, time of year when that audience can see the film, competition from other films

Of all the theatrical release patterns, which is the largest, suitable for a big-budget franchise film?

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Distribution is dominated by the Hollywood studios.

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Define an example of convergence with regard to movie distribution.

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How might smartphones change movies?

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Define disruptors with regard to movie distribution and give an example.

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What are the windows of distribution?

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No one needs to see a movie, they have to want to see it

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New technologies never force changes in distribution patterns

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A distributor positions a film in the marketplace, maximizing all of the possibilities to generate revenue by licensing:

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Why is theatrical distribution - putting a movie in movie theaters for consumers to buy, traditionally been important?

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The economic value of a film is the right to exploit the copyright of the film by licensing or selling the rights to view it, by making copies and selling them.

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Distribution and Marketing must work together

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Describe the global influence on distribution.

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What is the role of distribution for a film?

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Video-on-Demand on the Internet is growing for movies. What are 2 economic models?

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Streaming and downloading movies on the Internet has not disrupted movie distribution at all.

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Distributors separate the windows by which of the following:

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