Exam 7: Movie Marketing

What are audience psychographics?

The goal of social media marketing is to attract followers to a movie and increase buzz.

Audience research is new to the movie industry.

What happens at film markets?

A challenge of marketing in the social media landscape is that there are never any new platforms.

What are audience demographics?

Studio movies are never allowed to play in film festivals.

Merchandising has become a significant revenue stream for movies, particularly big budget, studio films.

Digital components to market a movie may include

What are MPAA film ratings

If the role of distribution is to create availability, what is the role of marketing for a film?

Why is a theatrical launch of a movie important?

Why is a title important marketing?

Why would indies want their film to play in a film festival?

Describe what a marketing plan for a movie should address.

The worst thing that can happen in social media marketing for a film, is for posts to go viral.

Why is social media popular to market a film?

What are common elements of social media marketing campaigns?

Ways to involve audiences with a movie's release may include which of the following:

Film markets are grocery stores with movies in them.