Question 1

Real-time bidding means ___________

Accepted Answer

A)  Users' social media posts are used to personalize ads 
B)  Online ad space is sold through auction while user awaits loading of online content 
C)  Users are redirected to a commercial site visited earlier 
D)  Media generate revenue from both advertisers and media users. 
A)  Users' social media posts are used to personalize ads 
B)  Online ad space is sold through auction while user awaits loading of online content 
C)  Users are redirected to a commercial site visited earlier 
D)  Media generate revenue from both advertisers and media users. B

Question 2

For most media, what is the primary product that they sell?

Accepted Answer

A)  Data 
B)  Audience attention 
C)  Editorial content 
D)  Channel bandwidth 
A)  Data 
B)  Audience attention 
C)  Editorial content 
D)  Channel bandwidth B

Question 3

____________works with locally stored files ("cookies") to display ads related to prior user online browsing on different websites, ultimately to motivate users to purchase products offered on sites visited earlier.
Which term fits best?

Accepted Answer

A)  Agenda chasing 
B)  Remarketing 
C)  Purchase history 
D)  Costs per thousand (CPM) 
A)  Agenda chasing 
B)  Remarketing 
C)  Purchase history 
D)  Costs per thousand (CPM) B

Question 4

The amount of advertising profit that goes to companies that do not create original content has been increasing compared to traditional media outlets.

Accepted Answer

A) True 
 B)False

Question 5

Advertising __________________.

Accepted Answer

A)  has many detrimental side-effects on individuals 
B)  fuels the economy 
C)  subsidizes editorial content 
D)  All of the above apply 
A)  has many detrimental side-effects on individuals 
B)  fuels the economy 
C)  subsidizes editorial content 
D)  All of the above apply

Question 6

Advertising aids society and economy in…

Accepted Answer

A)  Decreasing competition between retailors 
B)  Balancing supply and demand for products 
C)  Reducing stereotypes in the media 
D)  Increasing materialism 
A)  Decreasing competition between retailors 
B)  Balancing supply and demand for products 
C)  Reducing stereotypes in the media 
D)  Increasing materialism

Question 7

Media corporations that generate revenue from advertising need to find …

Accepted Answer

A)  the cheapest available editorial content to maximize their profits, so they can make maximum revenue from advertising 
B)  the editorial content that attracts the maximum number of consumers, regardless of content production costs. 
C)  A profit-maximizing equilibrium that satisfies requirements of both the audience and the advertising market, which is called ad revenue/subscription revenue balance 
D)  All of the above applies. 
A)  the cheapest available editorial content to maximize their profits, so they can make maximum revenue from advertising 
B)  the editorial content that attracts the maximum number of consumers, regardless of content production costs. 
C)  A profit-maximizing equilibrium that satisfies requirements of both the audience and the advertising market, which is called ad revenue/subscription revenue balance 
D)  All of the above applies.

Question 8

is a label for plat?forms for monitoring, tracking, gauging, and evaluating advertising campaigns and consumer behaviors, aiming to provide accurate, personalized advertising services with quantifiable results

Accepted Answer

A)  Remarketing 
B)  Computational advertising 
C)  Agenda chasing 
D)  Advertising-subscription mixed-revenue model(s) 
A)  Remarketing 
B)  Computational advertising 
C)  Agenda chasing 
D)  Advertising-subscription mixed-revenue model(s)

Real-time bidding means ___________

For most media, what is the primary product that they sell?

____________works with locally stored files ("cookies") to display ads related to prior user online browsing on different websites, ultimately to motivate users to purchase products offered on sites visited earlier. Which term fits best?

The amount of advertising profit that goes to companies that do not create original content has been increasing compared to traditional media outlets.

Advertising __________________.

Advertising aids society and economy in…

Media corporations that generate revenue from advertising need to find …

is a label for plat?forms for monitoring, tracking, gauging, and evaluating advertising campaigns and consumer behaviors, aiming to provide accurate, personalized advertising services with quantifiable results

Mediated Communication and Its Kin

Media Shaping Our World Perceptions

Social Group Perceptions and Media

Media Use Motivations

Emergence and Interpretation of Issues

Following and Contributing to News

Mediated Politics

Your Opinion Expression in a Public Context

Persuasion Dynamics

Emotions and Excitation

Pleasure and Enjoyment Seeking

Health and Risk Communication

Computer-Mediated Communication and Social Media

Filters

Exam 14: The Role of Advertising

Real-time bidding means ___________

For most media, what is the primary product that they sell?

____________works with locally stored files ("cookies") to display ads related to prior user online browsing on different websites, ultimately to motivate users to purchase products offered on sites visited earlier. Which term fits best?

The amount of advertising profit that goes to companies that do not create original content has been increasing compared to traditional media outlets.

Advertising __________________.

Advertising aids society and economy in…

Media corporations that generate revenue from advertising need to find …

is a label for plat?forms for monitoring, tracking, gauging, and evaluating advertising campaigns and consumer behaviors, aiming to provide accurate, personalized advertising services with quantifiable results

Mediated Communication and Its Kin

Media Shaping Our World Perceptions

Social Group Perceptions and Media

Media Use Motivations

Emergence and Interpretation of Issues

Following and Contributing to News

Mediated Politics

Your Opinion Expression in a Public Context

Persuasion Dynamics

Emotions and Excitation

Pleasure and Enjoyment Seeking

Health and Risk Communication

Computer-Mediated Communication and Social Media

Filters