Question 1

Which criticism has been raised regarding cultivation theory and research (as discussed in class and readings) ?

Accepted Answer

A)  It is difficult to demonstrate the suggested cause-effect relationship 
B)  Most of the research has been conducted by male researchers 
C)  It pertains to just one focused topic area, which is violence 
D)  It is too specific 
A)  It is difficult to demonstrate the suggested cause-effect relationship 
B)  Most of the research has been conducted by male researchers 
C)  It pertains to just one focused topic area, which is violence 
D)  It is too specific A

Question 2

reflects the difference in frequencies with which light and heavy TV viewers give responses that indicate they view the real world as similar to TV representations.

Accepted Answer

A)  Content analysis 
B)  Cultivation differential 
C)  Mean world syndrome 
D)  Level of consumption 
A)  Content analysis 
B)  Cultivation differential 
C)  Mean world syndrome 
D)  Level of consumption B

Question 3

Which of the following is a key proposition of Cultivation Theory?

Accepted Answer

A)  Television delivers a coherent and repetitive set of stories and images 
B)  The audience consumes television non-selectively 
C)  Even people who don't watch much TV are influenced by it through their social contacts 
D)  All of the above 
A)  Television delivers a coherent and repetitive set of stories and images 
B)  The audience consumes television non-selectively 
C)  Even people who don't watch much TV are influenced by it through their social contacts 
D)  All of the above D

Question 4

After Ray finished watching a violent action movie, Ray shouted at their sister for talking to loud.
Which concept could explain why Ray behaved the way they did?

Accepted Answer

A)  Network model 
B)  The heuristic processing model 
C)  Priming 
D)  None of the above 
A)  Network model 
B)  The heuristic processing model 
C)  Priming 
D)  None of the above

Question 5

Molly believes that 'falling in love at first sight' is the most common way of finding a romantic partner. According the Heuristic Processing Model, why might Molly believe this?

Accepted Answer

A)  Her parents fell in love at first sight. 
B)  She can easily recall many romance movies that depict "love at first sight." 
C)  She has always watched a lot of television since childhood and thus shows cultivation in her real-world perceptions. 
D)  She hopes to find love at first sight herself. 
A)  Her parents fell in love at first sight. 
B)  She can easily recall many romance movies that depict "love at first sight." 
C)  She has always watched a lot of television since childhood and thus shows cultivation in her real-world perceptions. 
D)  She hopes to find love at first sight herself.

Question 6

Which of the following is NOT one of the key propositions of the cultivation framework?

Accepted Answer

A)  Television delivers a relatively repetitive set of stories and it is a primary shared source of socialization and information for audiences 
B)  The audience consumes television selectively 
C)  All of the above are key propositions 
D)  None of the above are key propositions 
A)  Television delivers a relatively repetitive set of stories and it is a primary shared source of socialization and information for audiences 
B)  The audience consumes television selectively 
C)  All of the above are key propositions 
D)  None of the above are key propositions

Question 7

Genre-specific cultivation research has yielded weaker effects than earlier cultivation research.

Accepted Answer

A) True 
 B)False

Question 8

Which factor does NOT contribute to the likelihood of a priming effect occurring? _________ of the primed concept.

Accepted Answer

A)  Frequency 
B)  Type 
C)  Intensity 
D)  Recency 
A)  Frequency 
B)  Type 
C)  Intensity 
D)  Recency

Question 9

According to cultivation theory, media messages can influence the attitudes and behaviors of those who do NOT view the messages.

Accepted Answer

A) True 
 B)False

Question 10

According to the Heuristic Processing Model of Cultivation Effects:

Accepted Answer

A)  TV producers use information about the real world heuristically when they decide how to represent reality on TV 
B)  The easier it is for you to remember instances of a phenomenon, the more common you perceive that phenomenon to be 
C)  TV provides ample cues for heuristic processing of what reality is 
D)  When a heuristic cue activates a particular concept in the brain, this concept is likely to influence subsequent behavior 
A)  TV producers use information about the real world heuristically when they decide how to represent reality on TV 
B)  The easier it is for you to remember instances of a phenomenon, the more common you perceive that phenomenon to be 
C)  TV provides ample cues for heuristic processing of what reality is 
D)  When a heuristic cue activates a particular concept in the brain, this concept is likely to influence subsequent behavior

Question 11

Unlike Cultivation, priming effects are thought to accumulate over time

Accepted Answer

A) True 
 B)False

Question 12

Despite reading a newspaper article with statistics showing how the crime rate in their neighborhood is low, Tyler still believes crime is very prevalent in their neighborhood.
According to exemplification theory, why might Tyler still believe their neighborhood has a high crime rate?

Accepted Answer

A)  Tyler saw a crime occur in real life 
B)  Tyler is a fan of a crime show filmed in Tyler's hometown and watches it often. 
C)  The article that Tyler read included several examples of gory crimes in the neighborhood. 
D)  All of the above 
A)  Tyler saw a crime occur in real life 
B)  Tyler is a fan of a crime show filmed in Tyler's hometown and watches it often. 
C)  The article that Tyler read included several examples of gory crimes in the neighborhood. 
D)  All of the above

Question 13

Which of the following groups are NOT overrepresented in American TV and movies?

Accepted Answer

A)  Men 
B)  Women 
C)  Young adults (20-35 years old) 
D)  Whites 
A)  Men 
B)  Women 
C)  Young adults (20-35 years old) 
D)  Whites

Question 14

Exemplification theory predicts that impacts of exemplars are ________ impacts of statistical base-rate information.

Accepted Answer

A)  equal to 
B)  greater than 
C)  smaller than 
D)  None of the above 
A)  equal to 
B)  greater than 
C)  smaller than 
D)  None of the above

Question 15

"Gap in prevalence of 'TV response' between light and heavy viewers," is the definition of which term?

Accepted Answer

A)  Mean World Syndrome 
B)  Mainstreaming 
C)  Cultivation Differential 
D)  Resonance 
A)  Mean World Syndrome 
B)  Mainstreaming 
C)  Cultivation Differential 
D)  Resonance

Question 16

Cultivation researchers typically use__________, in line with the Cultural Indicators Research Project.

Accepted Answer

A)  Experiments and quasi-experiments 
B)  Focus groups and qualitative interviews 
C)  Unobtrusive observation 
D)  Content analyses and surveys 
A)  Experiments and quasi-experiments 
B)  Focus groups and qualitative interviews 
C)  Unobtrusive observation 
D)  Content analyses and surveys

Which criticism has been raised regarding cultivation theory and research (as discussed in class and readings) ?

reflects the difference in frequencies with which light and heavy TV viewers give responses that indicate they view the real world as similar to TV representations.

Which of the following is a key proposition of Cultivation Theory?

After Ray finished watching a violent action movie, Ray shouted at their sister for talking to loud. Which concept could explain why Ray behaved the way they did?

Molly believes that 'falling in love at first sight' is the most common way of finding a romantic partner. According the Heuristic Processing Model, why might Molly believe this?

Which of the following is NOT one of the key propositions of the cultivation framework?

Genre-specific cultivation research has yielded weaker effects than earlier cultivation research.

Which factor does NOT contribute to the likelihood of a priming effect occurring? _________ of the primed concept.

According to cultivation theory, media messages can influence the attitudes and behaviors of those who do NOT view the messages.

According to the Heuristic Processing Model of Cultivation Effects:

Unlike Cultivation, priming effects are thought to accumulate over time

Despite reading a newspaper article with statistics showing how the crime rate in their neighborhood is low, Tyler still believes crime is very prevalent in their neighborhood. According to exemplification theory, why might Tyler still believe their neighborhood has a high crime rate?

Which of the following groups are NOT overrepresented in American TV and movies?

Exemplification theory predicts that impacts of exemplars are ________ impacts of statistical base-rate information.

"Gap in prevalence of 'TV response' between light and heavy viewers," is the definition of which term?

Cultivation researchers typically use__________, in line with the Cultural Indicators Research Project.

Mediated Communication and Its Kin

Social Group Perceptions and Media

Media Use Motivations

Emergence and Interpretation of Issues

Following and Contributing to News

Mediated Politics

Your Opinion Expression in a Public Context

Persuasion Dynamics

Emotions and Excitation

Pleasure and Enjoyment Seeking

Health and Risk Communication

Computer-Mediated Communication and Social Media

The Role of Advertising

Filters

Exam 2: Media Shaping Our World Perceptions

Which criticism has been raised regarding cultivation theory and research (as discussed in class and readings) ?

reflects the difference in frequencies with which light and heavy TV viewers give responses that indicate they view the real world as similar to TV representations.

Which of the following is a key proposition of Cultivation Theory?

After Ray finished watching a violent action movie, Ray shouted at their sister for talking to loud. Which concept could explain why Ray behaved the way they did?

Molly believes that 'falling in love at first sight' is the most common way of finding a romantic partner. According the Heuristic Processing Model, why might Molly believe this?

Which of the following is NOT one of the key propositions of the cultivation framework?

Genre-specific cultivation research has yielded weaker effects than earlier cultivation research.

Which factor does NOT contribute to the likelihood of a priming effect occurring? _________ of the primed concept.

According to cultivation theory, media messages can influence the attitudes and behaviors of those who do NOT view the messages.

According to the Heuristic Processing Model of Cultivation Effects:

Unlike Cultivation, priming effects are thought to accumulate over time

Despite reading a newspaper article with statistics showing how the crime rate in their neighborhood is low, Tyler still believes crime is very prevalent in their neighborhood. According to exemplification theory, why might Tyler still believe their neighborhood has a high crime rate?

Which of the following groups are NOT overrepresented in American TV and movies?

Exemplification theory predicts that impacts of exemplars are ________ impacts of statistical base-rate information.

"Gap in prevalence of 'TV response' between light and heavy viewers," is the definition of which term?

Cultivation researchers typically use__________, in line with the Cultural Indicators Research Project.

Mediated Communication and Its Kin

Social Group Perceptions and Media

Media Use Motivations

Emergence and Interpretation of Issues

Following and Contributing to News

Mediated Politics

Your Opinion Expression in a Public Context

Persuasion Dynamics

Emotions and Excitation

Pleasure and Enjoyment Seeking

Health and Risk Communication

Computer-Mediated Communication and Social Media

The Role of Advertising

Filters